2022 journal article
Virtual reality as a promotion tool for small independent stores
JOURNAL OF RETAILING AND CONSUMER SERVICES, 64.
2021 journal article
Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
FASHION AND TEXTILES, 8(1).
2021 journal article
Do fur coats symbolize status or stigma? Examining the effect of perceived stigma on female consumers' purchase intentions toward fur coats
FASHION AND TEXTILES, 8(1).
2021 journal article
The power of 4th industrial revolution in the fashion industry: what, why, and how has the industry changed?
FASHION AND TEXTILES, 8(1).
2020 journal article
Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model
Business Horizons, 63(3), 301–311.
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