2023 review
Two decades of agent-based modeling in marketing: a bibliometric analysis
[Review of ]. PROGRESS IN ARTIFICIAL INTELLIGENCE, 12(3), 213–229.
author keywords: Agent-based modeling; Marketing; Social networks; Simulation; Bibliometric analysis
topics (OpenAlex): Innovation Diffusion and Forecasting; Digital Marketing and Social Media; Complex Systems and Time Series Analysis
TL;DR:
An updated bibliometric analysis on agent-based modeling in marketing in the last 2 decades is provided to provide both a performance and a science mapping analysis.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(Web of Science; OpenAlex)
Source: Web Of Science
Added: August 21, 2023