2019 journal article
Fashion and social networking: a motivations framework
JOURNAL OF FASHION MARKETING AND MANAGEMENT, 23(4), 608–627.
Purpose The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial consumers using a Uses and Gratifications (U&G) perspective. Four SNS platforms – Facebook, Instagram, Pinterest, and Twitter – were examined.