@article{jin_shin_yang_jeong_chung_2024, title={Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia}, volume={1}, ISSN={["1758-6690"]}, url={https://doi.org/10.1108/IJRDM-11-2022-0455}, DOI={10.1108/IJRDM-11-2022-0455}, abstractNote={PurposeLittle is known about Indonesian consumers' acceptance of global brands despite their huge retail market potential. Drawing from Festinger’s (1957) cognitive dissonance theory and Schwartz’s (1992) value system, this study aims to examine the effect of Indonesian consumers' religiosity, cosmopolitanism and ethnocentrism on their preference for and purchase intention towards global brands.}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, author={Jin, Byoungho Ellie and Shin, Daeun Chloe and Yang, Heesoon and Jeong, So Won and Chung, Jae-Eun}, year={2024}, month={Jan} }
 @article{ta_jin_cho_2024, title={Examining the relationship between firm characteristics and Industry 4.0 technology adoption in Vietnam's apparel industry}, volume={3}, ISSN={["1754-3274"]}, url={https://doi.org/10.1080/17543266.2024.2326937}, DOI={10.1080/17543266.2024.2326937}, journal={INTERNATIONAL JOURNAL OF FASHION DESIGN TECHNOLOGY AND EDUCATION}, author={Ta, Canh Van and Jin, Byoungho Ellie and Cho, Hyeon Jeong}, year={2024}, month={Mar} }
 @article{ahn_jin_seo_2024, title={Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation}, volume={175}, ISSN={["1873-7978"]}, DOI={10.1016/j.jbusres.2024.114557}, abstractNote={The metaverse, a virtual space where people can interact with each other, is garnering global attention. This study attempts to answer three questions: what attracts someone to the metaverse, why do consumers buy intangible virtual goods in it, and do participants purchase more virtual items as they visit it frequently? Drawing from self-expansion theory and the notion of hedonic adaptation, this study examined the effects of perceived interactivity on the purchase intention of virtual items in the metaverse, mediated by perceived self-expansion, and moderated by metaverse access frequency. Data were collected through a survey of 248 individuals with metaverse experience. The results indicated that participants' perceived interactivity (i.e., playfulness and connectedness) strengthened their perception of expanded self, which in turn enhanced their purchase intentions toward virtual items. Furthermore, the metaverse access frequency was found to weaken the indirect effects of playfulness and connectedness on purchase intention through self-expansion.}, journal={JOURNAL OF BUSINESS RESEARCH}, author={Ahn, Suhyoung and Jin, Byoungho Ellie and Seo, Hyesim}, year={2024}, month={Mar} }
 @article{nasution_jeong_jin_chung_yang_nathan_arnita_2023, title={Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study}, volume={1}, ISSN={["1759-0841"]}, DOI={10.1108/JIMA-01-2022-0032}, abstractNote={
Purpose
The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors, based on religious grounds.
}, journal={JOURNAL OF ISLAMIC MARKETING}, author={Nasution, Reza Ashari and Jeong, So Won and Jin, Byoungho Ellie and Chung, Jae-Eun and Yang, Heesoon and Nathan, Robert Jeyakumar and Arnita, Devi}, year={2023}, month={Jan} }
 @article{cho_jin_shin_2023, title={Do contingencies matter between organizational capabilities and SME export performance?}, volume={3}, ISSN={["1758-8529"]}, DOI={10.1108/RIBS-12-2021-0163}, abstractNote={
Purpose
Drawing on the resource-based view and contingency theory, this study aims to investigate the effects of organizational capabilities – technology capability and marketing capability – on small- and medium-sized enterprises’ (SMEs’) export performance and the moderating roles of contingent factors in this relationship in the context of a highly competitive export-oriented economy.
}, journal={REVIEW OF INTERNATIONAL BUSINESS AND STRATEGY}, author={Cho, Hyeon Jeong and Jin, Byoungho Ellie and Shin, Daeun Chloe}, year={2023}, month={Mar} }
 @article{kim_jin_2023, title={Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption}, volume={165}, ISSN={["1873-7978"]}, DOI={10.1016/j.jbusres.2023.114083}, abstractNote={Collaborative consumption (CC)—where consumers share ownership of commodities—has gained tremendous popularity in recent years. Nevertheless, studies have yet to uncover unique factors that can be leveraged by companies to increase purchase intentions toward shareable goods. One of the major concerns among CC users is the issue of contamination. Applying the theories of consumer contamination, physical attractiveness, and similarity attraction, this study examines the influence of positive contamination factors involved in CC of fashion items through two experimental studies with 242 responses. Results show that consumers preferred to purchase items from an attractive or racially similar seller over an unattractive or racially dissimilar seller, and their contamination perceptions were lower for items associated with an attractive or racially similar seller. Such results did not differ across product types with varying degrees of contact. Findings extend current research in CC by revealing meaningful implications for practitioners on alleviating consumers’ concerns about contamination.}, journal={JOURNAL OF BUSINESS RESEARCH}, author={Kim, Naeun Lauren and Jin, Byoungho Ellie}, year={2023}, month={Oct} }
 @article{hwang_jin_linfeng_feng_2023, title={Factors influencing older adults' intention to use virtual fitting room technology during the COVID-19 pandemic}, volume={9}, ISSN={["1758-7433"]}, url={https://doi.org/10.1108/JFMM-10-2022-0210}, DOI={10.1108/JFMM-10-2022-0210}, abstractNote={PurposeThe purpose of this paper is to examine the factors that influence older adults' intention to use virtual fitting room technology during the COVID-19 pandemic based on the extended technology acceptance model (TAM).}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Hwang, Chanmi and Jin, Byoungho and Linfeng, Linfeng and Feng, Jing}, year={2023}, month={Sep} }
 @article{nathan_soekmawati_jeong_jin_2023, title={K-WAVE FANS AND NON-FANS: CULTURE-SPECIFIC AND COLLECTIVE RESPONSES TO KOREAN COUNTRY AND PRODUCT IMAGE}, volume={24}, ISSN={["1511-6670"]}, DOI={10.33736/ijbs.5968.2023}, abstractNote={Purpose – Malaysia is a multicultural society, comprising ethnic Malays, Chinese, Indians, and other ethnic minorities. Its culture has complex interactions among multicultural and multi-lingual people, with diverse faiths and religions. This study investigates how a multicultural and multi-religious society responds to the influx of Korean products in the market and explores the differences in responses between fans and non-fans of the Korean Wave.Design/Methodology – Using the Online Focus Group Discussions (FGD) technique, qualitative research was conducted with ten participants to investigate multicultural Malaysians’ response to Korean country and product image.Findings – Through questions asked during the FGDs, themes that explain Malaysians’ perceptions of the Korean country image, Korean culture, and Korean products were identified. “Valuing relationship”, “Asian compatibility”, “natural and authentic”, “creativity and innovation”, “projection of boldness and confidence”, “cautious followers”, and “protective and caring culture” were primarily identified, representing positive attributes; “cosmetic surgery” was viewed negatively.Originality/value – Studies about the influence of culture and religion on Malaysian consumers’ responses toward Korean products are scarce. The findings of this study would provide insights into Malaysian consumers from diverse ethnic, cultural, and religious backgrounds. Understanding how foreign products enter and remain successful in a country like Malaysia could provide valuable insights to other countries and SMEs planning to enter new multicultural markets.}, number={2}, journal={INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY}, author={Nathan, Robert Jeyakumar and Soekmawati and Jeong, So Won and Jin, Byoungho Ellie}, year={2023}, pages={846–866} }
 @article{kim_jin_kim_2023, title={Negative and positive contamination in secondhand fashion consumption: does culture matter?}, volume={11}, ISSN={["1758-6763"]}, url={https://doi.org/10.1108/IMR-01-2022-0014}, DOI={10.1108/IMR-01-2022-0014}, abstractNote={PurposeDespite the growing popularity of online secondhand platforms globally, there is a lack of studies exploring how consumers worldwide perceive contamination and the use of secondhand goods differently according to the culture. Based on the consumer contamination theory, this study aims to investigate the cultural differences of South Koreans and Americans by examining three variables (e.g. transaction type, ownership duration and physical attractiveness) related to consumers' perception of contamination and purchase intentions for a secondhand apparel item.}, journal={INTERNATIONAL MARKETING REVIEW}, author={Kim, Naeun Lauren and Jin, Byoungho Ellie and Kim, Terry Haekyung}, year={2023}, month={Nov} }
 @article{jung_shin_woo_jin_2023, title={The spillover effects of positive and negative corporate social responsibility publicity: How and why the effect is lessened versus amplified}, volume={11}, ISSN={["1535-3966"]}, url={https://doi.org/10.1002/csr.2684}, DOI={10.1002/csr.2684}, abstractNote={Abstract}, journal={CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT}, author={Jung, Sojin and Shin, Daeun Chloe and Woo, Hongjoo and Jin, Byoungho Ellie}, year={2023}, month={Nov} }
 @article{kim_jin_shin_2022, title={Virtual reality as a promotion tool for small independent stores}, volume={64}, ISSN={["1873-1384"]}, DOI={10.1016/j.jretconser.2021.102822}, abstractNote={Based on flow theory, we examined whether, compared to conventional online stores, 360-degree based virtual reality (VR) videos of a small independent store can enhance customers' store experience and their responses to the store through heightened flow state. Two types of stimuli creating different experiences were used for the experiments. The first stimulus type was a 360-degree VR video experience where respondents experienced the store of a small fashion retailer. The second was a website experience exploring the website of the same store. Results indicate that customers' VR experience (i.e., exploring the physical store in a VR setting), compared to website experience (i.e., exploring the same store's online store), enhanced their flow state, which, in turn, increased interest and visit intention toward the store. The findings suggest that 360-degree VR videos can be an effective customer acquisition tool for small retailers with limited resources because the software and hardware required to operate 360-degree VR videos are inexpensive and less complicated for small companies.}, journal={JOURNAL OF RETAILING AND CONSUMER SERVICES}, author={Kim, Gwia and Jin, Byoungho and Shin, Daeun Chloe}, year={2022}, month={Jan} }
 @article{kim_jin_2021, title={Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?}, volume={25}, url={https://doi.org/10.1108/JFMM-11-2019-0265}, DOI={10.1108/JFMM-11-2019-0265}, abstractNote={PurposeOne of the major concerns in the emerging phenomenon of collaborative consumption (CC) is the issue of contamination (i.e. feeling “grossed out” when sharing items with others). Guided by the law of contagion and the consumer contamination effect theory, this research investigated the ways in which companies can manipulate in order to reduce the negative contamination when renting or purchasing used fashion items from others. Specifically, this research examines this issue of contamination through the ownership type of the shared goods (e.g. corporate-ownership or B2C exchange, and consumer-ownership or C2C exchange) and its effect on consumers' CC intentions in two distinct sharing contexts (i.e. rental and secondhand purchase).}, number={2}, journal={Journal of Fashion Marketing and Management: An International Journal}, publisher={Emerald}, author={Kim, Naeun Lauren and Jin, Byoungho Ellie}, year={2021}, month={Apr}, pages={242–256} }
 @article{jin_kim_2021, title={Assessing Malaysia and Indonesia as emerging retail markets: an institution-based view}, volume={11}, ISSN={["1758-6690"]}, url={https://doi.org/10.1108/IJRDM-05-2020-0187}, DOI={10.1108/IJRDM-05-2020-0187}, abstractNote={PurposeDespite the significant potential of Malaysia and Indonesia as emerging Southeast Asian retail markets, their nuanced differences in relation to global retailers have not been fully analyzed. Drawing the institutional theory, this study analyzed the institutional environments of Malaysian and Indonesian markets contrasting their similarities and differences in formal (i.e. explicit, regulatory) and informal (i.e. tacit normative and cultural-cognitive) institutions.}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, publisher={Emerald}, author={Jin, Byoungho Ellie and Kim, Gwia}, year={2021}, month={Nov} }
 @article{jin_kim_moore_rothenberg_2021, title={Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness}, volume={8}, ISSN={["2198-0802"]}, DOI={10.1186/s40691-021-00256-7}, abstractNote={Abstract}, number={1}, journal={FASHION AND TEXTILES}, author={Jin, Byoungho and Kim, Gwia and Moore, Marguerite and Rothenberg, Lori}, year={2021}, month={May} }
 @article{shin_jin_2021, title={Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers' purchase intentions toward fur coats}, volume={8}, ISSN={["2198-0802"]}, DOI={10.1186/s40691-020-00229-2}, abstractNote={Abstract}, number={1}, journal={FASHION AND TEXTILES}, author={Shin, Daeun Chloe and Jin, Byoungho Ellie}, year={2021}, month={Feb} }
 @article{jin_shin_2021, title={The power of 4th industrial revolution in the fashion industry: what, why, and how has the industry changed?}, volume={8}, ISSN={["2198-0802"]}, url={https://doi.org/10.1186/s40691-021-00259-4}, DOI={10.1186/s40691-021-00259-4}, abstractNote={Abstract}, number={1}, journal={FASHION AND TEXTILES}, author={Jin, Byoungho Ellie and Shin, Daeun Chloe}, year={2021}, month={Oct} }
 @article{jin_yang_kim_2021, title={The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination}, volume={ahead-of-print}, url={https://doi.org/10.1108/JFMM-10-2019-0232}, DOI={10.1108/JFMM-10-2019-0232}, abstractNote={PurposeBuilt on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a country (e.g. Samsung), contributes to forming two dimensions of country image – overall country image (i.e. macro country image) and product-specific country image (i.e. micro country image) – and how country image impacts the product quality evaluations of Korean cosmetics, along with the moderating effect of national culture.}, number={ahead-of-print}, journal={Journal of Fashion Marketing and Management: An International Journal}, publisher={Emerald}, author={Jin, Byoungho Ellie and Yang, Heesoon and Kim, Naeun Lauren}, year={2021}, month={Jun} }
 @article{bari_jin_2021, title={Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective}, volume={25}, ISSN={["1758-7433"]}, url={https://doi.org/10.1108/JFMM-06-2020-0118}, DOI={10.1108/JFMM-06-2020-0118}, abstractNote={PurposeThe purpose of this study is to identify the emergence of apparel brands in Bangladesh: their timing, order and the reasons behind the patterns. This study also examined whether these evolution patterns followed the same path in Korea and India.}, number={3}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, publisher={Emerald}, author={Bari, Md Sadaqul and Jin, Byoungho Ellie}, year={2021}, month={Jun}, pages={548–566} }
