2018 article

Price and perceived product quality: a comparison of denim jeans in three price categories

Farashahi, B. G., Easter, E., & Annett-Hitchcock, K. (2018, May 10). Journal of Fashion Marketing and Management, Vol. 22, pp. 369–386.

By: B. Farashahi n, E. Easter* & K. Annett-Hitchcock n

author keywords: Prices; Quality; Denim; Specifications; Jeans
topics (OpenAlex): Color perception and design; Fashion and Cultural Textiles; Consumer Behavior in Brand Consumption and Identification
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018

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