2019 journal article

Fashion and social networking: a motivations framework

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 23(4), 608–627.

By: D. Nelson*, M. Moore n & K. Swanson*

author keywords: Motivation; Facebook; Social networks; Instagram; Millennial; Uses and gratifications
Source: Web Of Science
Added: October 7, 2019

Purpose The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial consumers using a Uses and Gratifications (U&G) perspective. Four SNS platforms – Facebook, Instagram, Pinterest, and Twitter – were examined.