Nancy Cassill

Saricam, C., Polat, S., Cassill, N. L., & Kalaoglu, F. (2014). Strategy development and assessment via scenarios for the Turkish apparel industry. Fibres & Textiles in Eastern Europe, 22(6), 20–26.

Saricam, C., Kalaoglu, F., Polat, S., & Cassill, N. L. (2013). Application of Godet's scenario methodology to the Turkish apparel industry. Fibres & Textiles in Eastern Europe, 21(2), 7–12.

Allen, R., Parrish, E., Cassill, N. L., & Oxenham, W. (2012). Assessing the validity of a niche strategy model in predicting the potential and success of niche markets and products. JOURNAL OF THE TEXTILE INSTITUTE, 103(8), 900–911. https://doi.org/10.1080/00405000.2011.627156

Berdine M., P. E., Cassill N. L., O. W., & R., J. M. (2008). Analysis of supply chain strategies used by the United States textile and apparel industries. Research Journal of Textile & Apparel, 12(3), 1–17. https://doi.org/10.1108/rjta-12-03-2008-b001

Allen, R. M., Parrish, E., Cassill, N. L., Oxenham, W., & Jones, M. R. (2008). Competitive analysis of niche product supply chains. Research Journal of Textile & Apparel, 12(3), 18–29. https://doi.org/10.1108/rjta-12-03-2008-b002

Divita, L., Ludwig, D., & Cassill, N. (2007). An examination of the economic and social benefits from us textile industry strategic partnerships. Journal of Textile and Apparel Technology and Management, 5(3).

Tangboonritruthai S., C. N. L., & W., O. (2007). Global dynamics impacting yarn production and consumption. Journal of Textile and Apparel Technology and Management, 5(4), 1–26.

Allen R., P. E. D., Cassill N.L., O. W., & M.R., J. (2007). Niche marketing strategy in the textile and apparel industry: an investigation into development factors. 239–256.

Yilmaz, N., Cassill, L., & Powell, N. (2007). Turkish towel's place in the global market. Journal of Textile and Apparel Technology and Management, 5(4).

Fratto, G., Jones, M., & Cassill, N. (2006). An investigation of competitive pricing among apparel retailers and brands. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 10(4), 387-+. https://doi.org/10.1108/13612020610701938

Lee, H. J., & Cassill, N. (2006). Analysis of world nonwoven market. Journal of Textile and Apparel Technology and Management, 5, 1.

Powell, N. B., & Cassill, N. L. (2006). New textile product development: Processes, practices, and products. JOURNAL OF THE TEXTILE INSTITUTE, 97(2), 155–166. https://doi.org/10.1533/joti.2005.0154

Parrish, E. D., Cassill, N. L., & Oxenham, W. (2006). Niche market strategy for a mature marketplace. MARKETING INTELLIGENCE & PLANNING, 24(7), 694–707. https://doi.org/10.1108/02634500610711860

Parrish, E., Cassill, N., & Oxenham, W. (2006). Niche market strategy in the textile and apparel industry. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 10(4), 420-+. https://doi.org/10.1108/13612020610701956

Parrish, E., Cassill, N., Oxenham, W., & Jones, M. (2006). The use of a niche market strategy by U.S. textile and apparel firms. Journal of the Textile Institute, 97(2), 77–85.

Divita, L., Cassill, N., & Ludwig, D. (2006). Value and fairness in US textile industry partnerships. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 10(4), 447-+. https://doi.org/10.1108/13612020610701974

Bruer, S. M., Cassill, N. L., & Jones, M. R. (2005). Branding to compete: Applications to textiles and apparel. Journal of Textile and Apparel Technology and Management, 4(3).

Fratto, G., Jones, M. R., & Cassill, N. L. (2005). Competitive pricing strategies. Journal of Fashion Marketing and Management, 9.

Parrish E.D., C. N. L., & W., O. (2005). Examination of the factors surrounding the implementation of niche market strategy. A new era: National Textile Center Forum, March 20-22, 2005: Textile Institute, 84th Annual World Conference, March 22-25, 2005, Back-to-Back Meetings in Raleigh, North Carolina, USA, 1–14. [Manchester, England]: The Textile Institute.