 @article{nathan_yang_chung_jin_jeong_nasution_2020, title={BUSINESS IMPLICATIONS FOR KOREAN PRODUCTS ENTERING MULTICULTURAL MALAYSIAN MARKET}, volume={22}, ISSN={["2081-7452"]}, DOI={10.17512/pjms.2020.22.2.19}, number={2}, journal={POLISH JOURNAL OF MANAGEMENT STUDIES}, author={Nathan, R. J. and Yang, H. and Chung, J. and Jin, B. E. and Jeong, S. W. and Nasution, R. A.}, year={2020}, pages={277–290} }
 @article{childs_jin_2020, title={Brand and retailer co-branding}, volume={ahead-of-print}, ISSN={1361-2026}, url={http://dx.doi.org/10.1108/jfmm-03-2019-0061}, DOI={10.1108/JFMM-03-2019-0061}, abstractNote={PurposeMany fashion brands employ growth strategies that involve strategically aligning with a retailer to offer exclusive co-brands that vary in duration and perceived fit. While growth and publicity are enticing, pursuing collaboration may change consumers' evaluation of the brand. Utilising commodity and categorisation theory, this research tests how a brand may successfully approach a co-brand with a retailer.}, number={ahead-of-print}, journal={Journal of Fashion Marketing and Management: An International Journal}, publisher={Emerald}, author={Childs, Michelle and Jin, Byoungho Ellie}, year={2020}, month={Mar}, pages={49–65} }
 @article{jin_shin_2020, title={Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model}, volume={63}, ISSN={0007-6813}, url={http://dx.doi.org/10.1016/j.bushor.2020.01.004}, DOI={10.1016/j.bushor.2020.01.004}, abstractNote={Unprecedented competition and emergent technologies have posed a challenge to many traditional retailers in recent years. Yet within this competitive environment, emerging innovative business models have thrived and successfully disrupted the industry. We analyze the nature of disruptive business-model innovations and the ways they disrupt the fashion retail industry. To that end, we examine three disruptors in the industry: born-digital brands, AI-enabled demand forecasting and product design, and collaborative consumption. After introducing the concept of disruptive business-model innovation, we discuss the three disruptors’ effects on the fashion industry. We find that all of these models keenly answer fundamental needs unmet by current business models, such as offering quality products at a competitive price, curated services, and sustainable consumption. At the same time, all three disruptors suggest effective operation models for handling demand uncertainty, inventory management, and timely responses to the market, all of which are inherent issues for current push supply chains and forecast-based, inventory-driven systems. Based on this analysis, we discuss important implications for both academics and industry practitioners.}, number={3}, journal={Business Horizons}, publisher={Elsevier BV}, author={Jin, Byoungho Ellie and Shin, Daeun Chloe}, year={2020}, month={Feb}, pages={301–311} }
 @article{jung_cho_jin_2020, title={Does effective cost transparency increase price fairness? An analysis of apparel brand strategies}, volume={27}, ISSN={["1479-1803"]}, DOI={10.1057/s41262-020-00191-w}, number={5}, journal={JOURNAL OF BRAND MANAGEMENT}, author={Jung, Sojin and Cho, Hyeon Jeong and Jin, Byoungho Ellie}, year={2020}, month={Sep}, pages={495–507} }
 @article{woo_jung_jin_2020, title={How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity}, url={https://doi.org/10.1111/beer.12246}, DOI={10.1111/beer.12246}, abstractNote={Abstract}, journal={Business Ethics: A European Review}, author={Woo, Hongjoo and Jung, Sojin and Jin, Byoungho Ellie}, year={2020}, month={Jan} }
 @article{childs_jin_2020, title={Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy}, volume={48}, ISSN={["1758-6690"]}, DOI={10.1108/IJRDM-06-2019-0199}, abstractNote={PurposeRetailer-brand collaborations (e.g. Target–Lilly Pulitzer) attract media attention and generate excitement, and may encourage buying the product right away rather than waiting until a sale. To clearly establish factors that contribute to consumers' urge to purchase retailer-brand collaborations, the purpose of this study is to test the effects of: (1) collaboration duration (limited edition vs ongoing) and (2) perceived retailer-brand fit (high vs low) on consumers' urgency to buy.}, number={4}, journal={INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT}, author={Childs, Michelle and Jin, Byoungho Ellie}, year={2020}, month={Mar}, pages={380–394} }
 @article{kim_jin_2020, title={Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods}, url={https://doi.org/10.1111/ijcs.12551}, DOI={10.1111/ijcs.12551}, abstractNote={Abstract}, journal={International Journal of Consumer Studies}, author={Kim, Naeun Lauren and Jin, Byoungho Ellie}, year={2020}, month={Mar} }
 @article{woo_jin_papadopoulos_2019, title={Does the direction of offshoring matter? Comparison of downward and upward offshoring strategies in changing consumers’ brand perception by brand tiers}, volume={111}, ISSN={0040-5000 1754-2340}, url={http://dx.doi.org/10.1080/00405000.2019.1662875}, DOI={10.1080/00405000.2019.1662875}, abstractNote={Abstract Offshoring strategies raise a critical question to defining the country images of brands, as offshoring results in discrepancies between the country-of-brand origin (COB) and the country-of-manufacture (COM) by relocating COM from the home to another country. Based on cognitive dissonance theory and social exchange theory, this study assesses the outcomes of apparel brands’ differing types of offshoring strategies by tracing consumers’ brand perception as these change after the revelation of offshoring information, particularly by comparing those outcomes between an upscale brand and a midmarket brand. Results from an experimental study revealed that a brand originating from a developed country’s offshoring from a developing country can significantly decrease brand credibility and prestige, while a brand originating from an emerging country’s offshoring from a developed country does not significantly improve those brand assets in either the upscale or the midmarket brand contexts. The paper concludes with a discussion of theoretical and managerial implications along with suggestions for future research.}, number={6}, journal={The Journal of The Textile Institute}, publisher={Informa UK Limited}, author={Woo, Hongjoo and Jin, Byoungho “Ellie” and Papadopoulos, Nicolas}, year={2019}, month={Sep}, pages={1–13} }
 @article{jin_kim_yang_jung_2019, title={Effect of country image and materialism on the quality evaluation of Korean products}, volume={32}, url={https://doi.org/10.1108/APJML-11-2018-0456}, DOI={10.1108/APJML-11-2018-0456}, abstractNote={
Purpose
It is critical to understand how global consumers evaluate the quality of Asian products while marketing Asian products in the global marketplaces. The purpose of this paper is to examine the impact of Korea’s macro and micro country image and global consumers’ materialism level on the quality evaluation of Korean cosmetics among consumers in four countries.
}, number={2}, journal={Asia Pacific Journal of Marketing and Logistics}, publisher={Emerald}, author={Jin, Byoungho Ellie and Kim, Naeun Lauren and Yang, Heesoon and Jung, Minji}, year={2019}, month={Sep}, pages={386–405} }
 @article{ramkumar_jin_2019, title={Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image}, volume={49}, ISSN={["1873-1384"]}, DOI={10.1016/j.jretconser.2019.03.021}, abstractNote={International Online Outshopping (IOO) is the phenomenon where consumers shop online from various electronic marketplaces across the globe. By experimentally testing a diphasic theoretical model on the IOO behavior of U.S. consumers at Chinese and U.K. e-tailers, this study found that, trust has a positive influence on initial IOO intention at both country e-tailers, while transaction utility has a positive influence on initial IOO intention only at U.K. e-tailers. Furthermore, country image moderates the relationship between transaction utility and IOO intention, making it stronger at U.K. than Chinese e-tailer. Trust triggered surprise among consumers with no IOO experience, while diminishing surprise among those with IOO experience. Being one of the initial studies in IOO, this study provides theoretical and managerial implications, and future research directions.}, journal={JOURNAL OF RETAILING AND CONSUMER SERVICES}, author={Ramkumar, Bharath and Jin, Byoungho Ellie}, year={2019}, month={Jul}, pages={186–197} }
 @article{chung_jin_jeong_yang_2019, title={NIE-based SME brand building in foreign markets: an exploratory study}, volume={28}, ISSN={["2054-1643"]}, DOI={10.1108/JPBM-10-2016-1331}, abstractNote={
Purpose
The purpose of this study is to examine the branding strategies of SMEs from NIEs, juxtaposing the different strategies used to specifically target developed and developing countries with regard to brand-building approach, type and number of brands and degree of standardization.
}, number={1}, journal={JOURNAL OF PRODUCT AND BRAND MANAGEMENT}, author={Chung, Jae-Eun and Jin, Byoungho and Jeong, So Won and Yang, Heesoon}, year={2019}, pages={63–79} }
 @article{kim_jin_2019, title={Older female consumers’ environmentally sustainable apparel consumption}, volume={ahead-of-print}, url={https://doi.org/10.1108/JFMM-04-2019-0068}, DOI={10.1108/JFMM-04-2019-0068}, abstractNote={
Purpose
Built on the socioemotional selectivity theory, the purpose of this paper is to analyze elderly female consumers’ consumption of environmentally sustainable apparel (ESA) according to their time perspective (TP) (expansive vs limited) and different types of advertising appeals (emotional vs rational and positive vs negative emotional appeals).
}, number={ahead-of-print}, journal={Journal of Fashion Marketing and Management: An International Journal}, publisher={Emerald}, author={Kim, Gwia and Jin, Byoungho Ellie}, year={2019}, month={Sep} }
 @book{jin_cedrola_2019, place={New York, NY}, series={Palgrave Series in Practice: Global Fashion Brand Management}, title={Process innovation in the global fashion industry}, volume={4}, publisher={Palgrave Macmillan}, year={2019}, collection={Palgrave Series in Practice: Global Fashion Brand Management} }
 @inbook{jin_cedroda_kim_2019, place={New York, NY}, title={Process innovation: Hidden secret to success and efficiency}, booktitle={Process innovation in the global fashion industry}, publisher={Palgrave Macmillan}, author={Jin, B. and Cedroda, E. and Kim, N.}, editor={Jin, B. and Cedrola, E.Editors}, year={2019} }
 @article{jin_yang_kim_2019, title={Prototypical brands and cultural influences Enhancing a country's image via the marketing of its products}, volume={57}, ISSN={["1758-6070"]}, DOI={10.1108/MD-01-2018-0057}, abstractNote={
Purpose
To extend the understanding of country image to the country whose image is less distinctive, the purpose of this paper is to examine two salient factors: one country’s prototypical brand and its cultural influence (i.e. Korean Wave) on shaping the country’s image in the context of Korea and its subsequent impact on product evaluation and purchase intention. Built on the prototype and schema theories, a research framework is proposed and empirically tested on two product categories (cosmetics and tires).
}, number={11}, journal={MANAGEMENT DECISION}, author={Jin, Byoungho and Yang, Heesoon and Kim, Naeun}, year={2019}, month={Nov}, pages={3159–3176} }
 @article{jeong_jin_jung_2019, title={The temporal effects of social and business networks on international performance of South Korean SMEs}, volume={31}, url={https://doi.org/10.1108/APJML-08-2018-0326}, DOI={10.1108/APJML-08-2018-0326}, abstractNote={PurposeDrawing on the resource-based view, the purpose of this paper is to investigate the link between resource capabilities and performance by incorporating two network dimensions (i.e. social and business networks), a moderator (i.e. international experience) and a mediator (i.e. marketing capabilities).}, number={4}, journal={Asia Pacific Journal of Marketing and Logistics}, publisher={Emerald}, author={Jeong, So Won and Jin, Byoungho Ellie and Jung, Sojin}, year={2019}, month={Aug}, pages={1042–1057} }
 @article{son_jin_2019, title={When do high prices lead to purchase intention? Testing two layers of moderation effects}, volume={31}, url={https://doi.org/10.1108/APJML-07-2018-0271}, DOI={10.1108/APJML-07-2018-0271}, abstractNote={
Purpose
Most marketing practices assume that consumers will buy when prices are low. This assumption, however, may not always hold true. Employing equity theory and Veblen’s theory of the leisure class, this study tested two moderating effects to ascertain the relationship between perceived price and purchase intention. The purpose of this paper is threefold: first, to examine the relationship between perceived price and willingness to purchase; second, to discover the effects of two moderators (perceived price fairness and vanity) on this relationship; and third, to compare how these moderating effects differ by consumers’ brand familiarity.
}, number={5}, journal={Asia Pacific Journal of Marketing and Logistics}, publisher={Emerald}, author={Son, Junghwa and Jin, Byoungho Ellie}, year={2019}, month={Oct}, pages={1516–1531} }
 @article{ceballos_jin_ortega_2018, title={Colombian consumers’ outshopping of apparel in the U.S}, volume={8}, DOI={10.1080/09593969.2017.1364656}, abstractNote={Abstract Outshopping is defined as purchasing goods outside of consumers’ trading areas. Despite threatening local economies, outshopping generates opportunities for the new trading areas in which it occurs. Studies on outshopping have reported contradictory results and academics suggest further research, especially in relation to consumers’ micro-level characteristics. Moreover, few studies have focused on the U.S. as the trading area and apparel as the traded product. Based on the theory of reasoned action, this quantitative study explores how attitudes toward international outshopping and subjective norm influence purchase intention of apparel goods among international outshoppers in the U.S. by focusing on four characteristics of international outshoppers – self-control in terms of spending, the desire for unique products, age, and gender – as antecedents of attitudes toward outshopping. Colombian consumers (South America) were chosen as respondents because market reports indicate that the U.S. is their top favorite international tourist destination. Findings suggest that more positive attitudes toward outshopping apparel in the U.S. were found among female consumers with higher self-control over their expenditures. Respondents were also influenced by the opinion of others; while age and desire for unique products were found non-significant. By understanding international outshoppers, marketers can develop unique market strategies for attracting global consumers.}, number={2}, journal={International Review of Retail, Distribution and Consumer Research}, publisher={Informa UK Limited}, author={Ceballos, L.M. and Jin, B. and Ortega, A.M.}, year={2018}, pages={137–156} }
 @article{jin_almousa_yang_kim_2018, title={Differential effects of macro and micro country images by product category and by country among Saudi consumers}, volume={56}, ISSN={0025-1747}, url={http://dx.doi.org/10.1108/MD-10-2016-0751}, DOI={10.1108/MD-10-2016-0751}, abstractNote={
Purpose
While country image consists of two hierarchical images – macro country image at the country level and micro country image at the specific product level – previous studies have largely failed to detail its varying effects by product category and by the level of a country’s economic development. The purpose of this paper is to examine the impact of the macro and micro country images of four countries (USA, Italy, Korea, and Malaysia) on Saudi consumers’ purchase intentions in two product categories (symbolic and functional product).
