2009 journal article
Examining Question and Context Effects in Organization Survey Data Using Item Response Theory
ORGANIZATIONAL RESEARCH METHODS, 12(3), 529–553.
2008 journal article
Creating new brand names: Effects of relevance, connotation, and pronunciation
JOURNAL OF ADVERTISING RESEARCH, 48(1), 148–162.
Citation Index includes data from a number of different sources. If you have questions about the sources of data in the Citation Index or need a set of data which is free to re-distribute, please contact us.
Certain data included herein are derived from the Web of Science© and InCites© (2024) of Clarivate Analytics. All rights reserved. You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.