Aminoethoxyvinylglycine (AVG) is widely used in commercial apple (Malus ×domestica Borkh.) production to reduce preharvest fruit drop (PFD) and delay ripening for harvest management. Recently, the maximum allowable concentration of AVG was doubled (up to 264 mg⋅L−1). Reports of the relationship between the AVG concentration and fruit growth, size, and quality have been contradictory. We evaluated the relationship between the AVG concentration and PFD, fruit size, fruit quality, and expression of ethylene signaling-related and cell wall modification-related genes. Experiments were conducted in 2019 and 2020 using mature ‘Red Delicious’ in western North Carolina. The AVG treatments [0 and 132 (AVG-1x) and 264 mg⋅L−1 (AVG-2x)] were applied 3 weeks before the expected harvest. The AVG treatments reduced fruit drop and internal ethylene concentration relative to the control in both years. There was no difference in drop between AVG-1x and AVG-2x applications. Only in 2020 did AVG treatments delay fruit softening and starch hydrolysis and reduce soluble solids concentration. There were no effects on red fruit color development. Fruit size was unaffected by AVG in 2019, but it was reduced in 2020 with the AVG-2x application. AVG reduced ethylene synthesis and altered signaling, evidenced by decreased relative expression of genes related to ethylene signaling (ARGOS1, ARGOS2). AVG applications also reduced the expression of EXPA8;1, suggesting that reduced cell wall disassembly was associated with a reduction in fruit softening. These results indicate that preharvest applications of 132 mg⋅L−1 AVG effectively reduced PFD via altering ethylene evolution and signaling. Use of a higher AVG concentration was of limited benefit.