@article{waters_burnett_lamm_lucas_2009, title={Engaging stakeholders through social networking: How nonprofit organizations are using Facebook}, volume={35}, DOI={10.1016/j.pubrev.2009.01.006}, number={2}, journal={Public Relations Review}, author={Waters, R. D. and Burnett, E. and Lamm, A. and Lucas, J.}, year={2009}, pages={102–106} }