Heekyeong Jo

Wilson College of Textiles

Works (3)

Updated: December 19th, 2025 07:15

2025 article

How Consumer Values Drive Purchase Towards Plant-Based Leather Products: Attitudes as a Key Mediator in the Value-Attitude-Behavior Framework

Jo, H., & Kim, G. (2025, December 16).

By: H. Jo n & G. Kim*

topics (OpenAlex): Environmental Sustainability in Business; Food Waste Reduction and Sustainability; Consumer Behavior in Brand Consumption and Identification
Source: NC State University Libraries
Added: December 18, 2025

2025 article

Leveraging Co-Branding for Corporate Social Responsibility: The Role of the Halo Effect and Authenticity in For-Profit Partnerships

Kim, G., & Jo, H. (2025, December 16).

By: G. Kim* & H. Jo n

topics (OpenAlex): Corporate Identity and Reputation; Corporate Social Responsibility Reporting; Consumer Behavior in Brand Consumption and Identification
Source: NC State University Libraries
Added: December 18, 2025

2024 article

Effective video storytelling for small fashion businesses: the mediating role of brand trust

Kim, G., Jin, B. E., & Jo, H. (2024, November 27). Journal of Fashion Marketing and Management, Vol. 11.

By: G. Kim*, B. Jin n  & H. Jo n

author keywords: Brand trust; Small fashion businesses; Video storytelling
topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Media, Gender, and Advertising; Digital Marketing and Social Media; Creativity in Education and Neuroscience
Sources: Web Of Science, ORCID, NC State University Libraries
Added: November 27, 2024

Citation Index includes data from a number of different sources. If you have questions about the sources of data in the Citation Index or need a set of data which is free to re-distribute, please contact us.

Certain data included herein are derived from the Web of Science© and InCites© (2026) of Clarivate Analytics. All rights reserved. You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.