@article{kim_jin_jo_2024, title={Effective video storytelling for small fashion businesses: the mediating role of brand trust}, volume={11}, ISSN={["1758-7433"]}, url={https://doi.org/10.1108/JFMM-08-2023-0203}, DOI={10.1108/JFMM-08-2023-0203}, journal={JOURNAL OF FASHION MARKETING AND MANAGEMENT}, author={Kim, Gwia and Jin, Byoungho Ellie and Jo, Heekyeong}, year={2024}, month={Nov} }