Drew Charles Rivers

Works (2)

Updated: July 5th, 2023 15:54

2008 article

Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation

Bao, Y., Shao, A. T., & Rivers, D. (2008, March 1). Journal of Advertising Research.

By: Y. Bao *, A. Shao* & D. Rivers n

topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification
Source: Web Of Science
Added: August 6, 2018

2008 article

Examining Question and Context Effects in Organization Survey Data Using Item Response Theory

Rivers, D. C., Meade, A. W., & Fuller, W. L. (2008, March 4). Organizational Research Methods, Vol. 12, pp. 529–553.

By: D. Rivers n, A. Meade n  & W. Fuller*

author keywords: survey research; item response theory; invariance testing; context effects; question effects; employee surveys
topics (OpenAlex): Psychometric Methodologies and Testing; Evaluation and Performance Assessment; Behavioral and Psychological Studies
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4. Quality Education (Web of Science)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018

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