2015 journal article

Consumer resistance to innovation-a behavioral reasoning perspective

Journal of the Academy of Marketing Science, 43(4), 528–544.

By: M. Claudy, R. Garcia & A. O'Driscoll

Source: NC State University Libraries
Added: August 6, 2018

2014 journal article

Improving penetration forecasts using social interactions data

Management Science, 60(12), 3049–3066.

By: O. Toubia, J. Goldenberg & R. Garcia

Source: NC State University Libraries
Added: August 6, 2018