}, number={8}, journal={Management Decision}, publisher={Emerald}, author={Jin, B. and Almousa, M. and Yang, H. and Kim, N.}, year={2018}, pages={1663–1681} }
 @article{jin_jung_jeong_2018, title={Dimensional effects of Korean SMEs’ entrepreneurial orientation on internationalization and performance: The mediating role of marketing capability}, volume={14}, DOI={10.1007/s11365-017-0457-4}, number={1}, journal={International Entrepreneurship and Management Journal}, publisher={Springer Nature}, author={Jin, B. and Jung, S. and Jeong, S.W.}, year={2018}, pages={195–215} }
 @article{jin_chung_yang_jeong_2018, title={Entry market choices and post-entry growth patterns among born globals in consumer goods sectors}, volume={36}, ISSN={0265-1335}, url={https://doi.org/10.1108/IMR-11-2015-0243}, DOI={10.1108/IMR-11-2015-0243}, abstractNote={PurposeContrary to the mainstream born global (BG) perspective, some previous studies report the incremental expansion of BGs. In addition, the reasons behind BGs initiating specific steps, if any, and BGs’ entry market choices are still unknown or rather contrasting. This study views that such contrasting findings may be attributed to the contexts in which BGs operate. Within the context of consumer goods BGs, the purpose of this paper is to examine the entry market choices and post-entry growth patterns, and investigate the underlying reasons.}, number={6}, journal={International Marketing Review}, publisher={Emerald}, author={Jin, B. and Chung, J.-E. and Yang, H. and Jeong, S.W.}, year={2018}, pages={958–980} }
 @article{jin_cho_2018, title={Examining the role of international entrepreneurial orientation, domestic market competition, and technological and marketing capabilities on SME’s export performance}, volume={33}, ISSN={0885-8624}, url={https://doi.org/10.1108/JBIM-02-2017-0043}, DOI={10.1108/JBIM-02-2017-0043}, abstractNote={PurposeThe purpose of this paper is to extend our understanding of the development of small- and medium-sized enterprise (SME) organizational capabilities and their contributions to export performance by incorporating two antecedents: one from the internal environment (international entrepreneurial orientation) and another from the external environment (domestic market competition).}, number={5}, journal={Journal of Business and Industrial Marketing}, publisher={Emerald}, author={Jin, B. and Cho, H.J.}, year={2018}, pages={585–598} }
 @article{jin_ramkumar_chou_2018, title={Identifying sources and roles of networks in international expansion among small businesses in a less-technology-intensive industry}, volume={34}, DOI={10.1504/ijesb.2018.10014552}, abstractNote={The purpose of this exploratory study is to examine how small businesses in a less-technology-intensive industry gain and utilise networks strategically to facilitate their internationalisation process. Using a multiple case study method, this study found that small businesses in a less-technology-intensive industry gain networks through business consultants, fans and friends (personal networks), government institutions, diaspora, embassies and trade fairs. These network sources are strategically utilised in various stages of the internationalisation process such as gaining knowledge about a new market (before foreign market entry), assisting in marketing and promotional activities (after foreign market entry) and connecting with international partners (both before and after foreign market entry). This study extended the networking approach of internationalisation theory to a less-technology-intensive industry, by identifying network sources and linking these to their specific roles in the internationalisation process of small businesses. Small businesses can learn from the findings of this study on how to expand their existing networks in today's global marketplace and gain a competitive advantage. The unique sources of networks identified in this study may be valuable to small businesses in the less-technology-intensive and highly consumer-driven industries.}, number={4}, journal={International Journal of Entrepreneurship and Small Business}, publisher={Inderscience Publishers}, author={Jin, B. and Ramkumar, B. and Chou, H.C.}, year={2018}, pages={421–444} }
 @inbook{childs_jin_2018, place={New York, NY}, title={Nike: An innovation journey}, DOI={10.1057/978-1-137-52349-5_4}, abstractNote={Nike is an American multinational company that has evolved to become a global leader in athletic wear with annual sales exceeding $21 billion in 2016, more than half of which is attributed to international markets. Since its inception in 1964, Nike has been an innovation leader in product development, marketing and consumer experience. Due to a dedication to continuous innovation, Nike has been able to sustain a competitive advantage within the athletic apparel and footwear marketplace. This case highlights key points in Nike’s journey of innovation and examines how Nike has successfully emerged as a global champion within the athletic wear industry. Based on these analyzed strategies, this case provides implications that are relevant for practitioners and academics.}, booktitle={Product innovation in the global fashion industry}, publisher={Palgrave Macmillan}, author={Childs, M. and Jin, B.}, editor={Jin, B. and Cedrola, E.Editors}, year={2018}, pages={79–111} }
 @inbook{search_2018, place={New York, NY}, title={Product innovation in the global fashion industry}, volume={3}, DOI={10.1057/978-1-137-52349-5}, abstractNote={As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science}, booktitle={Palgrave Series in Practice: Global Fashion Brand Management}, publisher={Palgrave Macmillan}, author={Search, Crossref Metadata}, editor={Jin, B. and Cedrola, E.Editors}, year={2018} }
 @inbook{jin_cedroda_2018, place={New York, NY}, title={Product innovation: Core to continued success}, ISBN={9781137523488 9781137523495}, url={http://dx.doi.org/10.1057/978-1-137-52349-5_1}, DOI={10.1057/978-1-137-52349-5_1}, abstractNote={Innovation is the development of new products, production processes, business practices or forms of organization. It is key to the creation of competitive advantages in organizations and increasingly at the center of long-term strategy. Innovations can be largely classified in three ways: product innovations, production process innovations and business model innovations. Among these, this volume focuses on product innovations and discusses the comprehensive picture of product innovations occurring in the global fashion industry on three levels—material, style and product development—with examples and references from global fashion brands. Innovations in materials driven largely by technology may not tell the complete story of the industry. The authors alert readers to pay attention to innovations in style, which may provide core competitive advantages for fashion brands and other mature industries where functionality or technology are less critical. This chapter concludes that the global fashion industry is truly the sector where diverse technologies found in many different sectors are merged, synthesized and utilized to address needs and concerns of end-users.}, booktitle={Product innovation in the global fashion industry}, publisher={Palgrave Macmillan}, author={Jin, B. and Cedroda, E.}, editor={Jin, B. and Cedrola, E.Editors}, year={2018}, pages={1–33} }
 @article{jin_almousa_kim_2018, title={Retailing amid regulation and religion: An analysis of the unique cultural challenges and opportunities facing market ventures in Saudi Arabia}, volume={3}, number={1}, journal={Journal of Cultural Marketing Strategy}, author={Jin, B. and Almousa, M. and Kim, N.}, year={2018}, pages={70–81} }
 @article{almousa_jin_yang_kim_2018, title={The mediating effects of micro country image by product category and country}, volume={61}, ISSN={1470-7853 2515-2173}, url={http://dx.doi.org/10.1177/1470785318778245}, DOI={10.1177/1470785318778245}, abstractNote={Although it is well accepted that country image plays a major role in product evaluation and purchase intention in the literature, there is insufficient evidence regarding the effects of country image dimensionality on purchase intentions by product category (handbags and cell phones) and country (the United States, Korea, Italy, and Malaysia). The current research investigates the mediating effects of micro country image on the relationship between macro country image and consumers’ purchase intentions. Moreover, it highlights how this mediated relationship differs by product category and country. Based on research findings for symbolic products (i.e., handbags), both macro and micro country image should be managed and communicated to consumers. However, for functional products (i.e., cell phones), only micro country image needs to be actively communicated to consumers because it has a direct influence on purchase intentions. Additionally, micro country image was found to play a full mediating role between macro country image and purchase intentions in case of cell phones. This article concludes with a discussion of theoretical and managerial implications and further research.}, number={6}, journal={International Journal of Market Research}, publisher={SAGE Publications}, author={Almousa, Moudi and Jin, Byoungho and Yang, Heesoon and Kim, Naeun}, year={2018}, month={Jun}, pages={668–682} }
 @article{childs_jin_tullar_2018, title={Vertical versus horizontal line extensions: a comparison of dilution effects}, volume={27}, ISSN={1061-0421}, url={http://dx.doi.org/10.1108/jpbm-01-2017-1386}, DOI={10.1108/jpbm-01-2017-1386}, abstractNote={
Purpose
Many apparel brands use growth strategies that involve extending a brand’s line horizontally (same price/quality) and/or vertically (different price/quality). While such opportunities for growth and profitability are enticing, pursuing them could dilute a highly profitable parent brand. Categorization theory’s bookkeeping model and the cue scope framework provide the theoretical framework for this study. The purpose of this study is to test whether specific attributes of a line extension (i.e. direction of extension, brand concept, price discount and perceived fit) make a parent brand more susceptible to dilution.
}, number={6}, journal={Journal of Product & Brand Management}, publisher={Emerald}, author={Childs, Michelle and Jin, Byoungho and Tullar, William L.}, year={2018}, month={Sep}, pages={670–683} }
 @inbook{jin_cedroda_2017, place={New York, NY}, title={Brands as core assets: Trends and challenges of branding in fashion business}, DOI={10.1057/978-1-137-52343-3_1}, abstractNote={The importance of brand in the fashion business cannot be overemphasized. This chapter reviews the essence of fashion brand management, discussing the concepts of brand and brand equity, fashion brand development and management, and communication. The fashion brand communication section introduces the use of emergent social media and fashion blogs along with traditional media in the luxury and premium fashion industry. Challenges and trends in branding and communication in the fashion industry are also discussed. The challenges around luxury brands, such as counterfeit goods, commoditization, brand dilution, and brand avoidance are explained with prominent examples. In the subsequent section, trends in branding and communication are detailed: luxury brands’ offering online selling, limited edition, guerrilla marketing, pop-up stores, reinforcing brand equity by offering experiential spaces. Major concepts are explained using examples to help readers understand the larger scope of the topic, which will be instrumental in understanding branding strategies of five European luxury and premium brands cases in this volume.}, booktitle={Fashion branding and communication: Core strategies of European luxury and premium brands}, publisher={Palgrave Macmillan}, author={Jin, B. and Cedroda, E.}, editor={Jin, B. and Cedrola, E.Editors}, year={2017}, pages={1–39} }
 @article{min_jin_2017, title={Exploring challenges and strategies in promoting Korean culture through museum exhibition in the united states}, volume={57}, number={2}, journal={Korea Journal}, author={Min, S. and Jin, B.}, year={2017}, pages={153–180} }
 @book{search_2017, place={New York, NY}, series={Palgrave Series in Practice: Global Fashion Brand Management}, title={Fashion branding and communication: Core strategies of European luxury and premium brands}, volume={2}, DOI={10.1057/978-1-137-52343-3}, abstractNote={This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a crit}, publisher={Palgrave Macmillan}, author={Search, Crossref Metadata}, editor={Jin, B. and Cedrola, E.Editors}, year={2017}, collection={Palgrave Series in Practice: Global Fashion Brand Management} }
 @article{ha-brookshire_mcandrews_kim_freeman_jin_norum_lehew_karpova_hassall_marcketti_et al._2017, title={Moral education for sustainable development: Exploring morally challenging business situations within the global supply chain context}, volume={9}, ISSN={2071-1050}, url={http://dx.doi.org/10.3390/su9091641}, DOI={10.3390/su9091641}, abstractNote={This study presents the need for moral development education of current and future professionals so they can help build sustainable companies and global supply chains. Grounded in Ha-Brookshire’s moral responsibility theory of corporate sustainability, the authors explored a set of real-life business situations where business professionals experienced morally challenging dilemmas. The study was conducted within the context of the textile and apparel (TA) industry because of the global and fragmented supply chain nature of the industry. The real-life business situations were interpreted using Kohlberg’s moral development stage theory. The results of in-depth individual interviews followed by three focus groups of industry professionals in spring 2017 showed that participants have experienced a variety of morally challenging business situations throughout their careers. This includes simple problems at the individual and firm levels, as well as wicked and complex problems at the industry and global levels. The study concludes that for TA businesses to be truly sustainable, professionals’ moral ability is critical and, therefore, appropriate moral development education is necessary.}, number={9}, journal={Sustainability}, publisher={MDPI AG}, author={Ha-Brookshire, J. and McAndrews, L. and Kim, J. and Freeman, C. and Jin, Byoungho Ellie and Norum, P.S. and LeHew, M. and Karpova, E. and Hassall, L. and Marcketti, S. and et al.}, year={2017}, pages={1641} }
 @article{ko_jin_2017, title={Predictors of purchase intention toward green apparel products: A cross-cultural investigation in the U.S. and China}, volume={21}, DOI={10.1108/jfmm-07-2014-0057}, abstractNote={
Purpose
The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand how green apparel behaviors differ by a country’s green market status and cultural differences.
}, number={1}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Ko, S.B. and Jin, B.}, year={2017}, pages={70–87} }
 @article{jung_jin_yang_2017, title={The influences of Korean wave, country image, and product image on online purchase intention in Vietnam}, volume={20}, DOI={10.17053/jcc.2017.20.2.007}, number={2}, journal={Journal of Consumption Culture}, publisher={Korean Consumption Culture Association}, author={Jung, M. and Jin, B. and Yang, H.}, year={2017}, pages={163–181} }
 @article{jung_jin_yang_2017, title={The influences of consumer characteristics, perceived quality and Korean wave on purchase intention of Korean cosmetics: A comparison between Chinese and Vietnamese consumers}, volume={18}, DOI={10.21074/kjlcap.2017.18.2.173}, abstractNote={본 연구는 중국과 베트남에 거주하는 소비자를 대상으로 소비자 특성, 지각된 품질, 한류가 한국 화장품의 구매의도에 미치는 영향을 실증적으로 분석하였다. 이를 위해 만 20세 이상의 남․녀 소비자를 대상으로 성별, 연령별로 할당표집하여 온라인 설문조사를 실시하였으며, 총 450부가 최종분석에 활용되었다. 분석방법은 SPSS 20.0과 Amos 21.0을 활용하여, 기술통계, 신뢰도 분석, 확인적 요인분석 및 다중회귀분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 자민족 중심주의는 한국 화장품 구매의도에 부적 영향을 미치는 것으로 나타났으며, 물질주의, 지각된 품질, 한류가 한국 화장품의 구매의도에 정적 영향을 미치는 것으로 나타났다. 이 가운데 지각된 품질이 가장 큰 영향을 미치는 것으로 나타났다. 둘째, 중국 소비자를 대상으로 한 분석에서는 자민족 중심주의와 지각된 품질만이 한국 화장품 구매의도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 베트남 소비자를 대상으로 한 분석에서는 가치의식, 물질주의, 지각된 품질, 한류가 유의한 영향을 미치는 것으로 나타났다. 두 소비자 모두 한국 화장품에 대한 지각된 품질이 가장 큰 영향을 미치는 것으로 나타났기 때문에 한국 화장품의 수출을 위해서는 지속적인 품질 개발이 중요하며, 이를 강조한 마케팅 전략이 필요하다. 또한 한국의 화장품을 수출할 때는 수출국을 동일한 시장으로 보지 말고 각국 국가의 소비자 특성 및 한류와 같은 문화적 특성을 고려하여 마케팅 전략을 수립할 필요가 있다.}, number={2}, journal={Korean Journal of Consumer and Advertising Psychology}, publisher={Korea Society for Consumer Advertising Psychology}, author={Jung, M. and Jin, B. and Yang, H.}, year={2017}, pages={97–116} }
 @article{bennur_jin_2017, title={The mediating role of brand trust and affect in Clothing brand loyalty formation: A cross-cultural examination of U.S. and India}, volume={108}, DOI={10.1080/00405000.2015.1133105}, abstractNote={This study examines the process of how consumer perception of benefits from apparel brand leads to brand loyalty and compares the process between US and India. The proposed research framework posits that consumers' perception of utilitarian and hedonic benefits from a brand increase loyalty toward the brand via the mediating role of brand trust and brand affect. Analyses of the hypotheses collectively revealed that consumers' hedonic benefit perceptions of apparel brand, rather than their utilitarian benefit perceptions, influenced the enhancement of brand trust and brand affect. Further, brand affect, rather than brand trust, influenced and mediated the development of brand loyalty of apparel brand. This study also found country moderating effects on three paths, suggesting that hedonic benefit of a brand and brand affect plays a greater role for US consumers than for Indian consumers. Academic and managerial implications were discussed based on findings.}, number={1}, journal={Journal of the Textile Institute}, publisher={Informa UK Limited}, author={Bennur, S. and Jin, B.}, year={2017}, pages={1–9} }
 @article{woo_jin_ramkumar_2017, title={Utilizing country image and well-known products for less-known products: Perspectives from a country with less-competitive country image}, volume={29}, DOI={10.1108/apjml-06-2016-0091}, abstractNote={
Purpose
Country image determines consumers’ beliefs toward the country’s products, through halo effect. While the relevant literature is predominantly focused on the context of well-known products from traditionally leading exporters, the purpose of this paper is to examine the two levels of halo effect (i.e. country image as halo and a well-known product category as halo) on a less-known product category from a recently developed country.
