2008 journal article
Optimal designs for conjoint experiments
COMPUTATIONAL STATISTICS & DATA ANALYSIS, 52(5), 2369β2387.
2008 article
Recommendations on the Use of Bayesian Optimal Designs for Choice Experiments
Kessels, R., Jones, B., Goos, P., & Vandebroek, M. (2008, October). QUALITY AND RELIABILITY ENGINEERING INTERNATIONAL, Vol. 24, pp. 737β744.
2006 journal article
A comparison of criteria to design efficient choice experiments
JOURNAL OF MARKETING RESEARCH, 43(3), 409β419.