David Henard

2017 journal article

Toward a better understanding of crowdfunding, openness and the consequences for innovation

Research Policy, 46(4), 784–798.

By: M. Stanko & D. Henard

Source: NC State University Libraries
Added: August 6, 2018

2014 journal article

All you need is love? Communication insights from pop music's number-one hits

Journal of Advertising Research, 54(2), 178–191.

By: D. Henard & C. Rossetti

Source: NC State University Libraries
Added: August 6, 2018

2014 journal article

When not to accentuate the positive: Re-examining valence effects in attribute framing

Organizational Behavior and Human Decision Processes, 124(2), 95–109.

By: T. Freling, L. Vincent & D. Henard

Source: NC State University Libraries
Added: August 6, 2018

2012 journal article

Resource dedication and new product performance: A resource-based view

Journal of Product Innovation Management, 29(2), 193–204.

By: D. Henard & M. McFadyen

Source: NC State University Libraries
Added: August 6, 2018

2011 journal article

Brand personality appeal: Conceptualization and empirical validation

Journal of the Academy of Marketing Science, 39(3), 392–406.

By: T. Freling, J. Crosno & D. Henard

Source: NC State University Libraries
Added: August 6, 2018

2010 journal article

Reputation for product innovation: Its impact on consumers

Journal of Product Innovation Management, 27(3), 321–335.

By: D. Henard & P. Dacin

Source: NC State University Libraries
Added: August 6, 2018

2008 journal article

Making knowledge workers more creative

Research Technology Management, 51(2), 40–46.

By: D. Henard & M. McFadyen

Source: NC State University Libraries
Added: August 6, 2018

2006 journal article

R&D knowledge is power

Research Technology Management, 49(3), 41–47.

By: D. Henard & M. McFadyen

Source: NC State University Libraries
Added: August 6, 2018

2006 journal article

The effect of sales promotion on post-promotion brand preference: A meta-analysis

Journal of Retailing, 82(3), 203–213.

By: D. Delvecchio, D. Henard & T. Freling

Source: NC State University Libraries
Added: August 6, 2018

2005 journal article

The complementary roles of applied and basic research: A knowledge-based perspective

Journal of Product Innovation Management, 22(6), 503–514.

By: D. Henard & M. McFadyen

Source: NC State University Libraries
Added: August 6, 2018

2001 journal article

Customer satisfaction: A meta-analysis of the empirical evidence

Journal of the Academy of Marketing Science, 29(1), 16–35.

By: D. Szymanski & D. Henard

Source: NC State University Libraries
Added: August 6, 2018

2001 journal article

Why some new products are more, successful than others

Journal of Marketing Research, 38(3), 362–375.

By: D. Henard & D. Szymanski

Source: NC State University Libraries
Added: August 6, 2018

2000 chapter

Item response theory

In Reading and understanding more multivariate statistics (pp. 67–97). Washinton, DC: American Psychological Association.

By: D. Henard

Source: NC State University Libraries
Added: August 6, 2018