2018 journal article

Price and perceived product quality: a comparison of denim jeans in three price categories

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 22(3), 369–386.

By: B. Farashahi n, E. Easter* & K. Annett-Hitchcock n

author keywords: Prices; Quality; Denim; Specifications; Jeans
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018

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