2018 speech

An exploration of mass customization antecedents: the role of fashion consciousness

Matthews, D., & Rothenberg, L. (2018, June). Paper presented at the 2018 American Marketing Association/American Collegiate Retail Association Triennial Conference, Toronto, Ontario, Canada.

By: D. Matthews & L. Rothenberg

Event: 2018 American Marketing Association/American Collegiate Retail Association Triennial Conference at Toronto, Ontario, Canada

Source: NC State University Libraries
Added: November 20, 2018