2011 journal article

Dropping the ball on media inquiries: The role of deadlines in media catching

Public Relations Review, 37(2), 151–156.

By: R. Waters, N. Tindall & T. Morton

Source: NC State University Libraries
Added: August 6, 2018

2011 journal article

Increasing fundraising efficiency through evaluation: Applying communication theory to the nonprofit organization-donor relationship

Nonprofit and Voluntary Sector Quarterly, 40(3), 458–475.

By: R. Waters

Source: NC State University Libraries
Added: August 6, 2018

2011 journal article

Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders

Public Relations Review, 37(2), 129–136.

By: R. Waters

Source: NC State University Libraries
Added: August 6, 2018

2010 journal article

Building a better workplace for teen volunteers through inclusive behaviors

Nonprofit Management & Leadership, 20(3), 337–355.

By: R. Waters & D. Bortree

Source: NC State University Libraries
Added: August 6, 2018

2010 journal article

Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations

Journal of Public Relations Research, 22(3), 241–264.

By: R. Waters, N. Tindall & T. Morton

Source: NC State University Libraries
Added: August 6, 2018

2009 journal article

Comparing the two sides of the nonprofit organization-donor relationship: Applying coorientation methodology to relationship management

PUBLIC RELATIONS REVIEW, 35(2), 144–146.

By: R. Waters n

author keywords: Fundraising; Coorientation methodology; Nonprofit organizations; Relationship management
Source: Web Of Science
Added: August 6, 2018

2009 journal article

Engaging stakeholders through social networking: How nonprofit organizations are using Facebook

PUBLIC RELATIONS REVIEW, 35(2), 102–106.

By: R. Waters n, E. Burnett n, A. Lamm n & J. Lucas n

author keywords: Social networking; Facebook; Nonprofit organizations; Social media
Source: Web Of Science
Added: August 6, 2018

2009 journal article

Examining the role of cognitive dissonance in crisis fundraising

PUBLIC RELATIONS REVIEW, 35(2), 139–143.

By: R. Waters n

author keywords: Fundraising; Cognitive dissonance; Media relations; Non-profit organizations
Source: Web Of Science
Added: August 6, 2018

2009 journal article

Measuring stewardship in public relations: A test exploring impact on the fundraising relationship

PUBLIC RELATIONS REVIEW, 35(2), 113–119.

By: R. Waters n

author keywords: Fundraising; Stewardship; Relationship management; Donors
Source: Web Of Science
Added: August 6, 2018

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