Works (18)
Updated: April 4th, 2024 14:41
2018 journal article
Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling
JOURNAL OF INTERACTIVE MARKETING, 41, 28–43.
author keywords: Pricing; Online retailing; Best seller; Cross-selling; Loss leader
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2015 chapter
Customer Experience Mapping: The Springboard to Innovative Solutions
In Design Thinking (pp. 41–58).
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
2015 chapter
Enacting Change in Strategic Marketing Decisions: The Role of Regulatory Focus in Teams
In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 37–37).
UN Sustainable Development Goal Categories
16. Peace, Justice and Strong Institutions
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: September 4, 2020
2015 journal article
The interplay of innovation, brand, and marketing mix variables in line extensions
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 43(5), 558–573.
author keywords: Line extensions; Innovation; New product adoption; Innovative products; Marketing mix variables
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2013 journal article
Demand-side inertia factors and their benefits for innovativeness
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 41(6), 649–668.
author keywords: Customer-based inertia; Innovativeness; Entry order; New product development
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(Web of Science)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2013 journal article
The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 30(2), 228–244.
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(Web of Science; OpenAlex)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2011 journal article
New product team decision making: Regulatory focus effects on number, type, and timing decisions
Journal of Product Innovation Management, 28(5), 623–640.
Source: NC State University Libraries
Added: August 6, 2018
2010 journal article
The Effects of Market Network Heterogeneity on Innovation Diffusion: An Agent-Based Modeling Approach
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 27(5), 741–760.
TL;DR:
The present study's findings are based on simulation results that show important effects of network structure on the diffusion process, and it is suggested that discovery of significant prime communicator nodes in a network allows innovation development practices to be better calibrated to realistically multiple market segments.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(Web of Science; OpenAlex)
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2009 journal article
The Effect of Interactional Fairness on the Performance of Cross-Functional Product Development Teams: A Multilevel Mediated Model
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 26(2), 173–187.
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2008 journal article
Segmented switchers and retailer pricing strategies
JOURNAL OF MARKETING, 72(3), 124–142.
author keywords: Internet retailing; pricing strategy; game theory; retailer loyalty; switcher segments
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2006 journal article
The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
Marketing Science, 25(4), 301–321.
author keywords: satisfaction; social influence; organizational buying decisions; group cohesiveness; escalation
semanticscholar.org (repository)
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
2004 report
Analogies and Imaginary Consumers: A Case Study of New Product Development
(Marketing Science Institute Working Paper No. 04-122).
Source: NC State University Libraries
Added: December 24, 2020
2002 journal article
Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety
Management Science, 48(9), 1175–1195.
author keywords: pioneering; order of entry
TL;DR:
A game-theoretic model is proposed that includes a pioneer advantage due to preemption in markets with heterogeneous tastes and a potential pioneer disadvantage due to technology vintage effects, where later entrants utilizing improved technology can have lower costs and higher quality.
(via Semantic Scholar)
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
2001 journal article
Household preference revisions and decision making: The role of disconfirmation
International Journal of Research in Marketing, 18(4), 319–339.
author keywords: family decision malting; group behavior; disconfirmation
UN Sustainable Development Goal Categories
16. Peace, Justice and Strong Institutions
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
1997 journal article
Information Acceleration: Validation and Lessons from the Field
Journal of Marketing Research, 34(1), 143–153.
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
1991 journal article
Static Aeroelastic Control Using Strain Actuated Adaptive Structures
Journal of Intelligent Material Systems and Structures, 2(3), 386–410.
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
1990 journal article
Static aeroelastic tailoring for oblique wing lateral trim
Journal of Aircraft, 27(6), 558–563.
TL;DR:
Results indicate that asymmetric composite tailoring reduces the aileron deflection needed for roll equilibrium of the oblique wing, resulting in performance benefits when compared to an untailored wing.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
7. Affordable and Clean Energy
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
1989 journal article
Supersonic flutter of aeroelastically tailored oblique wings
Journal of Aircraft, 26(1), 75–83.
UN Sustainable Development Goal Categories
7. Affordable and Clean Energy
(OpenAlex)
Sources: Crossref, NC State University Libraries
Added: January 5, 2020
Employment
Updated: October 2nd, 2019 16:10
2008 - present
NC State University Raleigh, North Carolina, US
Professor of Marketing and Innovation
Business Management
Education
Updated: October 2nd, 2019 16:12
MIT Sloan School of Management Cambridge, Massachusetts, US
Ph.D.
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