2021 journal article

Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

FASHION AND TEXTILES, 8(1).

By: B. Jin n , G. Kim n, M. Moore n & L. Rothenberg n 

author keywords: Virtual reality; Store attractiveness; Emotions; Sentiment analysis; Semantic network analysis
TL;DR: An effective method for online retailers to emulate an attractive store environment and entice consumers through VR, regardless of the retailers’ fame is suggested, demonstrating the effectiveness of VR over website in enhancing store attractiveness, an under-studied area. (via Semantic Scholar)
Source: Web Of Science
Added: June 10, 2021

Abstract