}, number={5}, journal={Asia Pacific Journal of Marketing & Logistics}, publisher={Emerald}, author={Woo, H. and Jin, B. and Ramkumar, B.}, year={2017}, pages={933–946} }
 @article{cho_jin_watchravesringkan_2016, title={A cross-cultural comparison of materialism in emerging and newly developed Asian markets}, volume={6}, number={1}, journal={International Journal of Business, Humanities and Technology}, author={Cho, H.J. and Jin, B. and Watchravesringkan, K.}, year={2016}, pages={1–10} }
 @article{childs_jin_2016, title={A new age in apparel brand and retailer collaborations: Trends and recommendations for a successful partnership}, volume={5}, number={1}, journal={Journal of Brand Strategy}, author={Childs, M. and Jin, B.}, year={2016}, pages={83–100} }
 @inbook{jin_cedroda_2016, place={New York, NY}, title={Beaucre merchandising Co., Ltd.: A successfully internationalizing Korean apparel company}, DOI={10.1057/978-1-137-52337-2_5}, abstractNote={Ever since its inception in 1991, Korean apparel company Beaucre Merchandising Co. Ltd. has been evolving into a global apparel company. In its 23-year history, it has created seven of its own brands, a sales subsidiary in Shanghai, China, and a total of 553 directly managed sales outlets across six countries with approximately 50 % of their revenue generated from international business, without owning any production facilities. The company’s further expansion to US and European countries was achieved via wholesale systems. The company’s first and signature brand on & on achieved huge success in China, mainly due to timing and well-coordinated marketing strategies around a prestige brand image offering business attire for young women. The development of the Korean and Chinese apparel industries is touched on in this chapter to explain why Beaucre’s entry into China in 1999 was an innovative move. Their internationalization strategies are analyzed and implications drawn from both academic and practical perspectives.}, booktitle={Fashion brand internationalization: Opportunities and challenges}, publisher={Palgrave Macmillan}, author={Jin, B. and Cedroda, E.}, editor={Jin, B. and Cedrola, E.Editors}, year={2016}, pages={115–138} }
 @article{woo_jin_2016, title={Culture doesn’t matter? The impact of apparel brands’ corporate social responsibility (CSR) practices on brand equity}, volume={34}, DOI={10.1177/0887302x15610010}, abstractNote={ Although Corporate Social Responsibility (CSR) is a crucial issue for the apparel industry, it was limitedly investigated whether consumers' perceptions of CSR affect apparel companies’ brand equity in previous research. The purpose of this study was (a) to examine the impact of apparel companies’ CSR on brand equity compared to the impact of apparel product attributes; (b) to compare the relative impact of different CSR activities (i.e., human rights, labor, social, environmental, product responsibility, and economic) in enhancing brand equity; and (c) to discover the moderating effect of culture on the influence of CSR on apparel brands’ equity. In testing the cultural moderating effect, the authors selected the United States and South Korea as countries representing opposite sides of Hofstede’s cultural values. The results of analyzing 447 survey data revealed that both intrinsic and extrinsic apparel product attributes significantly enhance brand equity. Among the six types of CSR activities, only the CSR practices for product responsibility, economic, and environmental issues were found to enhance brand equity. There was no moderating effect of culture. However, additional analyses revealed that the U.S. consumers evaluated the apparel brands’ CSR practices higher than do the Korean consumers. Findings of this study suggest implications for apparel companies, such as the relative importance of the specific CSR dimensions and apparel product attributes on brand equity, and if such relative importance of CSR dimensions varies across cultures. }, number={1}, journal={Clothing & Textiles Research Journal}, publisher={SAGE Publications}, author={Woo, H. and Jin, B.}, year={2016}, pages={20–36} }
 @article{childs_jin_2016, title={Do status symbols in advertising increase product evaluations? An experimental analysis of groups differences on product evaluations for scarce and brand-presence products}, volume={28}, DOI={10.1080/08961530.2015.1102670}, abstractNote={ABSTRACT The desire for status is a strong motivational force that encourages consumers to appraise products/brands associated with high social standing. This research investigates two social status marketing techniques (scarcity and the presence of a brand) on product evaluations and tests whether particular characteristics (i.e., according to gender, cultural orientation, and consumers' desire for unique products) explain differences. Based on an experimental study conducted in the United States, evaluations are higher for social status marketing techniques. Females evaluate brand-presence products more highly, and consumers with a high desire for unique products evaluate scarce products more highly. This study assists marketers in developing a successful strategy to target specific consumer groups.}, number={3}, journal={Journal of International Consumer Marketing}, publisher={Informa UK Limited}, author={Childs, M. and Jin, B.}, year={2016}, pages={154–168} }
 @book{search_2016, place={New York, NY}, series={Palgrave Series in Practice: Global Fashion Brand Management}, title={Fashion brand internationalization: Opportunities and challenges}, volume={1}, ISBN={9781137523365}, DOI={10.1057/978-1-137-52337-2}, abstractNote={The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique aca}, journal={Palgrave Series in Practice: Global Fashion Brand Management}, publisher={Palgrave Macmillan}, author={Search, Crossref Metadata}, editor={Jin, B. and Cedrola, E.Editors}, year={2016}, collection={Palgrave Series in Practice: Global Fashion Brand Management} }
 @article{jung_jin_2016, title={From quantity to quality: Understanding slow fashion consumers toward sustainability and consumer education}, volume={40}, DOI={10.1111/ijcs.12276}, abstractNote={Abstract}, number={4}, journal={International Journal of Consumer Studies}, publisher={Wiley}, author={Jung, S. and Jin, B.}, year={2016}, pages={410–421} }
 @article{woo_jin_2016, title={Global apparel firms’ corporate social responsibility (CSR) communications: The cases of six firms}, volume={28}, DOI={10.1108/apjml-07-2015-0115}, abstractNote={
               Purpose
                – Corporate social responsibility (CSR) communication is a strategy to address companies’ goodwill to the society. Based on the institutional theory suggesting the influence of environmental factors of companies’ country-of-origins on their marketing practices, the purpose of this paper is to explore and compare the CSR communication practices of apparel firms from different countries. 
            }, note={Won 2017 Highly Commended Award from the journal}, number={1}, journal={Asia Pacific Journal of Marketing and Logistics}, publisher={Emerald}, author={Woo, H. and Jin, B.}, year={2016}, pages={37–55} }
 @inbook{jin_cedroda_2016, place={New York, NY}, title={Overview of fashion brand internationalization: Theories and Atrends}, DOI={10.1057/978-1-137-52337-2_1}, abstractNote={Fashion is one of retailing’s most actively internationalizing sectors. Relatively little is known about the diverse aspects of fashion brand internationalization, despite unprecedented levels of activity in this area for the past two decades. This introductory chapter reviews the characteristics of the fashion industry, the main differences between manufacturing internationalization and retailing internationalization, and traditional approaches to internationalization. Major trends in fashion brand internationalization are also introduced, including: the increased internationalization of Asian apparel brands; the increase in international outshopping both online and offline; the acquisition of leading global fashion brands by companies in developing countries; and Chinese influences on fashion brand development. The opportunities and challenges for global apparel brand companies created by this changing environment are discussed.}, booktitle={Fashion brand internationalization: Opportunities and challenges}, publisher={Palgrave Macmillan}, author={Jin, B. and Cedroda, E.}, editor={Jin, InB and Cedrola, E.Editors}, year={2016}, pages={1–30} }
 @article{jung_jin_2016, title={Sustainable development of slow fashion business: Customer value creation approach}, volume={8}, DOI={10.3390/su8060540}, abstractNote={As an alternative to the prevalent fast fashion model, slow fashion has emerged as a way of enhancing sustainability in the fashion industry, yet how slow fashion can enhance profitability is still largely unknown. Based on a customer value creation framework, this study empirically tested a structural model that specified the slow fashion attributes that contribute to creating perceived customer value, which subsequently increases a consumer’s intention to buy and pay a price premium for slow fashion products. An analysis of 221 U.S. consumer data revealed that delivering exclusive product value is significantly critical in creating customer value for slow fashion, and customer value, in turn, positively affects consumers’ purchase intentions. Further analysis also revealed that different slow fashion attributes distinctively affect customer value. This provides potential strategies on which slow fashion businesses can focus to secure an economically sustainable business model, thereby continuously improving environmental and social sustainability with the slow fashion ideal.}, number={6}, journal={Sustainability}, publisher={MDPI AG}, author={Jung, S. and Jin, B.}, year={2016}, pages={1–15} }
 @article{jin_jung_2016, title={Toward a deeper understanding of the roles of personal and business networks and market knowledge in SMEs’ international performance}, volume={23}, DOI={10.1108/jsbed-08-2015-0104}, abstractNote={Purpose– The purpose of this paper is to, built upon Johanson and Vahlne’s (2009) Business Network Internationalization Process Model, explore the role of personal networks and business networks and their impact on foreign market knowledge and performance among small and medium-sized enterprises (SMEs) after international market entry.}, number={3}, journal={Journal of Small Business and Enterprise Development}, publisher={Emerald}, author={Jin, B. and Jung, S.}, year={2016}, pages={812–830} }
 @article{ju_jin_cho_2016, title={U.S. consumers’ subjective hand, sensibility and preference for textile products made of bast fiber}, volume={107}, DOI={10.1080/00405000.2015.1129780}, abstractNote={This study was aimed at examining how US consumers perceive the sensibility of bast fiber and to investigate how sensibility is affected by subjective hand and impacts preference. Furthermore, this study discovered how sensibility toward bast fibers leads to preference for different end use. Focus group interviews and questionnaire surveys were conducted and 246 usable data were analyzed. Results revealed that US consumers tend to perceive bast fiber in three sensibility dimensions: ‘Wearable,’ ‘Modern,’ and ‘Rich’. The influence of subjective hand on sensibility was found to differ by sensibility dimensions. The hands of ‘Smooth/Rough’ and ‘Warm/Cool’ were found to be the most significant determinants of sensibility. This study further found that the extent of preference which was predicted by sensibility differed by end use; while consumer preferences toward apparel, bed and bath items and table linen were found to be predicted by sensibility, furnishing, and industrial items were not.}, number={12}, journal={Journal of the Textile Institute}, publisher={Informa UK Limited}, author={Ju, J. and Jin, B. and Cho, H.}, year={2016}, pages={1554–1564} }
 @article{jeong_jin_chung_2015, title={Antecedents and outcomes of exploitative and explorative capabilities in the innovation process of Korean born globals}, volume={18}, number={1}, journal={The Journal of Small Business Innovation}, author={Jeong, S.W. and Jin, B. and Chung, J.-E.}, year={2015}, pages={61–73} }
 @book{jin_chung_jeong_yang_2015, place={Seoul}, title={Brands rule the world: Unlocking the DNA of successful Korean SMEs in the global marketplaces}, publisher={Idam Publication}, author={Jin, B. and Chung, J.E. and Jeong, S.W. and Yang, H.S.}, year={2015} }
 @article{jin_bennur_2015, title={Does the importance of apparel product attributes differ by country? Testing Kano’s theory in four countries}, volume={33}, DOI={10.1177/0887302x14555000}, abstractNote={ Built on Kano's theory of attractive quality, this study posits that apparel attributes contributing to customer satisfaction differ by a country’s economic development level since consumers’ expectations toward apparel products change. Analyses with data collected in four countries (India, China, Korea, and the U.S.) supported all hypotheses. That is, apparel attributes were classified into different Kano’s categories by country. Attributes classified as performance and attractive categories contributed to satisfaction more than the attributes classified in the other categories, regardless of country. Collectively, the findings suggest that as a country's economy advances, the role of brand is diminishing and attributes such as fashionability and versatility become more important in creating customer satisfaction. By discovering the life cycle of each attribute and tracing the path from developing countries to developed countries, this study provides an initial tool to predict how consumers' expectations toward an apparel product shift as a country advances economically. }, number={1}, journal={Clothing & Textiles Research Journal}, publisher={SAGE Publications}, author={Jin, B. and Bennur, S.}, year={2015}, pages={35–50} }
 @article{childs_jin_2015, title={Firm factors that influence internationalisation and subsequent financial performance of fashion retailers}, volume={25}, DOI={10.1108/jstp-09-2013-0204}, abstractNote={
               Purpose
                – Grounded in the Uppsala model, the purpose of this paper is to investigate specific firm factors of fashion service retailers, which include: product category offering, firm experience (limited vs extensive) and firm size (small vs large) and examines how variations in these firm characteristics produce significant differences on three aspects of internationalisation activities; scale and scope of internationalisation, market choice (geographic and cultural distance), and financial performance (international sales and profit), and whether market choice produces differences on financial performance. 
