David H Henard

The dynamics of innovation contest experience: An integrated framework from the customer's perspective

JOURNAL OF BUSINESS RESEARCH, 117, 29–43.

Toward a better understanding of crowdfunding, openness and the consequences for innovation

RESEARCH POLICY, 46(4), 784–798.

All You Need is Love? Communication Insights From Pop Music's Number-One Hits

JOURNAL OF ADVERTISING RESEARCH, 54(2), 178–191.

When not to accentuate the positive: Re-examining valence effects in attribute framing

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 124(2), 95–109.

Resource Dedication and New Product Performance: A Resource-Based View

JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 29(2), 193–204.

Brand personality appeal: conceptualization and empirical validation

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 39(3), 392–406.

Reputation for Product Innovation: Its Impact on Consumers*

JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 27(3), 321–335.

Making knowledge workers more creative

RESEARCH-TECHNOLOGY MANAGEMENT, 51(2), 40–46.

R&D knowledge is power

RESEARCH-TECHNOLOGY MANAGEMENT, 49(3), 41–47.

The effect of sales promotion on post-promotion brand preference: A meta-analysis

JOURNAL OF RETAILING, 82(3), 203–213.

The complementary roles of applied and basic research: A knowledge-based perspective

JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 22(6), 503–514.

Customer satisfaction: A meta-analysis of the empirical evidence

Journal of the Academy of Marketing Science, 29(1), 16–35.

Why some new products are morel, successful than others

JOURNAL OF MARKETING RESEARCH, 38(3), 362–375.

Item response theory

In L. G. Grimm & P. R. Yarnold (Eds.), Reading and understanding more multivariate statistics (pp. 67–97). Washinton, DC: American Psychological Association.