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Works (18)
2025 article
Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity
Jeong, Y.-Y., Youn, N., Im, S., Staub, A., & Stanko, M. A. (2025, January 9). JOURNAL OF MARKETING THEORY AND PRACTICE.
2023 article
Digital manufacturing and innovation
Stanko, M. A., & Rindfleisch, A. (2023, July). JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 40, pp. 407–432.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2022 article
Brand-generated social media content and its differential impact on loyalty program members
Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.
2022 article
The Impact of Technological Turbulence on SMEs Business Model Innovation Performance: The Contingent Role of Entry Order
Molina-Castillo, F.-J., Stanko, M. A. A., Islam, N., & De Reuver, M. (2022, November 17). IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2021 journal article
Disentangling the collective motivations for user innovation in a 3D printing community
TECHNOVATION, 111.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2020 journal article
Building an understanding of how winning products emerge when open and proprietary products coexist: Evidence from the RepRap community
CREATIVITY AND INNOVATION MANAGEMENT, 29(3), 398–412.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2017 journal article
Toward a better understanding of crowdfunding, openness and the consequences for innovation
RESEARCH POLICY, 46(4), 784–798.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2017 article
Under the Wide Umbrella of Open Innovation
Stanko, M. A., Fisher, G. J., & Bogers, M. (2017, July). JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 34, pp. 543–558.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2016 journal article
How crowdfunding influences innovation
MIT Sloan Management Review, 57(3), 15–17.
2016 journal article
Toward a Theory of Remixing in Online Innovation Communities
INFORMATION SYSTEMS RESEARCH, 27(4), 773–791.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2014 journal article
It Won't Fit! For Innovative Products, Sometimes That's for the Best
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 32(1), 122–137.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2013 journal article
Demand-side inertia factors and their benefits for innovativeness
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 41(6), 649–668.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2013 journal article
Industry growth and the knowledge spillover regime: Does outsourcing harm innovativeness but help profit?
JOURNAL OF BUSINESS RESEARCH, 66(10), 2007–2016.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2013 journal article
Projective customer competence: Projecting future customer needs that drive innovation performance
INDUSTRIAL MARKETING MANAGEMENT, 42(8), 1255–1265.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2012 journal article
Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 30(2), 380–398.
2012 journal article
Speed to Market for Innovative Products: Blessing or Curse?
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 29(5), 751–765.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2010 journal article
Controversy in innovation outsourcing research: review, synthesis and future directions
R & D MANAGEMENT, 41(1), 8–20.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2006 journal article
Building commitment in buyer–seller relationships: A tie strength perspective
Industrial Marketing Management, 36(8), 1094–1103.