David Henard

Salgado, S., Hemonnet-Goujot, A., Henard, D. H., & Barnier, V. (2020). The dynamics of innovation contest experience: An integrated framework from the customer's perspective. JOURNAL OF BUSINESS RESEARCH, 117, 29–43. https://doi.org/10.1016/j.jbusres.2020.05.041

Stanko, M. A., & Henard, D. H. (2017). Toward a better understanding of crowdfunding, openness and the consequences for innovation. RESEARCH POLICY, 46(4), 784–798. https://doi.org/10.1016/j.respol.2017.02.003

Henard, D. H., & Rossetti, C. L. (2014). All You Need is Love? Communication Insights From Pop Music's Number-One Hits. JOURNAL OF ADVERTISING RESEARCH, 54(2), 178–191. https://doi.org/10.2501/jar-54-2-178-191

Freling, T. H., Vincent, L. H., & Henard, D. H. (2014). When not to accentuate the positive: Re-examining valence effects in attribute framing. ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 124(2), 95–109. https://doi.org/10.1016/j.obhdp.2013.12.007

Henard, D. H., & McFadyen, M. A. (2012). Resource Dedication and New Product Performance: A Resource-Based View. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 29(2), 193–204. https://doi.org/10.1111/j.1540-5885.2011.00889.x

Freling, T. H., Crosno, J. L., & Henard, D. H. (2011). Brand personality appeal: conceptualization and empirical validation. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 39(3), 392–406. https://doi.org/10.1007/s11747-010-0208-3

Henard, D. H., & Dacin, P. A. (2010). Reputation for Product Innovation: Its Impact on Consumers*. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 27(3), 321–335. https://doi.org/10.1111/j.1540-5885.2010.00719.x

Henard, D. H., & McFadyen, M. A. (2008). Making knowledge workers more creative. RESEARCH-TECHNOLOGY MANAGEMENT, 51(2), 40–46. https://doi.org/10.1080/08956308.2008.11657494

Henard, D. H., & McFadyen, M. A. (2006). R&D knowledge is power. RESEARCH-TECHNOLOGY MANAGEMENT, 49(3), 41–47. https://doi.org/10.1080/08956308.2006.11657377

DelVecchio, D., Henard, D. H., & Freling, T. H. (2006). The effect of sales promotion on post-promotion brand preference: A meta-analysis. JOURNAL OF RETAILING, 82(3), 203–213. https://doi.org/10.1016/j.jretai.2005.10.001

Henard, D. H., & McFadyen, M. A. (2005). The complementary roles of applied and basic research: A knowledge-based perspective. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 22(6), 503–514. https://doi.org/10.1111/j.1540-5885.2005.00146.x

Szymanski, D. M., & Henard, D. H. (2001). Customer satisfaction: A meta-analysis of the empirical evidence. Journal of the Academy of Marketing Science, 29(1), 16–35. https://doi.org/10.1177/009207030102900102

Henard, D. H., & Szymanski, D. M. (2001). Why some new products are morel, successful than others. JOURNAL OF MARKETING RESEARCH, 38(3), 362–375. https://doi.org/10.1509/jmkr.38.3.362.18861

Henard, D. H. (2000). Item response theory. In L. G. Grimm & P. R. Yarnold (Eds.), Reading and understanding more multivariate statistics (pp. 67–97). Washinton, DC: American Psychological Association.