Heekyeong Jo

Wilson College of Textiles

2024 article

Effective video storytelling for small fashion businesses: the mediating role of brand trust

Kim, G., Jin, B. E., & Jo, H. (2024, November 29). JOURNAL OF FASHION MARKETING AND MANAGEMENT, Vol. 11.

By: G. Kim, B. Jin & H. Jo

author keywords: Brand trust; Small fashion businesses; Video storytelling
Sources: Web Of Science, ORCID, NC State University Libraries
Added: November 27, 2024

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