            }, number={1}, journal={Journal of Service Theory and Practice}, publisher={Emerald}, author={Childs, M. and Jin, B.}, year={2015}, pages={95–114} }
 @article{jin_woo_chung_2015, title={How are born globals different from non-born global firms? Evidence from Korean small- and medium-sized enterprises}, volume={19}, number={3}, journal={Journal of Korea Trade}, author={Jin, B. and Woo, H. and Chung, J.-E.}, year={2015}, pages={1–20} }
 @article{chung_jin_yang_2015, title={The effects of government international marketing assistance programs on international marketing capabilities and export performances: Focus on consumer-goods SMEs}, journal={Korea Academy of International Commerce Research}, author={Chung, J.E. and Jin, B. and Yang, H.S.}, year={2015} }
 @article{yang_jin_jeong_2015, title={The effects of internal capabilities on export performance for SMEs that export their own brand: Focused on moderating effect of government support system}, volume={37}, number={2}, journal={Asia Pacific Journal of Small Business}, author={Yang, H.S. and Jin, B. and Jeong, S.W.}, year={2015}, pages={43–68} }
 @article{chung_jin_jeong_2015, title={The influences of export marketing strategies on export performances: The comparison between own-brand-exporting industrial and consumer goods SMEs}, volume={22}, number={2}, journal={Korean Corporation Management Research}, author={Chung, J.-E. and Jin, B. and Jeong, S.W.}, year={2015}, pages={131–151} }
 @article{yang_jin_won_2015, title={The study on moderating effects of market competitive intensity between internal capabilities of consumer- goods SMEs and export performance}, volume={19}, DOI={10.17287/kbr.2015.19.3.173}, abstractNote={본 연구는 소비재 수출 중소기업의 기술역량 및 마케팅역량과 수출성과와의 관계에서 국내시장 경쟁강도와 수출시장 경쟁강도의 조절효과를 실증적으로 분석하였다. 첫째, 소비재 중소기업의 기술역량은 수출성과 달성도 및 만족도에 유의한 영향을 미치는 것으로 나타났으며, 마케팅 역량은 수출성과 달성도에만 유의한 영향을 미치는 것으로 나타났다. 둘째, 국내시장의 경쟁강도는 소비재 수출 중소기업의 마케팅 역량과 수출성과와의 관계를 조절하는 것으로 나타났다. 셋째, 수출시장의 경쟁강도는 소비재 수출 중소기업의 내부역량과 수출성과와의 관계에 조절효과가 없는것으로 나타났다. 따라서 소비재를 수출하는 중소기업은 수출성과를 높이기 위해 기술역량과 마케팅 역량을 높이도록 노력해야 하며, 국내시장의 경쟁강도가 심화될수록 마케팅 역량이 강화되므로, 경쟁이 치열한 현 시점에서 소비재 수출기업은 이를 기회로 삼아 마케팅 역량을 강화하여 수출성과를 높이도록 해야 한다.}, number={3}, journal={Korea Business Review}, publisher={Korean Academic Society of Business Administration}, author={Yang, H. and Jin, B. and Won, J.H.}, year={2015}, pages={1–23} }
 @article{cho_jin_2015, title={What explains small- and medium-sized apparel retailers' international market involvement?}, volume={2}, DOI={10.1186/s40691-015-0045-6}, abstractNote={Abstract}, number={1}, journal={Fashion & Textiles}, publisher={Springer Nature}, author={Cho, H.J. and Jin, B.}, year={2015}, pages={1–17} }
 @article{jung_jin_2014, title={A theoretical investigation of slow fashion: Sustainable future of the apparel industry}, volume={38}, DOI={10.1111/ijcs.12127}, abstractNote={Abstract}, number={5}, journal={International Journal of Consumer Studies}, publisher={Wiley}, author={Jung, S. and Jin, B.}, year={2014}, pages={510–519} }
 @article{woo_jin_2014, title={Asian apparel brands aiming for global: The cases of internationalization of Giordano and Uniqlo}, volume={1}, DOI={10.1186/s40691-014-0004-7}, abstractNote={Abstract}, number={1}, journal={Fashion & Textiles}, publisher={Springer Nature}, author={Woo, H. and Jin, B.}, year={2014}, pages={1–14} }
 @article{jin_son_2014, title={Face saving, materialism and desire for unique consumer products: Differences among three Asian countries}, volume={105}, DOI={10.1080/00405000.2013.839352}, abstractNote={The purpose of this study is to investigate the impact of face saving and materialism on the desire for unique apparel products and to examine the country moderating effects in three Asian countries, Korea, China, and India. A total of 612 usable data-sets were collected in Korea, China, and India from one university in a metropolitan city of each country. Face saving and materialism were found to serve as important antecedents for desire for unique consumer products (DUCP). A country moderating effect was confirmed between materialism and DUCP, but analysis revealed mixed results across the three countries. A materialism-DUCP link was found to be positive only in India, but negative in China. A negative link in Korea was insignificant. This study is one of the earliest attempts to verify antecedents (i.e. face saving and materialism) of DUCP in three Asian countries and to discover that the materialism-DUCP link is not always positive across countries.}, number={3}, journal={Journal of the Textile Institute}, publisher={Informa UK Limited}, author={Jin, B. and Son, J.}, year={2014}, pages={304–313} }
 @article{childs_jin_2014, title={Is Uppsala model valid to fashion retailers? An analysis from internationalisation patterns of fast fashion retailers}, volume={18}, DOI={10.1108/jfmm-10-2012-0061}, abstractNote={
               Purpose
                – Uppsala internationalisation theory is highly utilised due to its simplicity and applicability. However, there are contrasting results on its assumption that firms follow a gradual internationalisation process. Literature shows that firm strategies (e.g. targeting a niche market) and firm resources (e.g. brand image and asset specificity) may decrease barriers of entry. Global fashion retailers possess these characteristics and may not follow a gradual internationalisation pattern. Therefore, the purpose of this paper is to examine whether fashion retailers that target a niche market, have a strong brand image and asset specificity will follow a gradual internationalisation pattern suggested by Uppsala. 
            }, number={1}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Childs, M. and Jin, B.}, year={2014}, pages={36–51} }
 @article{yoon_koh_jin_2014, title={The role of market orientation and organizational innovativeness in enhancing the supply chain agility}, volume={38}, DOI={10.5850/jksct.2014.38.5.718}, abstractNote={This study investigates the effects of two organizational variables (market orientation and organizational innovativeness) and the interaction between these two variables on supply chain agility as well as examines the moderating effect of 1) firm size and 2) the extent of global sourcing. Employing a web-based e-mail survey method, the study issued 1,320 questionnaires to South Korea apparel manufacturing companies; data from 147 completed surveys were analyzed. Market orientation, organizational innovativeness, and the interaction between the two variables positively affect supply chain agility. Firm size and global sourcing do not have any significant moderating effects on the relationship between organizational characteristics and supply chain agility. Companies with high market orientation and high organizational innovativeness have more agile supply chains than companies with only market orientation or organizational innovativeness. Firms need to effectively enhance market orientation and organizational innovativeness simultaneously to enhance supply chain agility. The lack of a moderating effect from firm size suggests that all companies should promote a greater degree of market orientation and organizational innovativeness to enhance supply chain agility regardless of firm size.}, number={5}, journal={Journal of the Korean Society of Clothing and Textiles}, publisher={The Korean Society of Clothing and Textiles}, author={Yoon, T. and Koh, A. and Jin, B.}, year={2014}, pages={718–732} }
 @article{jin_kang_2013, title={Antecedents and outcomes of global sourcing and information technology in the U.S. apparel supply chain}, volume={104}, DOI={10.1080/00405000.2012.693275}, abstractNote={While global sourcing and information technology (IT) are critical in the performance of apparel companies, few studies have examined which firm-related factors are related to the level of global sourcing and IT and how these two practices contribute to firm performance. This study proposed a model integrating three firm antecedents (firm’s global awareness, top management commitment to global sourcing, and firm size) and outcomes of global sourcing and IT implementation (operational, strategic, and financial performance) and empirically tested it with the data collected from 111 US apparel manufacturers. This study found that the greater the firm’s global awareness and the greater the firm size, the higher the global sourcing involvement. Also, the greater the top management commitment to global sourcing and the greater the firm size, the higher the IT implementation. While global sourcing involvement increased all three levels of firm performance, IT implementation led only to higher operational performance.}, number={1}, journal={Journal of Textile Institute}, publisher={Informa UK Limited}, author={Jin, B. and Kang, J.H.}, year={2013}, pages={57–66} }
 @article{jin_yu_kang_2013, title={Challenges in Western-Chinese business relationships: The Chinese perspective}, volume={31}, DOI={10.1108/02634501311312062}, abstractNote={PurposeThe purpose of this paper is to identify fundamental business practice differences that resulted from cultural differences between China and the West and to examine if traditional Chinese values and modern values coexist in the business context.}, number={2}, journal={Marketing Intelligence & Planning}, publisher={Emerald}, author={Jin, B. and Yu, H. and Kang, J.H.}, editor={Malhotra, NareshEditor}, year={2013}, pages={179–192} }
 @article{son_jin_george_2013, title={Consumer purchase behavior of foreign brand goods}, volume={51}, DOI={10.1108/00251741311301902}, abstractNote={Purpose – This study aims to understand Indian consumers' purchase behaviors of foreign brand goods as a way to help US companies to explore India's market potential. To this end, the study seeks to propose an integrated behavioral intention model incorporating the two modified Fishbein models (Lee's modified Fishbein model and Ajzen's theory of planned behavior) and empirically test the model.Design/methodology/approach – Data from a total of 210 usable surveys were collected from Indian college students at four universities in Bangalore, India.Findings – The results revealed that attitude toward foreign brand jeans and perceived behavioral control (PBC) had greater influence on Indian consumers' purchase intentions toward foreign brand jeans than did normative influences (i.e. subjective norm and face saving).Research limitations/implications – Generalization of the findings is cautioned because findings may vary by regions and by demographic backgrounds.Practical implications – Since attitude toward fo...}, number={2}, journal={Management Decision}, publisher={Emerald}, author={Son, J. and Jin, B. and George, B.}, year={2013}, pages={434–450} }
 @article{bennur_jin_2013, title={Cross-cultural investigation of U.S. and Indian consumer’s apparel attribute choices applying Kano’s Theory}, volume={17}, DOI={10.1108/jfmm-03-2012-0007}, abstractNote={PurposeApparel product attributes on which consumers place importance may change as a country's economy progresses. Built on Kano's theory, this paper seeks to categorize important apparel attributes in USA (developed country) and India (developing country) and compares the results to predict the pattern of change.}, number={3}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Bennur, S. and Jin, B.}, year={2013}, pages={306–321} }
 @article{hwang_chung_jin_2013, title={Culture matters: The role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture}, volume={25}, DOI={10.1108/apjml-10-2012-0107}, abstractNote={
               Purpose
                – This study aims to examine unique cultural influences in the context of buyer-supplier relationships in a Confucian culture. The paper identifies whether and how long-term orientation (LO), an inherent value of Confucianism, is an antecedent of important factors of channel relationships, rather than a relationship outcome and whether and how market orientation mediates relations among LO and other relational factors. 
            }, number={5}, journal={Asia Pacific Journal of Marketing and Logistics}, publisher={Emerald}, author={Hwang, J. and Chung, J.-E. and Jin, B.}, year={2013}, pages={721–744} }
 @article{jin_kendagal_jung_2013, title={Evolution patterns of apparel brands in Asian countries: Propositions from an analysis of the apparel industry in Korea and India}, volume={31}, DOI={10.1177/0887302x12470023}, abstractNote={ Evolution of apparel brands constitutes an important role in the process of apparel industry development in a nation. However, brand evolution patterns are not included in most existing models of industry development, and very limited information is available in the literature on brand evolution patterns. As an earliest attempt, and based on an extensive literature review, the authors analyzed the emergence timing and order of three types of apparel brands (international brand, national brand, and private brand) and the socio-economic background that is related to the emergence in Korea and India. By juxtaposing the emergence of the three types of apparel brands with the textiles and apparel industry development stages in each country, five propositions are suggested with each describing when and how each type of apparel brand emerged. Academic and practical implications are provided based on the findings. }, number={1}, journal={Clothing and Textiles Research Journal}, publisher={SAGE Publications}, author={Jin, B. and Kendagal, P. and Jung, S.}, year={2013}, pages={48–63} }
 @article{jin_son_2013, title={Indian consumers: Are they the same across regions?}, volume={8}, DOI={10.1108/17468801311297255}, abstractNote={PurposeThe purposes of this study are to empirically test the differences among three major cities in India by their affluence level, selected factors related to consumer purchase behaviors, and to examine the regional differences in purchase behaviors.}, number={1}, journal={International Journal of Emerging Markets}, publisher={Emerald}, author={Jin, B. and Son, J.}, year={2013}, pages={7–23} }
 @article{bennur_jin_2012, title={A conceptual process of implementing quality apparel retail store attributes: An application of Kano’s model and the quality function deployment approach}, volume={2}, number={1}, journal={International Journal of Business, Humanities and Technology}, author={Bennur, S. and Jin, B.}, year={2012}, pages={174–183} }
 @article{jin_bennur_2012, title={Curriculum internationalization focusing on India: Pre- and post-assessment of student learning}, volume={23}, DOI={10.1080/08975930.2012.687994}, abstractNote={To enhance students' global understanding, this study introduces a series of curriculum internationalization efforts from module development to implementation through an infusion method. Taking a country-specific approach, two instructional modules focused on India were developed and infused into three existing courses at a U.S. university. To assess student improvement in global understanding, assessments were performed before and after class implementation utilizing both quantitative and qualitative methods. The results of the assessment showed clear improvement in student understanding after implementation. Overall, the participants assessed the developed modules and implementation quite favorably.}, number={1}, journal={Journal of Teaching in International Business}, publisher={Informa UK Limited}, author={Jin, B. and Bennur, S.}, year={2012}, pages={31–45} }
 @article{jin_gavin_kang_2012, title={Similarities and differences in forming purchase intention toward a U.S. apparel brand: A comparison of Chinese and Indian consumers}, volume={103}, DOI={10.1080/00405000.2012.660321}, abstractNote={This study attempts to identify in what aspects China and India are different and similar in forming consumer attitudes and purchase intentions toward US apparel brand goods. To this end, this study proposed a composite model incorporating the theory of planned behavior and a modified Fishbein model, and empirically compared the model with data collected in China and India. Structural equation modeling results yielded both similarities and differences in patterns of significance and the direction of effects for specific hypothesized paths. Differences were found in the paths of face saving → attitude, face saving → purchase intention (paths were positive and significant in the Chinese sample but non-significant in the Indian sample), group conformity → attitude and group conformity → purchase intention (paths were positive and significant in the Indian sample but non-significant in the Chinese sample). Similarities between two countries were found in the rest of the proposed paths. Based on the findings, discussions and implications were provided.}, number={10}, journal={Journal of Textile Institute}, publisher={Informa UK Limited}, author={Jin, B. and Gavin, M. and Kang, J.H.}, year={2012}, pages={1042–1054} }
 @article{jin_swinney_cao_muske_nam_kang_2011, title={Doing business with China: Curriculum internationalization through an infusion method}, volume={48}, DOI={10.1080/14703297.2011.564012}, abstractNote={The US apparel and textiles industry operates within an interdependent global system, necessitating workforces competent for day‐to‐day operations. The US workforce lacks preparedness in working globally; this study tests an infusion method of curriculum internationalisation to enhance students' global understanding. Four cognitive and experiential instructional modules focused on China were developed and infused into four existing courses at a US university. Pre‐ and post‐test assessment of students' understanding in each module revealed that the number of correct answers was increased nearly fifteen percent across modules after implementation. The developed modules and implementation were assessed very favourably by the participants.}, number={2}, journal={Innovations in Education and Teaching International}, publisher={Informa UK Limited}, author={Jin, B. and Swinney, J. and Cao, H. and Muske, G. and Nam, J. and Kang, J.H.}, year={2011}, pages={171–181} }