Parrish E. D., C. N. L., Oxenham W., & Jones M. R. (2005). The use of niche market strategy by US textile and apparel firms. Journal of the Textile Institute, 96(2), 77–85. https://doi.org/10.1533/joti.2004.0027

Hinks, D., Noor, K., Shamey, R., Cardenas, L., Jasper, W., Cassill, N., & Aspland, J. R. (2005). Towards global color control in the textile supply chain: The role of lighting in color perception. American Association of Textile Chemists and Colorists, International Conference & Exhibition (AATCC-ICE) 2005, 14–23. American Association of Textile Chemists and Colorists.

A comparative study on new retailing outlets in the Shanghai apparel market. (2004). Journal of Fashion Marketing and Management, 8(2), 166–175. https://doi.org/10.1108/13612020410537861

Hodge, G. L., Cassill, N., & Gupta, D. (2004). Disruption in the textile supply chain. 83rd Textile Institute World Conference, Shanghai China, May 2004. Manchester, UK: Textile Institute.

Hodge, G., & Cassill, N. (2004). Doing business in China. Journal of Textile and Apparel Technology and Management, 4(2).

Cassill, N., Parrish, E., Oxenham, W., & Jones, M. (2004). Modeling of niche market behavior of US textile and apparel firms. Journal of Textile and Apparel Technology and Management, 4(2).

Parrish, E. D., Cassill, N. L., & Oxenham, W. (2004). Opportunities in the international textile and apparel marketplace for niche markets. Journal of Fashion Marketing and Management, 8(1), 41–57. https://doi.org/10.1108/13612020410518682

Kincade, D. H., & Vass, D. (2002). Implementation of technology and relationships to supply chain performance: Apparel manufacturers' perspectives. International Review of Retail, Distribution and Consumer Research, 16(3), 301–327.

Dattilo, P., King, M., & Leung, J. C. (2002). Medical textiles application of an absorbable barbed bi-directional surgical suture. Journal of Textile and Apparel Technology and Management, 2(2).

Dattilo, P. P., King, M. W., Cassill, N. L., & Leung, J. C. (2002). Medical textiles: Application of an absorbable barbed bi-directional surgical suture. Journal of Textile and Apparel Technology and Management, 2(2), 1–5.

Jagannathan, B., Jones, M. R., & Cassill, N. L. (2002). Modeling the establishment of an e-journal in textiles and apparel. Journal of Textile and Apparel Technology and Management, 2(2).

Jones, M. R., Cassill, N. L., & Jagannathan, B. (2002). Modeling the establishment of an electronic journal in textiles and apparel. IFFTI International Conference 2002: fashion and textiles: the new frontiers: design, technology and business: 7-9 November 2002, Hong Kong. [Hong Kong: Institute of Textiles and Clothing, the Hong Kong Polytechnic University].

Cassill, N., Jagannathan, B., & Jones, M. (2002). Modeling the establishments of an electronic journal in textiles and apparel. Journal of Textile and Apparel Technology and Management, 2(3).

Divita, L. (2002). Strategic partnership in the domestic textile complex: Exploring the suppliers' perspective. Clothing and Textiles Research Journal, 20(3), 156–166.

Cassill, N., & McRee, A. (2002). Sub-Saharan Africa: potential production source for textiles and apparel? Journal of Textile and Apparel Technology and Management, 2(3).

Isley, A., Cassill, A., & Cassill, N. (2002). Tax treatment of U.S. companies participating in the maquiladora industry: Recent developments involving international agreement on transfer pricing and other issues. International Business & Economics Research Journal, 2(11), 15–26.

Moore, M., & Herr, D. (2001). Marketing fashion color for product line extension in the department shore channel. Journal of Textile and Apparel Technology and Management, 1(2).

Foust, S., Cassill, N., Herr, D., & Williamson, N. (1999). Adoption of the Casual Workplace by United States Fortune 500 companies. JOURNAL OF THE TEXTILE INSTITUTE, 90(2), 147–162. https://doi.org/10.1080/00405009908690635

Foust, S., Cassill, N., & Herr, D. (1999). Diffusion of innovation: The casual workplace phenomenon. Journal of Fashion Marketing and Management, 3(4), 311–323. https://doi.org/10.1108/eb022568

Thomas, J., & Herr, D. (1999). Factors influencing maintained markup of retail national and private apparel brands. Clothing and Textiles Research Journal, 17(1), 47–57.

