@article{pasalar_hallowell_2019, title={A grassroots research approach for branding urban districts}, volume={13}, ISSN={["1938-7806"]}, DOI={10.1108/ARCH-03-2019-0047}, abstractNote={
Purpose
To produce effective urban district branding strategies, the factors impacting its unique characteristics and identity must be examined first. The purpose of this paper is to present a bottom-up participatory process for uncovering the identity of an urban district to ensure that its community goals and future branding are consistent and genuine.


Design/methodology/approach
This paper examines a recently completed grassroots effort that was used to uncover key physical, economic and cultural resources of the Southwest Raleigh district. Interdisciplinary methods, including surveys, interviews, mapping and economic analysis, were used to reveal how residents and businesses perceived the district’s identity.


Findings
The study revealed strong connections between a growing economy and factors related to liveability and identity, such as walkability, proximity, connectivity and availability of amenities. It provided a framework for communities to understand the forces of change that may influence the urban identity and potential branding strategies that would align with growing creative district goals.


Practical implications
Analyzing and evaluating the factors involved in the district’s identity, including diversified economies, demographics and urban qualities, is essential to the creation of an authentic brand that aligns with community perceptions.


Social implications
A research strategy is necessary to uncover the identity of a growing city. This requires a thorough assessment of its unique, localized characteristics, including the perceptions of its residents and businesses.


Originality/value
This paper and its outcomes can inform future in-depth investigations using similar comprehensive and bottom-up approaches for uncovering perceptions and urban identity in support of growing creative economies.
}, number={2}, journal={ARCHNET-IJAR INTERNATIONAL JOURNAL OF ARCHITECTURAL RESEARCH}, author={Pasalar, Celen and Hallowell, George Dewey}, year={2019}, pages={331–348} }
 @article{peery_pasalar_2018, title={Designing the Learning Experiences in Serious Games: The Overt and the SubtleThe Virtual Clinic Learning Environment}, volume={5}, ISSN={["2227-9709"]}, DOI={10.3390/informatics5030030}, abstractNote={Serious Games are becoming more common in the educational setting and must pass muster with both students and instructors for their learning experience and knowledge building. The Virtual Clinic Learning Environment has recently been developed and implemented at East Carolina University using a design framework based on Bloom’s variables, and in the process of refining those design questions, identifies the methods of how serious games provide an overt and subtle learning experience. The overt learning experience is based in the design questions defined and the subtle experience was derived by examining the idea of sense of place as it relates to the virtual environment. By considering these two streams of learning, designers can avoid pitfalls and build on these design elements of a virtual learning environment.}, number={3}, journal={INFORMATICS-BASEL}, author={Peery, Joshua G. and Pasalar, Celen}, year={2018}, month={Sep} }