 @inbook{jin_chang_matthews_gupta_2011, place={Hershey, PA}, title={Fast fashion business model: What, why and how?}, DOI={10.4018/978-1-60960-756-2.ch011}, abstractNote={The greatest difficulty any apparel company encounters is managing demand uncertainty and controlling strategic consumer behaviors (consumers’ propensity to delay purchase intentionally until a sale occurs). Fast fashion retailers, however, have overcome these challenges by supplying the small quantities of latest fashion with agility, which has resulted in profitable revenue gains. This paper reviews what a fast fashion model is, why a fast fashion business model is becoming prominent in today’s apparel business, and how the supply chain is managed in a fast fashion business model. By examining the operation strategies of two successful fast fashion retailers (Zara and H&M), this study concludes with the elements of the fast fashion business model that can be effectively adopted by fashion retailers and future of fast fashion business model.}, booktitle={Fashion Supply Chain Management: Industry and Business Analysis}, publisher={IGI Global}, author={Jin, B. and Chang, H.J. and Matthews, D. and Gupta, M.}, editor={Choi, T.-M.Editor}, year={2011}, pages={193–211} }
 @article{chung_jin_2011, title={In-group preference as opportunism governance in a collectivist culture: Evidence from Korean retail buyer-supplier relationships}, volume={26}, DOI={10.1108/08858621111126983}, abstractNote={PurposeThe purpose of this paper is to examine whether preference toward in‐group members can serve as opportunism governance in channel relationships in a collectivist culture. This study proposes a model of opportunism incorporating in‐group preference and trust as antecedents of opportunism. Based on Transaction Cost Economics and Social Exchange Theory, transaction‐specific investment and relationship length are employed in the model as confounding variables of in‐group preference for opportunism and trust.}, number={4}, journal={Journal of Business and Industrial Marketing}, publisher={Emerald}, author={Chung, J.-E. and Jin, B.}, year={2011}, pages={237–249} }
 @article{kim_jin_park_2011, title={Motivations of market mavens participating in online communities}, volume={4}, DOI={10.1504/ijemr.2011.039897}, abstractNote={Online communities provide a virtual space for consumers to communicate and interact with an unlimited number of people allowing for faster rates of information sharing in unprecedented ways. Market mavens are word-of-mouth agents who are influential in providing general shopping and marketplace information. This study examines how market mavenism may influence consumer motivations to participate in online communities. In addition, this study examines how market mavenism in conjunction with online participation motivations directly influences participation in consumer-based online communities. Data were collected from a convenience sample using an electronic survey in South Korea. Items measuring market mavenism, participation motivation, participation frequency, and participation quality were used. Confirmatory factor analysis, correlation analysis, and regression analysis were used to study the research questions. Results indicate a positive relationship between market mavenism and online participation motivations leading to the conclusion that consumers with market mavenism tendencies are also highly motivated to participate online. Results also confirm that market mavenism positively affects the frequency and quality of participation in consumer-based online communities. These results provide better understanding of why consumers with higher market mavenism tendencies may participate in online communities.}, number={1}, journal={International Journal of Electronic Marketing and Retailing}, publisher={Inderscience Publishers}, author={Kim, H.-S. and Jin, B. and Park, J.Y.}, year={2011}, pages={62–79} }
 @article{jin_kang_2011, title={Purchase intentions of Chinese consumers toward a U.S. apparel brand: A test of composite behavioral intention model}, volume={28}, DOI={10.1108/07363761111127617}, abstractNote={PurposeThe purpose of this article is to assist US apparel firms to successfully market in China. It aims to accurately predict Chinese consumers' purchase intentions toward a US brand. For this purpose, it proposes a composite model incorporating two behavioral intention models, Lee's model and decomposed Ajzen's model, and empirically tests the composite model.}, number={3}, journal={Journal of Consumer Marketing}, publisher={Emerald}, author={Jin, B. and Kang, J.H.}, year={2011}, pages={187–199} }
 @article{chung_huang_jin_sternquist_2011, title={The impact of market orientation on Chinese retailers’ channel relationships}, volume={26}, DOI={10.1108/08858621111097175}, abstractNote={PurposeThis study seeks to examine the influence of market orientation on Chinese buyer‐supplier relations. A model is proposed depicting relationships among retailer market orientation, supplier market intelligence, supplier role performance, and retailer economic and social satisfaction.}, number={1}, journal={Journal of Business and Industrial Marketing}, publisher={Emerald}, author={Chung, J.-E. and Huang, Y. and Jin, B. and Sternquist, B.}, year={2011}, pages={14–25} }
 @article{cho_jin_cho_2010, title={An examination of regional differences in China by socio-cultural factors}, volume={52}, DOI={10.2501/s1470785310201508}, abstractNote={Forecasts predict that China will be the second largest economy in the world, after the United States, by 2035 (Engardio 2005). The significance of the Chinese market as both producer and consumer is already widely known. As the world’s most populous country – accounting for a quarter of the world’s population (1.3 billion) – and third largest country in terms of land area (Veeck et al . 2007), China’s retail market is attractive to many multinational companies. In addition, its joining of the World Trade Organization (WTO) in 2001 lifted the limitations on number of stores and joint-venture requirements for foreign retailers (Thomas & Nicolas 2004). As a result, a greater number of multinational retailers are now entering the Chinese retail market, turning it into a battlefield where multinational and local retailers vie for market share (Chaney & Gamble 2008).}, number={5}, journal={International Journal of Market Research}, publisher={SAGE Publications}, author={Cho, H.J. and Jin, B. and Cho, H.}, year={2010}, pages={611–631} }
 @article{jin_park_ryu_2010, title={Comparison of Chinese and Indian consumers’ evaluative criteria when selecting denim jeans: A conjoint analysis}, volume={14}, DOI={10.1108/13612021011025492}, abstractNote={PurposeUS apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully enter these promising markets, this study aims to compare evaluative attributes that Chinese and Indian consumers utilize when purchasing denim jeans.}, number={1}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Jin, B. and Park, J.Y. and Ryu, J.S.}, year={2010}, pages={180–194} }
 @article{jin_kang_2010, title={Face or subjective norm? Chinese college students’ purchase behaviors toward foreign brand jeans}, volume={28}, DOI={10.1177/0887302x09353083}, abstractNote={ To help U.S. apparel companies more successfully pursue market opportunities in China, this study aimed to systematically understand Chinese college students’ purchase behaviors toward foreign brand jeans. Considering Chinese value changes as a result of modernization and rapid economic growth, this study proposed a research model incorporating two extended Fishbein models, Lee’s modified Fishbein model and Ajzen’s theory of planned behavior. To test the research model, a total of 238 valid data sets were collected at two universities in Shanghai, China. Structural and measurement models were estimated using LISREL 8.80. Findings indicated that perceived behavioral control had the strongest direct influence on Chinese college students’ purchase intention of foreign brand jeans. Among social pressure factors, face-saving had a stronger impact on purchase intention than subjective norm did. Based on findings, theoretical and managerial implications were provided. }, number={3}, journal={Clothing & Textiles Research Journal}, publisher={SAGE Publications}, author={Jin, B. and Kang, J.H.}, year={2010}, pages={218–233} }
 @article{jin_park_kim_2010, title={Joint influence of online store attributes and offline operations on performance of multichannel Retailers}, volume={29}, DOI={10.1080/01449290701497202}, abstractNote={This study examines the synergistic interchange between online and offline operations. To this end, this study proposed a multichannel performance model integrating Herzberg's (Herzberg 1966: Work and the Nature of Man, World Publishing, Cleveland, OH) motivation-hygiene theory and Thorndike's (Thorndike 1920: J. Appl. Psychol., 4, 25 – 29) halo effect, and empirically tested it. The essence of the model was that e-satisfaction is formed by a varying influence of online (basic and marketing-related attributes) and offline (firm reputation, consumer offline channel use, and consumer offline satisfaction) factors, which then increases e-loyalty. Analyses on a sample of 203 multichannel consumers revealed that, in general, the hypothetical paths were significant except in two cases. In a multichannel's online operation, marketing-related online attributes (e.g. merchandising) exerted significant influence on e-satisfaction, but basic attributes (e.g. security) did not. In a multichannel's offline operation, firm reputation and consumer offline satisfaction contributed to increasing e-satisfaction. Both firm reputation and consumer offline channel use increased consumer offline satisfaction, which in turn increased online satisfaction. However, consumer offline loyalty did not transfer to online loyalty. Theoretical and managerial implications were suggested based on findings.}, number={1}, journal={Behaviour & Information Technology}, publisher={Informa UK Limited}, author={Jin, B. and Park, J.Y. and Kim, J.}, year={2010}, pages={85–96} }
 @article{kang_jin_2010, title={Korean college students’ purchase intention of foreign jeans brands: Applying an integrated behavioral intention model}, volume={34}, DOI={10.5850/jksct.2010.34.8.1341}, abstractNote={The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee`s modified BI model and Ajzen`s theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.}, number={8}, journal={Journal of the Korean Society of Clothing and Textiles}, publisher={The Korean Society of Clothing and Textiles}, author={Kang, J.H. and Jin, B.}, year={2010}, pages={1341–1351} }
 @article{jin_kim_2010, title={Multichannel versus pure e-tailers in Korea: Evaluation of online store attributes and their impacts on e-loyalty}, volume={20}, DOI={10.1080/09593961003701825}, abstractNote={This study compared customers of multichannel retailers with customers of pure e-tailers in their evaluations of online store attributes and the attributes' impacts on e-loyalty. Analyses on the data of 164 (47.7%) customers of multichannel retailers and 180 (52.3%) customers of pure e-tailers in Korea largely supported our hypotheses. In evaluation of six online store attributes, communication and promotion aspects were evaluated more highly for multichannel retailers than for pure e-tailers. E-loyalty was found to be higher for pure e-tailers than for multichannel retailers. In comparing the impact of online attributes on e-loyalty, this study found invariance by e-tailing structure. Specifically, the impacts of merchandize assortment/information and security/privacy on e-loyalty were significant for both customers of multichannel and pure e-tailers; however, the impacts were higher for multichannel customers for both attributes. Communication and website design impacted e-loyalty for multichannel customers, but not for pure e-tailer customers. Neither order fulfillment nor promotion aspects contributed to e-loyalty in customers of either type of e-tailer. The findings were interpreted by Korean business structure (multichannel and pure e-tailer), and managerial implications were suggested based on the findings.}, number={2}, journal={International Review of Retail, Distribution and Consumer Research}, publisher={Informa UK Limited}, author={Jin, B. and Kim, J.}, year={2010}, pages={217–236} }
 @article{jin_farr_2010, title={Supplier selection criteria and perceived benefits and challenges by characteristics of global sourcing apparel firms in the United States}, volume={39}, DOI={10.1111/j.1552-3934.2010.02043.x}, abstractNote={While nearly 90% of apparel consumed in the United States is sourced overseas, limited empirical research of this practice has been conducted. To provide an in‐depth understanding of U.S. apparel manufacturers’ global sourcing practices, this study examined the differences in selection criteria and benefits and challenges associated with global sourcing based on two firm characteristics (sourcing items and top management’s commitment to global sourcing). Analyses of data collected from U.S. apparel manufacturers revealed no significant differences in supplier selection criteria or in perceived benefits and challenges by sourcing items. However, a significant difference was found based on top management’s commitment to global sourcing. That is, firms with strong commitment from top management placed significantly more weight on sourcing country when selecting overseas partners, perceived more benefits of global sourcing, and perceived fewer challenges in risks associated with foreign trade than did firms with low commitment from top management. An implication for academia is that firms’ managerial characteristics should be taken into account in examining the effectiveness of global sourcing.}, number={1}, journal={Family and Consumer Sciences Research Journal}, publisher={Wiley}, author={Jin, B. and Farr, C.}, year={2010}, pages={31–44} }
 @article{kang_jin_gavin_2010, title={The positive emotion elicitation process of Chinese consumers toward a U.S. apparel brand: A cognitive appraisal perspective}, volume={34}, DOI={10.5850/jksct.2010.34.12.1992}, abstractNote={Emotion directly affects consumer buying behavior. This study examines Chinese consumers` emotion elicitation process toward a U.S. apparel brand in the Chinese market. Employing a cognitive appraisal theory, this study proposed and tested a conceptual model incorporating three factors of consumer global orientation as antecedents of consumer emotion and purchase intention as a consequence of emotion. Among the ten proposed hypotheses, eight were supported. Of the three antecedents of consumer emotion, exposure to global mass media and cultural openness positively increased Chinese consumers` appraisals of a U.S. apparel brand. Unlike these two antecedents, the effects of exposure to mass migration on consumer appraisals were found to be non significant. The relationships between appraisal dimensions and positive emotion were all supported. Finally, this study confirmed that positive emotions increased Chinese consumers` purchase intentions of a U.S. apparel brand. Theoretical and managerial implications were discussed based on the findings.}, number={12}, journal={Journal of the Korean Society of Clothing and Textiles}, publisher={The Korean Society of Clothing and Textiles}, author={Kang, J.H. and Jin, B. and Gavin, M.}, year={2010}, pages={1992–2005} }
 @article{jin_park_kim_2010, title={What makes online community members commit? A social exchange perspective}, volume={29}, DOI={10.1080/0144929x.2010.497563}, abstractNote={A growing number of firms are using online communities (OCs) as integral parts of their strategies because of the value an OC provides to a firm. This study maintains the commitment to an OC to be critical in developing a sustainable OC and examines how members' commitment to an OC develops in the context of OCs hosted by firms and freely available to anyone. Built on the social exchange theory, the proposed model posits that two aspects of OC attributes (Sociability and Usability) facilitate members' participation in an OC, as well as bring social and functional benefits to participants. In return for the benefits gained from OC participation, participants reciprocate with affective and calculative commitment to the OC. Data were collected via online survey from OC participants who were 18 years old or above and resided in South Korea. An analysis of 595 cases supported the proposed model. Results indicated that the members' perceived social benefits from active OC participation led to an affective commitment to the OC, while members' perceived functional benefits led to a calculative commitment to the OC. Theoretical and managerial implications were suggested based on the findings.}, number={6}, journal={Behaviour & Information Technology}, publisher={Informa UK Limited}, author={Jin, B. and Park, J.Y. and Kim, H.-S.}, year={2010}, pages={589–601} }
 @article{kim_jin_swinney_2009, title={The role of etail quality, e-satisfaction and e-trust in online loyalty development process}, volume={16}, DOI={10.1016/j.jretconser.2008.11.019}, abstractNote={The purpose of this study is to propose and test an integrative model of e-loyalty development process by conceptualizing that e-loyalty is influenced by e-satisfaction, e-trust and multi-dimensional aspects of etail quality. In order to capture the full picture of etail quality, we attempt to cover the complete purchase experience by focusing on four dimensions of etail quality that go beyond website functionality or system quality aspects: fulfillment/reliability, website design, security/privacy and responsiveness. From the 182 usable data obtained, hypotheses are tested using structural equation modeling. The results indicate that the e-loyalty development process is influenced by both e-satisfaction and e-trust. The relationship between e-trust and e-satisfaction is found to be significant as well. Components of etail quality have differing effects on e-satisfaction and e-trust. Evaluation of fulfillment/reliability influences e-satisfaction as well as e-trust. Website design positively influences e-satisfaction while security/privacy has a positive effect on e-trust. However, contrary to our expectation, responsiveness affects neither e-satisfaction nor e-trust. Managerial implications are provided following presentation of the findings.}, number={4}, journal={Journal of Retailing and Consumer Services}, publisher={Elsevier BV}, author={Kim, J. and Jin, B. and Swinney, J.}, year={2009}, pages={239–247} }
 @article{jin_park_kim_2008, title={Cross cultural examination of the relationships among reputation, e-satisfaction, e-trust and e-loyalty}, volume={25}, DOI={10.1108/02651330810877243}, abstractNote={PurposeThe purpose of this paper is to empirically compare the impact of firm reputation on consumers' evaluation of e‐tailers' market response outcomes (satisfaction, trust, and loyalty) in two cultures, the USA (individualism, low uncertainty avoidance, low context, and high‐trust society) and South Korea (collectivism, high uncertainty, high context, and low‐trust society).}, number={3}, journal={International Marketing Review}, publisher={Emerald}, author={Jin, B. and Park, J.Y. and Kim, J.}, year={2008}, pages={324–337} }
