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2020 journal article
The dynamics of innovation contest experience: An integrated framework from the customer's perspective
JOURNAL OF BUSINESS RESEARCH, 117, 29–43.
2017 journal article
Toward a better understanding of crowdfunding, openness and the consequences for innovation
RESEARCH POLICY, 46(4), 784–798.
2014 journal article
All You Need is Love? Communication Insights From Pop Music's Number-One Hits
JOURNAL OF ADVERTISING RESEARCH, 54(2), 178–191.
2014 journal article
When not to accentuate the positive: Re-examining valence effects in attribute framing
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 124(2), 95–109.
2012 journal article
Resource Dedication and New Product Performance: A Resource-Based View
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 29(2), 193–204.
2010 journal article
Brand personality appeal: conceptualization and empirical validation
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 39(3), 392–406.
2010 journal article
Reputation for Product Innovation: Its Impact on Consumers*
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 27(3), 321–335.
2008 journal article
Making knowledge workers more creative
RESEARCH-TECHNOLOGY MANAGEMENT, 51(2), 40–46.
2006 journal article
R&D knowledge is power
RESEARCH-TECHNOLOGY MANAGEMENT, 49(3), 41–47.
2006 journal article
The effect of sales promotion on post-promotion brand preference: A meta-analysis
JOURNAL OF RETAILING, 82(3), 203–213.
2005 journal article
The complementary roles of applied and basic research: A knowledge-based perspective
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 22(6), 503–514.
2001 journal article
Customer satisfaction: A meta-analysis of the empirical evidence
Journal of the Academy of Marketing Science, 29(1), 16–35.
2001 journal article
Why some new products are morel, successful than others
JOURNAL OF MARKETING RESEARCH, 38(3), 362–375.
2000 chapter
Item response theory
In L. G. Grimm & P. R. Yarnold (Eds.), Reading and understanding more multivariate statistics (pp. 67–97). Washinton, DC: American Psychological Association.
Ed(s): . L. G. Grimm & P. Yarnold
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