2021 journal article

Social network analysis of an emerging innovation: direct-to-garment printing technology

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 25(2), 274–289.

By: Y. Yu*, M. Moore* & L. Chapman*

author keywords: Social media; Fashion industry; Digital printing; Social networks; Big data
TL;DR: Insight is revealed into DTG printing technology networks through identification of interrelated indicators over time and interpretation of the yearly networks suggests evolution of this domain over the investigation period. (via Semantic Scholar)
Source: Web Of Science
Added: September 28, 2020

PurposeThe study primarily aims to examine an emerging fashion technology, direct-to-garment (DTG) printing, using data mining-driven social network analysis (SNA). Simultaneously, the study also demonstrates application of a group novel computational technique to capture, analyze and visually depict data for strategic insight into the fashion industry.