2023 article

Tools, Potential, and Pitfalls of Social Media Screening: Social Profiling in the Era of AI-Assisted Recruiting

Kong, Y., & Ding, H. (2023, September 18). JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION.

By: Y. Kong* & H. Ding n

co-author countries: United States of America 🇺🇸
author keywords: artificial intelligence; algorithms; social media screening; social profiling; employee recruitment
Source: Web Of Science
Added: October 16, 2023

Employers are increasingly turning to innovative artificial intelligence recruiting technologies to evaluate candidates’ online presence and make hiring decisions. Such social media screening, or social profiling, is an emerging approach to assessing candidates’ social influence, personalities, and workplace behaviors through their publicly shared data on social networking sites. This article introduces the processes, benefits, and risks of social profiling in employment decision making. The authors provide important guidance for job applicants, technical and professional communication instructors, and hiring professionals on how to strategically respond to the opportunities and challenges of automated social profiling technologies.