2024 journal article

Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation

JOURNAL OF BUSINESS RESEARCH, 175.

By: S. Ahn n, B. Jin n & H. Seo n

author keywords: Metaverse; Perceived interactivity; Self -expansion; Hedonic adaptation; Purchase intention of virtual items
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5. Gender Equality (Web of Science)
Source: Web Of Science
Added: April 15, 2024