Cassill, N. (1998). Do customer returns enhance product and shopping experience satisfaction? International Review of Retail, Distribution and Consumer Research, 8(1), 1–13. https://doi.org/10.1080/095939698342841

Cassill, N., Woodard, G., & Herr, D. (1998). The relation of management group structure for psychological climate and work. Journal of Fashion Marketing and Management, 2(4), 304–317. https://doi.org/10.1108/eb022536

Cassill, N., Thomas, J. B., & Bailey, E. (1997). Consumers' definition of apparel value: An investigation of department store shoppers. Journal of Fashion Marketing and Management, 1. https://doi.org/10.1108/eb022508

May-Plumlee, T., & Cassill, N. (1997). Selection and purchase of intimate apparel. ITAA proceedings: proceedings of the Annual Meeting of the International Textile & Apparel Association, Inc., November 12-15, 1997, Knoxville, Tennessee, 99. Monument, CO: International Textile & Apparel Association.

Cassill, N., & Widdows, R. (1996). Customer retention and the loyal consumer. Customer Relationship Management: The Journal of the Society of Consumer Affairs Professionals in Business, 1(4), 30–31.

Williamson, N., Cassill, N., Hergeth, H., Horstmann, S., & M., M. (1995). Musical chairs in the apparel manufacturing/apparel retailer dyadic relationship in Germany and the USA. National and international aspects of textile and apparel markets. Mu?nster : FATM.

Cassill, N., Williamson, N., McEnally, M., & Thomas, J. (1994). Department store cross-shoppers. Journal of Applied Business Research, 4(10), 88–96.

Cassill, N., Woodard, G., & Herr, D. (1994). The relationship between psychological climate and work motivation in a retail setting. International Review of Retail, Distribution and Consumer Research, 1(3), 65–78.

Huddleston, P. (1993). Apparel selection criteria as predictors of brand orientation. Clothing and Textiles Research Journal, 1(12), 51–56.

Williamson, N., McEnally, M., & Thomas, J. (1993). Intratype competition among department stores. International Review of Retail, Distribution and Consumer Research, 3, 65–78.

Kincade, D. (1993). Investigation of company demographics as an influence on adoption of Quick Response by North Carolina apparel manufacturers. Clothing and Textiles Research Journal, 11, 23–30.

KINCADE, D. H., CASSILL, N., & WILLIAMSON, N. (1993). THE QUICK RESPONSE MANAGEMENT-SYSTEM - STRUCTURE AND COMPONENTS FOR THE APPAREL INDUSTRY. JOURNAL OF THE TEXTILE INSTITUTE, 84(2), 147–155. https://doi.org/10.1080/00405009308631257

Thomas, J. B., & Foresythe, S. (1991). Underlying dimensions of apparel involvement in consumers' purchase decisions. Clothing and Textiles Research Journal, 9, 1–4.

Cassill, N. (1990). Employment orientation of women as a market segmentation variable for apparel. Clothing and Textiles Research Journal, 9, 59–64. https://doi.org/10.1177/0887302x9000900108

Huddleston, P. (1990). Female consumer brand orientation:  The influence of quality and demographics. Home Economics Research Journal, 18, 255–267.

Stone, L. (1989). Retail buyers' salability judgments:  A comparison of merchandise categories. Clothing and Textiles Research Journal, 8, 56–61.

Cassill, N., & Drake, M. F. (1987). Apparel selection criteria related to female consumers' lifestyle. Clothing and Textiles Research Journal, 6, 20–28. https://doi.org/10.1177/0887302x8700600104

Cassill, N., & Drake, M. F. (1987). Employment orientation's influence on lifestyle and evaluative criteria of apparel. Home Economics Research Journal, 16, 23–35. https://doi.org/10.1177/1077727x8701600103

Cassill, N., & Leonas, K. (1984). Preparing textiles and clothing for the future. Clothing and Textiles Research Journal, 2, 19–21. https://doi.org/10.1177/0887302x8400200205