 @article{kim_park_jin_2008, title={Dimensions of online community attributes: examination of online communities hosted by companies}, volume={36}, DOI={10.1108/09590550810901008}, abstractNote={PurposeThe purpose of this paper is to develop online community attributes based on Preece's sociability and usability framework to assess how online community attributes hosted by retailers or national brand companies may generate positive outcomes for consumers. Also, this study seeks to examine the effects of attribute dimensions on consumer benefits to verify its predictability.}, number={10}, journal={International Journal of Retail & Distribution Management}, publisher={Emerald}, author={Kim, H.-S. and Park, J.Y. and Jin, B.}, year={2008}, pages={812–830} }
 @article{kang_jin_2007, title={Determinants of the born global firm growth in apparel industry:Korean Case}, volume={98}, DOI={10.1533/joti.2005.0283}, abstractNote={Abstract Internationalization process theory views internationalization as an incremental process that develops after a period of domestic maturation and growth. However, recent studies on born global firms prove the limitation of this theory. A born global is defined as “the firm that is heavily involved in exporting at inception or shortly after establishment” (Knight, G. A. and Cavusgil, S. T., 1996. The born global firms: A challenge to traditional internationalization theory, Adv. Int. Mark., 8, 11–26; Rennie, M. W., 1993. Global competitiveness: Born global, McKinsey Q., 4, 45–52). In developing countries, most apparel firms have the nature of born global, using labor-intensive operations. However, they often fail to maintain growth, and determinants of the growth remain largely unanswered. Among many potential factors, this study regards entrepreneur characteristics as more critical than others in explaining the growth. This study chose South Korea as its focus since this country underwent the initial born global stage in the 1970s. Using extensive literature reviews and interviews with field experts, this study suggests propositions that explain the influence of entrepreneur characteristics on born global firm international growth after inception.}, number={2}, journal={Journal of the Textile Institute}, publisher={Informa UK Limited}, author={Kang, J.H. and Jin, B.}, year={2007}, pages={137–145} }
 @article{jin_lee_kwon_2007, title={Dimensions of experiential value: Is it same across retail channels?}, volume={17}, DOI={10.1080/12297119.2007.9707273}, abstractNote={Abstract Purpose: While empirical importance of dimensionality of perceived value is widely accepted, our understanding of experiential value dimensions in other retail channels and other cultures has not been explicitly tested. This study attempted to determine if the dimensions of experiential value scale (EVS) by Mathwick, Malhotra, and Rigdon (2001) identified in US catalog and Internet contexts could be applied in other international markets (South Korea) and in other retail channels (department store versus Internet shopping mall). Methodology/Approach: Two data sets, one from 220 department store shoppers and the other from 359 Internet shopping mall shoppers, were analyzed. Findings: Confirmatory factor analysis confirmed four different EVS dimensions by retail channels. Overall, entertainment and intrinsic enjoyment values were found to be more important in department store while economic and efficiency value dimensions were interpreted critical in Internet shopping mall context. Visual appeal aspect constitutes distinct value dimension in two channels. Practical Implications: One separate dimension of time efficiency in Internet shopping mall suggests that more efficient web design and functions that can save time and promote convenience are needed to better accommodate their customers. Internet has heavily relied on traditional attributes, such as factual information, price comparability, and brand name reliance. However, this study suggests that Internet shopping mall retailer should offer visual diversion and stimulation just as brick and mortar shopping malls do. Originality Value of Paper: Although the research findings must be viewed as tentative because the results are from one country, they provide a rich basis for further understanding the dimensions of experiential value in other international markets and other retail channels. Category: Research Paper}, number={4}, journal={Journal of Korean Academy of Marketing Science}, publisher={Informa UK Limited}, author={Jin, B. and Lee, Y.-K. and Kwon, S.U.}, year={2007}, pages={223–245} }
 @inbook{jin_sternquist_2007, place={New York}, edition={2nd}, title={Retailing in South Korea}, booktitle={International Retailing}, publisher={Fairchild Publications}, author={Jin, B. and Sternquist, B.}, year={2007} }
 @article{chung_jin_sternquist_2007, title={The role of market orientation in channel relationships when channel power is imbalanced}, volume={17}, DOI={10.1080/09593960701189952}, abstractNote={Abstract How does market orientation influence channel relationships when power is imbalanced among channel partners? We used the Korean department store industry, where retailers are the strongest channel members, to explore channel relationships. Retailer market orientation and supplier market orientation, retailer economic dependence, and supplier use of coercive influence strategy are used to explain the outcome variable, economic satisfaction with the supplier. Results indicate that retailer market orientation positively influences supplier market orientation and alleviates supplier use of coercive influence strategies. Supplier market orientation increases retailer dependence on the supplier and retailer economic satisfaction with the supplier. Managerial implications and recommendations for future studies are included.}, number={2}, journal={International Review of Retail, Distribution and Consumer Research}, publisher={Informa UK Limited}, author={Chung, J.-E. and Jin, B. and Sternquist, B.}, year={2007}, pages={159–176} }
 @article{kim_jin_2006, title={Exploratory study of virtual communities of online apparel retailers}, volume={10}, DOI={10.1108/13612020610651114}, abstractNote={PurposeThis study aims to present a general overview of the characteristics of virtual communities hosted by apparel retailers.}, number={1}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Kim, H.-S. and Jin, B.}, year={2006}, pages={41–55} }
 @article{jin_2006, title={Performance implications of information technology implementation in an apparel supply chain}, volume={11}, DOI={10.1108/13598540610671752}, abstractNote={Purpose – Many firms operate in the belief that IT investments will increase their profit. However, can every firm benefit from IT investments? Will IT investments enhance all aspects of performance? This study seeks to empirically investigate the moderating effects of firm size on the relationship between the level of IT adoption and three performance levels, operational, financial, and strategic, in a context of apparel supply chain.Design/methodology/approach – Using Dillman's (2000) mail survey method, a mail survey was sent out to 1,500 US apparel manufacturing companies and 113 usable data were analyzed.Findings – The results indicated that firm size was a significant moderator variable for operational (lead time), but not strategic and financial performance. Specifically, large firms' operational performance increased after IT adoption.Practical implications – All IT investment cannot be assumed to be made with equal effectiveness. The same level of adoption or investment does not guarantee the sam...}, number={4}, journal={Supply Chain Management: An International Journal}, publisher={Emerald}, author={Jin, B.}, year={2006}, pages={309–316} }
 @article{kang_jin_2006, title={Sustainable development: Implication for apparel and textile supply chain management}, volume={30}, number={6}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Kang, J.H. and Jin, B.}, year={2006}, pages={829–839} }
 @article{jin_moon_2006, title={The diamond approach to the competitiveness of Korea’s apparel industry: Michael Porter and beyond}, volume={10}, DOI={10.1108/13612020610667504}, abstractNote={PurposeThe Korean textiles and apparel‐related industry has played a major role in the country's development; however, this sector's competitiveness is decreasing due mainly to labor costs. As with the country's economic development, the new sources of competitive factors need to be strategically developed and cultivated. The purpose of this study is to explore what constitutes a country's competitiveness in the global apparel market after losing its labor competitiveness and how a country effectively achieves it.}, number={2}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Jin, B. and Moon, H.-C.}, year={2006}, pages={195–208} }
 @inbook{jin_park_2006, place={Duluth, MN}, title={The moderating effect of online purchase experiences on the evaluation of online store attributes and the subsequent impact on market response outcomes}, volume={33}, booktitle={Advances in Consumer Research}, publisher={Association for Consumer Research}, author={Jin, B. and Park, J.Y.}, editor={Pechmann, C. and Price, L.Editors}, year={2006}, pages={203–211} }
 @article{yu_jin_2005, title={Enhancing international dimensions in apparel and merchandising curricula: A practitioner’s perspective}, volume={9}, DOI={10.1108/13612020510599376}, abstractNote={PurposeFor many years, the textile and apparel industry has been on the forefront of globalization. To prepare students in the global business environment, this study seeks input from the US business communities and provides suggestions for enhancing the international dimensions of the apparel and merchandising curriculum in the USA.}, number={2}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Yu, H. and Jin, B.}, year={2005}, pages={232–243} }
 @article{nam_branson_ashdown_cao_jin_peksoz_farr_2005, title={Fit analysis of liquid cooled vest prototypes using 3D body scanning technology}, volume={4}, number={3}, journal={Journal of Textile and Apparel, Technology and Management}, author={Nam, J. and Branson, D. and Ashdown, S. and Cao, H. and Jin, B. and Peksoz, S. and Farr, C.}, year={2005}, pages={1–13} }
 @article{jin_2005, title={Global sourcing vs. domestic sourcing: Implementation of technology, competitive advantage, and performance}, volume={96}, DOI={10.1533/joti.2003.0066}, abstractNote={Abstract While it is thought that global sourcing is critical to achieve competitive advantage, no substantial empirical data has been provided with respect to its role in increasing companies' performance and in sustaining competitive advantages. This industry-specific exploratory study is designed to fill these voids of previous studies and to provide a realistic picture of current global sourcing practices. This study particularly compared global sourcing versus domestic sourcing firms in terms of implementation of technology, perceptions of competitive advantage, and performance. The survey results, with 113 US apparel manufacturers responding, showed that companies with large sales volumes who produce fashion-oriented apparel products significantly source globally. Companies with small sales volumes and focusing basic items tend to source domestically. Global versus domestic sourcing firms were significantly different in implementation of some technologies, sources of competitive advantage, and operational performances. However, in terms of market performances, global versus domestic sourcing firms were not significantly different. Based on findings, theoretical and practical implications were suggested.}, number={5}, journal={Journal of the Textile Institute}, publisher={Informa UK Limited}, author={Jin, B.}, year={2005}, pages={277–286} }
 @article{jin_suh_2005, title={Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context}, volume={22}, DOI={10.1108/07363760510589226}, abstractNote={PurposeDespite proven strategic significance and wide acceptance of private label products (PB), our understanding of PB in international markets is limited. The purposes of this study are to propose a model that integrates four consumer characteristic variables (price consciousness, value consciousness, perceived price variation, and consumer innovativeness) toward PB attitude and purchase intention, and to test the model in two product categories, grocery and home appliances, in a South Korean discount store context.}, number={2}, journal={Journal of Consumer Marketing}, publisher={Emerald}, author={Jin, B. and Suh, Y.G.}, year={2005}, pages={62–71} }
 @article{jin_2004, title={Achieving an optimal global versus domestic sourcing balance under demand uncertainty}, volume={24}, DOI={10.1108/01443570410569056}, abstractNote={As manufacturers face demand uncertainty and new retailing practices, such as filling frequent, small replenishment orders, agility has become an important competitive tool. By sourcing globally, manufacturing firms can reduce production costs, but may not be agile enough to meet retailers' needs on a timely basis. To minimize the cost/agility trade‐off, many firms are combining global and domestic sourcing. However, factors to be considered for mixed strategies have not been suggested. Based on Bucklin's concepts of postponement and speculation, this study tried to find the ideal point, “I”, at which the optimal amount of global and domestic sourcing can be formulated considering the total cost and delivery time simultaneously. In mixing domestic and global sourcing to reach the optimum profit, this study provided four conditions under which the larger portion of domestic sourcing can be formulated: greater level of demand uncertainly, information and manufacturing technology, local subcontractor clusters, and long‐term relationship with a subcontractor.}, number={12}, journal={International Journal of Operations and Production Management}, publisher={Emerald}, author={Jin, B.}, year={2004}, pages={1292–1305} }
 @article{jin_2004, title={Apparel industries in East Asian newly industrialized countries: competitive advantage, challenges, and implications}, volume={8}, DOI={10.1108/13612020410537915}, abstractNote={The East Asian newly industrialized countries (from now on, Asian NIC) of Hong Kong, South Korea, and Taiwan have experienced decreasing export competitiveness due to rise of labor costs. While cheap labor has been the main source of competitiveness of Asian NIC, it cannot be a viable factor for Asian NIC any more. As the industry sector develops, its competitive advantage factors should be changed accordingly. This study is a preliminary attempt to illustrate how apparel industries in Asian NIC can obtain competitive advantage in the global economy and to suggest their future direction and challenges. By synthesizing industry‐specific and Asian NIC‐specific advantages, this study presents three critical factors for Asian NIC: global brand, global sourcing, and agility. Future directions and challenges for the industries are suggested.}, number={2}, journal={Journal of Fashion Marketing and Management}, publisher={Emerald}, author={Jin, B.}, year={2004}, pages={230–244} }
 @article{jin_hong_2004, title={Consumer susceptibility to salesperson's influence in Korean department stores}, volume={17}, DOI={10.1300/j046v17n01_03}, abstractNote={Abstract In this era of relationship marketing, the salesperson plays an important role in the formation of long-term relationships with customers. Numerous marketing activities, including commercial advertisement, induce customers to the store. In a non self-service store, however, the salesperson has the most influence over the customer purchase decision-making behavior. Consumers differ in their susceptibility to salesperson influence. The Consumer Susceptibility for Salesperson Influence (CSSI) study (Goff, Bellenger, and Stojack, 1994) examined the role of the salesperson in automobile purchase decisions in the United States. At present, salesperson's influence and factors related to this influence for other cultures and other products is less understood. This study examined the behavior of 204 Korean female department store shoppers and identified three dimensions of CSSI: Recommendational, Informational/Risk Relieving, and Relational. This study found that the salesperson attributes and income level of consumers had significant influences on CSSI, and these influences were different in relation to the CSSI dimensions. Managerial and cultural implications are suggested based on findings.}, number={1}, journal={Journal of International Consumer Marketing}, publisher={Informa UK Limited}, author={Jin, B. and Hong, B.-S.}, year={2004}, pages={33–53} }
 @article{muske_jin_yu_2004, title={Engaging rural retailers in visual merchandising}, volume={96}, number={3}, journal={Journal of Family and Consumer Science}, author={Muske, G. and Jin, B. and Yu, H.}, year={2004}, pages={53–56} }
 @article{jin_sternquist_2004, title={Shopping is truly a joy - cross cultural considerations of hedonic shopping values and price cues}, volume={24}, DOI={10.1080/0264206042000299158}, abstractNote={Some groups of consumers derive great pleasure from shopping; we refer to this as hedonic shopping value. This study contributes to the current literature by establishing construct equivalence in a cross-culture study and testing the relationship of positive and negative price cues with hedonic shopping value. We investigated this concept using confirmatory factor analysis to test equivalence between the two cultures on six dimensions of price and hedonism. Results indicate that the two-group path equality provided acceptable results (chi-square = 203.92 with 217 df, p = 0.73; GFI = 0.94). This indicated that the six dimensions of the price construct and hedonic shopping values are the same for the two countries. Therefore, we proceeded to test the hypotheses. As expected, neither of the two positive dimensions of price was significantly related to hedonic shopping value. Two of the four negative price cues, price mavenism and value consciousness, were positively related to hedonic shopping value.}, number={6}, journal={Service Industries Journal}, publisher={Informa UK Limited}, author={Jin, B. and Sternquist, B.}, year={2004}, pages={1–18} }
