@article{henard_rossetti_2014, title={All You Need is Love? Communication Insights From Pop Music's Number-One Hits}, volume={54}, ISSN={["1740-1909"]}, DOI={10.2501/jar-54-2-178-191}, abstractNote={ABSTRACT In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music's most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs that best resonated with mass audiences. The study identifies 12 communication themes and finds that they are used repeatedly over time; are largely emotional in nature; appear congruent with contemporary societal and environmental influences; and help predict a song's chances of commercial success. The results provide advertising professionals with a repertoire of themes for consideration in advertising and other marketing communications for mass audiences.}, number={2}, journal={JOURNAL OF ADVERTISING RESEARCH}, author={Henard, David H. and Rossetti, Christian L.}, year={2014}, month={Jun}, pages={178–191} } @article{jetly_rossetti_handfield_2012, title={A multi-agent simulation of the pharmaceutical supply chain}, volume={6}, number={4}, journal={Journal of Simulation}, author={Jetly, G. and Rossetti, C. L. and Handfield, R.}, year={2012}, pages={215–226} } @article{rossetti_handfield_dooley_2011, title={Forces, trends, and decisions in pharmaceutical supply chain management}, volume={41}, number={5-6}, journal={International Journal of Physical Distribution & Logistics Management}, author={Rossetti, C. L. and Handfield, R. and Dooley, K. J.}, year={2011}, pages={601–622} } @article{rossetti_dooley_2010, title={Job types in the supply chain management profession}, volume={46}, number={3}, journal={Journal of Supply Chain Management}, author={Rossetti, C. L. and Dooley, K. J.}, year={2010}, pages={40–56} } @misc{rossetti_choi_2008, title={Supply management under high goal incongruence: An empirical examination of disintermediation in the aerospace supply chain}, volume={39}, number={3}, journal={Decision Sciences}, author={Rossetti, C. L. and Choi, T. Y.}, year={2008}, pages={507–540} }