The attractive financial returns from timberland investments in Brazil, particularly fast-growth tree plantations like pine and eucalyptus, have attracted multiple investors over the last decade. Among the countries with a competitive Pulp and Paper Industry (PPI), pulp and paper investors have expanded substantially in Brazil with new mills and planted areas. This paper presents a comprehensive investigation of the dynamics of the Brazilian pulp and paper industry forest sector in the past decade. We described the current macroeconomic and political environment in Brazil and the expansion of mills and timberland in Brazil. Brazil is, clearly, among the selective countries where a substantial expansion of the forest sector is possible. The regions like Mato Grosso do Sul have impressive scales of productivity and expansion. Other areas, like the states of Maranhão, Piaui, Tocantins and Bahia present potential to expand forest plantation, however, they are limited by weather constraints (extensive drought and fire seasons). Even well-known markets, like the South region of Brazil, have has opportunities to expansion subject to higher land prices. Brazil’s attractiveness for timberland investments is underscored by robust economic indicators and extensive natural resources. Yet, navigating the complexities of its political landscape remains a critical consideration for potential investors looking to capitalize on the country’s promising forestry sector.