 @article{sternquist_byun_jin_2004, title={The dimensionality of price perceptions: a cross-cultural comparison of Asian consumers}, volume={14}, DOI={10.1080/0959396032000154310}, abstractNote={Recent research has found that rather than being a uni-dimensional construct, price has a variety of underlying dimensions; these underlying factors can be categorized as positive and negative. Some consumers interpret price as an indicator of product quality or prestige. Higher price is thus associated with higher likelihood of purchase. Other consumers may view price negatively, and seek to reduce the price they pay with different shopping strategies. Although much work homogenizes the consumer patterns of different Asian countries, limited research has focused on the similarities and differences in shopping habits and perceptions of price across Asian cultures. The focus of this study is to better understand price perceptions among Korean and Chinese consumers; the goal of this study is to contribute to the body of knowledge available to international marketers and to market scholars and strategists. In this manuscript, we first explore six price-related constructs before describing the study approach and addressing research findings. The results of this study indicate that both Korean and Chinese consumers perceive price as multidimensional, but in the case of Chinese participants, all price perceptions are negative.}, number={1}, journal={International Review of Retail, Distribution and Consumer Research}, publisher={Informa UK Limited}, author={Sternquist, B. and Byun, S.-E. and Jin, B.}, year={2004}, pages={83–100} }
 @article{jin_kim_2003, title={A typology of Korean discount shoppers: shopping motives, store attributes, and outcomes}, volume={14}, DOI={10.1108/09564230310489240}, abstractNote={The internationalization of retailing is increasing throughout the global service markets. Among many retail formats, the discount store is one of the fastest growing formats actively engaging internationalization. In managing retail firms in other cultures, understanding of local customers’ perceptions toward the retail formats is especially important. Shopping motives may be a function of retail format, cultural, economic and social environment. Prior studies on shopping motives, however, have focused on Western cultures and on a shopping mall format. This study provides an exploratory examination of Korean discount shoppers’ shopping motives and their shopping typologies based on their shopping motives. A total of 624 questionnaires were administered to married female discount shoppers in Korea using the intercept survey method, and 467 completed questionnaires were available for data analysis. Factor analysis identified three shopping motives for patronizing discount stores: socialization, diversion and utilitarian. Four groups were identified using cluster analysis and labeled as leisurely‐motivated shoppers (n =152, 34.1 percent), socially‐motivated shoppers (n=49, 11.0 percent), utilitarian shoppers (n=132, 29.6 percent) and shopping‐apathetic shoppers (n=113, 25.3 percent). The four groups significantly differ in their appraisals of patronized store in some of store attributes, repatronage intention, and money spent in a shopping trip. Typologies of each cluster, discount retailing environments and managerial implications are discussed based on findings.}, number={4}, journal={International Journal of Service Industry Management}, publisher={Emerald}, author={Jin, B. and Kim, J.O.}, year={2003}, pages={396–419} }
 @article{nam_jin_2003, title={E-tailing in U.S. apparel industry}, volume={3}, journal={Korean Distribution Business Review}, author={Nam, J. and Jin, B.}, year={2003}, pages={3–23} }
 @article{jin_sternquist_koh_2003, title={Price as hedonic shopping}, volume={31}, DOI={10.1177/1077727x03031004003}, abstractNote={Consumers react differently to price. The purpose of this study was to determine if price acts as a multidimensional cue for Korean students and to determine how this cue is related to hedonic shopping value. Some consumers view high price as a cue to their economic status; others seek out bargains and like to share this information with friends. Two product classes, clothing and durable goods, were used in this study. Price mavenism, a negative price cue, was significantly related to hedonic shopping value for both categories of goods. Value consciousness was also positively related to hedonic shopping for both groups. In the case of clothing, prestige sensitivity was positively related to sale proneness but was negatively related to hedonism. For durables, value consciousness had a positive relationship with hedonism, whereas sale proneness and price consciousness were negatively associated with hedonism.}, number={4}, journal={Family and Consumer Sciences Research Journal}, publisher={Wiley}, author={Jin, B. and Sternquist, B. and Koh, A.}, year={2003}, pages={378–402} }
 @article{jin_sternquist_2003, title={The influence of retail environment on price perception: An exploratory study of U.S. and Korean students}, volume={20}, DOI={10.1108/02651330310505231}, abstractNote={Consumers use a variety of information cues to select products; price, however, is the most important. It is possible that the market environment can influence how price is viewed by consumers. The purpose of this study is to: establish validity and reliability for multidimensional aspects of the price construct; to explore how US and Korean students are different or similar in their perception of price cues; and to use countries’ retail environments to explore the differences. Findings of this study show that US subjects have higher levels of prestige sensitivity, price mavenism and value consciousness, than did Korean students. However, Koreans exhibited higher levels of sale proneness and price consciousness. Theoretical and managerial implications were suggested based on these findings.}, number={6}, journal={International Marketing Review}, publisher={Emerald}, author={Jin, B. and Sternquist, B.}, year={2003}, pages={643–660} }
 @article{lee_youk_choi_lee_jin_2002, title={Exploratory analysis on the global sourcing and implications for competitiveness Korean apparel firms}, volume={26}, number={6}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Lee, Y.-S. and Youk, S.-H. and Choi, W.-K. and Lee, S.-K. and Jin, B.}, year={2002}, pages={751–762} }
 @book{suh_hong_jin_2002, place={Seoul}, title={Fashion Business}, publisher={Hyung-Sul Publication}, author={Suh, S. and Hong, B.S. and Jin, B.}, year={2002} }
 @article{kim_jin_2002, title={Validating the retail service quality scale for U.S. and Korean customers of discount stores}, volume={16}, DOI={10.1108/08876040210427218}, abstractNote={This exploratory study was designed to determine whether the retail service quality scale could be validated in a discount retail setting in the USA and Korea. Two convenience samples of US and Korean college students provided the data for the study. A multisample analysis supported that the same three dimensions of service quality existed in both samples, but the measurement model was not equivalent. Confirmatory factor analyses suggested that consumers in both cultures did not make a distinction between the personal attention and the problem solving dimensions. In addition, the policy dimension was not observed in either sample. Examination of the means of the dimensions indicated differences between the USA and Korea in the way consumers perceived the service quality of discount stores.}, number={2/3}, journal={Journal of Services Marketing}, publisher={Emerald}, author={Kim, S. and Jin, B.}, year={2002}, pages={223–237} }
 @article{kim_jin_y j_2002, title={Vietnam: Is it attractive market for Korean textiles and apparel Industries? Recent investments, Future Directions, and Implications}, volume={26}, number={7}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Kim, H.-S. and Jin, B. and Y J, Park}, year={2002}, pages={958–969} }
 @article{jin_kim_2001, title={An evaluation of the retail service quality scale for U.S. and Korean customers of discount stores}, volume={28}, journal={Advances in Consumer Research}, author={Jin, B. and Kim, S.}, year={2001}, pages={169–176} }
 @article{youn_jin_lee_koh_2001, title={Analysis of Internet shopping-mall images though benefit segmentation and perceptual mapping}, volume={39}, number={10}, journal={Journal of Korean Home Economics Association}, author={Youn, S. and Jin, B. and Lee, S. and Koh, A.}, year={2001}, pages={55–67} }
 @article{jin_kim_2001, title={Discount store retailing in Korea: Shopping excitement, shopping motives, and store attributes}, volume={15}, DOI={10.1300/j042v15n02_05}, abstractNote={Abstract This study examined the effects of consumers' internal shopping motives and external store attributes on excitement that shoppers may experience at discount stores in Korean markets and the mediating impact of excitement on selected behavior outcomes. Among three types of shopping motives (socialization, utilitarian and diversion), diversion significantly affected the level of excitement that shoppers experienced at the discount store. Store attributes of facility-related convenience and a neat, spacious atmosphere had an impact on shoppers' excitement at the discount stores. Excitement positively affected shoppers' satisfaction and repatronage intentions in discount store retailing in Korea. The empirical study results have major implications for multinational retailers as well as for future research in the area of international retailing.}, number={2}, journal={Journal of Global Marketing}, publisher={Informa UK Limited}, author={Jin, B. and Kim, J.O.}, year={2001}, pages={81–107} }
 @article{kim_jin_2001, title={Korean consumers’ patronage of discount stores: consumer profiles of domestic versus multinational discount stores}, volume={18}, DOI={10.1108/07363760110393092}, abstractNote={As the competition in domestic markets increases, multinational retailers are expanding globally. Multinational discounters such as Wal‐Mart and Carrefour have been vying against Korean discounters for market share with the full liberalization of the distribution sector in 1997. This study examined various aspects of discount store retailing (store attributes, shopping costs) and consumers’ shopping motives, values, and retail outcomes (e.g. shopping excitement, satisfaction and repatronage intention), to understand Korean consumers’ discount store patronage. Significant differences were found in store image perceptions and shoppers’ internal orientations between multinational discount store patrons vs Korean discount store patrons. Theoretical and managerial implications are discussed.}, number={3}, journal={Journal of Consumer Marketing}, publisher={Emerald}, author={Kim, J.O. and Jin, B.}, year={2001}, pages={236–255} }
 @article{kim_jin_2001, title={The mediating role of excitement in customer satisfaction and repatronage intention of discount store shoppers in Korea}, volume={8}, number={2}, journal={Journal of Shopping Center Research}, author={Kim, J.O. and Jin, B.}, year={2001}, pages={117–138} }
 @article{jin_hong_2000, title={Consumers’ perception toward retail salespeople attributes: Scale development, validation, and some related variables}, volume={5}, number={1}, journal={Korean Journal of Distribution Research}, author={Jin, B. and Hong, B.S.}, year={2000}, pages={65–81} }
 @article{koh_jin_shim_2000, title={Influencing factors of Korean female adolescent’s clothing behaviors}, volume={24}, number={4}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Koh, A. and Jin, B. and Shim, J.}, year={2000}, pages={475–486} }
 @article{jin_koh_1999, title={Differences between South Korean male and female consumers in clothing brand loyalty formation process: Model testing}, volume={17}, DOI={10.1177/0887302x9901700302}, abstractNote={ Although considerable research on brand loyalty has been conducted, few attempts have been made to integrate the results of previous studies. This study focuses on causal relationships among brand loyalty-related variables, such as consumer knowledge, product involvement, perceived risk, information search, and consumer satisfaction, in an effort to integrate results of previous studies. The purpose of this study was to propose a model of clothing brand loyalty formation considering the five brand loyalty-related variables simultaneously, and to examine gender differences in the process of clothing brand loyalty formation. Participants were 505 Korean consumers with college or graduate degrees; all were white-collar workers in their twenties and thirties living in Seoul, Korea. Data were collected using self-administered questionnaires, and a proposed model was tested by LISREL. The results indicated that consumer knowledge, product involvement, and perceived risk indirectly influence brand loyalty through the mediating variables of information search and consumer satisfaction. Information search and consumer satisfaction directly influence brand loyalty. The major gender difference was that the most influential variable in information search was perceived risk for men, whereas product involvement was the most influential variable for women. }, number={3}, journal={Clothing & Textiles Research Journal}, publisher={SAGE Publications}, author={Jin, B. and Koh, A.}, year={1999}, pages={117–127} }
 @article{jin_koh_1999, title={The effects of consumers’ clothing price perceptions on Hedonic shopping values}, volume={10}, number={3}, journal={Korean Journal of Consumer Studies}, author={Jin, B. and Koh, A.}, year={1999}, pages={67–84} }
 @article{jin_1998, title={Consumers’ perception of clothing price (Part I). Testing validity of dimensions of clothing price}, volume={22}, number={5}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Jin, B.}, year={1998}, pages={628–638} }
 @article{jin_1998, title={Consumers’ perception of clothing price (Part II). The effects of product involvement and consumer knowledge on the perceptions of each dimensions of clothing price}, volume={22}, number={3}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Jin, B.}, year={1998}, pages={417–427} }
 @inbook{jin_koh_1998, place={Ames, IA}, title={Dimensions of clothing brand loyalty among South Korean consumers}, booktitle={International Apparel Consumer Behavior}, publisher={Iowa State University}, author={Jin, B. and Koh, A.}, editor={Miller, N.J. and Littrell, M.A.Editors}, year={1998}, pages={79–89} }
 @article{sternquist_jin_1998, title={South Korean retail industry: Government's role in retail liberalization}, volume={26}, DOI={10.1108/09590559810237881}, abstractNote={The Korean government has played an important role in the development of the domestic retailing industry. Korean manufacturers were nurtured until they were able to compete with manufacturers throughout the world. Korean retailers are now caught in the domestic market between the powerful Korean manufacturers and foreign retail competitors who have themselves learned to be competitive by going head to head with world‐class retailers. Manufacturers, rather than retailers, have dominated the Korean distribution industry. Korean retailing is characterized by large department stores owned by the chaebols, and small, inefficient family‐centered operations. In contrast to the department store’s decline in sales, the growth of discount stores is the strongest trend in Korean retailing. The government has chosen the manufacturing sector for aggressive development. The result has been a world competitive, export intensive manufacturing sector and a weak, inefficient retail sector. We use state as strategist in retailing (SSR) model to explain how dimensions and stages of government involvement affect retailing.}, number={9}, journal={International Journal of Retail and Distribution Management}, publisher={Emerald}, author={Sternquist, B. and Jin, B.}, year={1998}, pages={345–353} }
 @article{jin_koh_1996, title={A model of clothing brand loyalty formation}, volume={20}, number={3}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Jin, B. and Koh, A.}, year={1996}, pages={502–511} }
 @article{lee_jin_1996, title={A review of research on clothing comfort by wearer trials}, volume={14}, journal={Journal of Hyejeon College}, author={Lee, J. and Jin, B.}, year={1996}, pages={791–818} }
 @article{jin_koh_1996, title={An investigation to the influencing variables of clothing brand loyalty}, volume={10}, journal={Yonsei Journal of Human Ecology}, author={Jin, B. and Koh, A.}, year={1996}, pages={13–23} }
 @article{lee_jin_1996, title={Perceptual differences in brand images of national medium-low priced casual clothing according to consumer purchase characteristics}, volume={34}, number={3}, journal={Journal of Korean Home Economics Association}, author={Lee, J. and Jin, B.}, year={1996}, pages={47–57} }
 @article{jin_koh_1995, title={A study on the characteristics of patronage consumer related to types of outlet stores}, volume={33}, number={1}, journal={Journal of Korean Home Economics Association}, author={Jin, B. and Koh, A.}, year={1995}, pages={61–69} }
 @article{koh_jin_1995, title={A study on the shopping orientations, importance of store attributes,and use of information sources for outlet store patronage consumers}, volume={19}, number={1}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Koh, A. and Jin, B.}, year={1995}, pages={104–114} }
 @article{lee_jin_1995, title={Brand images of national medium-low priced casual clothing through perceptual mapping}, volume={19}, number={6}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Lee, J. and Jin, B.}, year={1995}, pages={1040–1050} }
 @article{lee_jin_1995, title={Impact of clothing on heat exchange between human body and environment}, volume={13}, journal={Journal of Hyejeon College}, author={Lee, J. and Jin, B.}, year={1995}, pages={347–373} }
 @article{lee_jin_1994, title={Clothing as a social status symbol}, volume={12}, journal={Journal of Hyejeon College}, author={Lee, J. and Jin, B.}, year={1994}, pages={363–386} }
 @article{kim_yoo_jin_hong_1993, title={Effect of fabric characteristics on drapability of flare skirts}, volume={7}, journal={Yonsei Journal of Human Ecology}, author={Kim, H.K. and Yoo, H.S. and Jin, B. and Hong, H.}, year={1993}, pages={3–12} }
 @article{jin_kahng_1992, title={A study on the determinant variables of brand loyalty related to clothing items}, volume={16}, number={2}, journal={Journal of the Korean Society of Clothing and Textiles}, author={Jin, B. and Kahng, H.}, year={1992}, pages={211–225} }