@article{overgoor_chica_rand_weishampel_2019, title={Letting the Computers Take Over: Using AI to Solve Marketing Problems}, ISBN={2162-8564}, DOI={10.1177/0008125619859318}, journal={CALIFORNIA MANAGEMENT REVIEW}, author={Overgoor, Gijs and Chica, Manuel and Rand, William and Weishampel, Anthony}, year={2019} }