2018 journal article

Price and perceived product quality: a comparison of denim jeans in three price categories

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 22(3), 369–386.

By: B. Farashahi n, E. Easter* & K. Annett-Hitchcock n 

author keywords: Prices; Quality; Denim; Specifications; Jeans
Source: Web Of Science
Added: August 6, 2018

Purpose The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and identify any relationships between price and product quality.