2018 chapter
Motivating Change & Innovation: Getting people to try new things requires new tactics
Motivating Change & Innovation: Getting people to try new things requires new tactics. In R. Hill, C. Lamberton, & J. Schwartz (Eds.), Mapping Out Marketing: Navigation Lessons from the Ivory Trenches (pp. 141–143). Oxford,UK: Routledge.
Ed(s): R. Hill, C. Lamberton & J. Schwartz