Drew Charles Rivers

Works (2)

Updated: July 5th, 2023 15:54

2008 journal article

Creating new brand names: Effects of relevance, connotation, and pronunciation

JOURNAL OF ADVERTISING RESEARCH, 48(1), 148–162.

By: Y. Bao *, A. Shao* & D. Rivers n

Source: Web Of Science
Added: August 6, 2018

2008 journal article

Examining Question and Context Effects in Organization Survey Data Using Item Response Theory

ORGANIZATIONAL RESEARCH METHODS, 12(3), 529–553.

By: D. Rivers n, A. Meade n  & W. Fuller*

author keywords: survey research; item response theory; invariance testing; context effects; question effects; employee surveys
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Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018

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