2018 journal article
Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling
JOURNAL OF INTERACTIVE MARKETING, 41, 28–43.
Enacting Change in Strategic Marketing Decisions: The Role of Regulatory Focus in Teams
In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 37–37).
2015 journal article
The interplay of innovation, brand, and marketing mix variables in line extensions
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 43(5), 558–573.
2013 journal article
Demand-side inertia factors and their benefits for innovativeness
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 41(6), 649–668.
2011 journal article
New product team decision making: Regulatory focus effects on number, type, and timing decisions
Journal of Product Innovation Management, 28(5), 623–640.
2009 journal article
The Effect of Interactional Fairness on the Performance of Cross-Functional Product Development Teams: A Multilevel Mediated Model
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 26(2), 173–187.
2008 journal article
Segmented switchers and retailer pricing strategies
JOURNAL OF MARKETING, 72(3), 124–142.
2006 journal article
The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
Marketing Science, 25(4), 301–321.
Analogies and Imaginary Consumers: A Case Study of New Product Development
(Marketing Science Institute Working Paper No. 04-122).
2002 journal article
Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety
Management Science, 48(9), 1175–1195.
2001 journal article
Household preference revisions and decision making: The role of disconfirmation
International Journal of Research in Marketing, 18(4), 319–339.
Updated: October 2nd, 2019 16:10
2008 - present
Updated: October 2nd, 2019 16:12