The dynamics of innovation contest experience: An integrated framework from the customer's perspective - Salgado, Stephane; Hemonnet-Goujot, Aurelie; Henard, David H.; Barnier, Virginie (JOURNAL OF BUSINESS RESEARCH, 2020)
Keywords: Customer participation; Innovation contest experience; Flow; Self-determination; Perceived challenge; Reputation

Toward a better understanding of crowdfunding, openness and the consequences for innovation - Stanko, Michael A.; Henard, David H. (RESEARCH POLICY, 2017)
Keywords: Crowdfunding; Open innovation; Open search; Innovation; Entrepreneurship

All You Need is Love? Communication Insights From Pop Music's Number-One Hits - Henard, David H.; Rossetti, Christian L. (JOURNAL OF ADVERTISING RESEARCH, 2014)

When not to accentuate the positive: Re-examining valence effects in attribute framing - Freling, Traci H.; Vincent, Leslie H.; Henard, David H. (ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2014)
Keywords: Message framing; Framing effects; Construal level theory; Meta-analysis

Resource Dedication and New Product Performance: A Resource-Based View - Henard, David H.; McFadyen, M. Ann (JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2012)

Brand personality appeal: conceptualization and empirical validation - Freling, Traci H.; Crosno, Jody L.; Henard, David H. (JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2011)
Keywords: Brand personality; Scale development; Brand management; Brand extension; Purchase intentions

Reputation for Product Innovation: Its Impact on Consumers* - Henard, David H.; Dacin, Peter A. (JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2010)

Making knowledge workers more creative - Henard, David H.; McFadyen, M. Ann (RESEARCH-TECHNOLOGY MANAGEMENT, 2008)
Keywords: knowledge management; knowledge workers; absorptive capacity

R&D knowledge is power - Henard, David H.; McFadyen, M. Ann (RESEARCH-TECHNOLOGY MANAGEMENT, 2006)
Keywords: knowledge management; R&D; product development; absorptive capacity; competitive advantage

The effect of sales promotion on post-promotion brand preference: A meta-analysis - DelVecchio, Devon; Henard, David H.; Freling, Traci H. (JOURNAL OF RETAILING, 2006)
Keywords: sales promotion; post-promotion brand preference; meta-analysis

The complementary roles of applied and basic research: A knowledge-based perspective - Henard, DH; McFadyen, MA (JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2005)

Customer satisfaction: A meta-analysis of the empirical evidence - Szymanski, D. M.; Henard, D. H. (Journal of the Academy of Marketing Science, 2001)

Why some new products are morel, successful than others - Henard, DH; Szymanski, DM (JOURNAL OF MARKETING RESEARCH, 2001)

Item response theory - Henard, D. H. (Reading and understanding more multivariate statistics, 2000)