Enacting Change in Strategic Marketing Decisions: The Role of Regulatory Focus in Teams
In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 37–37).
2011 journal article
New product team decision making: Regulatory focus effects on number, type, and timing decisions
Journal of Product Innovation Management, 28(5), 623–640.
2009 journal article
The effect of interactional fairness on the performance of cross-functional product development teams: A multilevel mediated model
Journal of Product Innovation Management, 26(2), 173–187.
Analogies and Imaginary Consumers: A Case Study of New Product Development
(Marketing Science Institute Working Paper No. 04-122).
2008 - present