Works (2)
Updated: July 5th, 2023 15:54
2008 journal article
Creating new brand names: Effects of relevance, connotation, and pronunciation
JOURNAL OF ADVERTISING RESEARCH, 48(1), 148–162.
Source: Web Of Science
Added: August 6, 2018
2008 journal article
Examining Question and Context Effects in Organization Survey Data Using Item Response Theory
ORGANIZATIONAL RESEARCH METHODS, 12(3), 529–553.
author keywords: survey research; item response theory; invariance testing; context effects; question effects; employee surveys
UN Sustainable Development Goal Categories
4. Quality Education
(Web of Science)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
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