2021 journal article
PURSUING B CORP CERTIFICATION: EXPLORING FIRMS' ENTREPRENEURIAL ORIENTATION AND PROSOCIAL MOTIVATION
ACADEMY OF MANAGEMENT DISCOVERIES, 7(2), 294–316.
2015 journal article
Consumer resistance to innovation-a behavioral reasoning perspective
Journal of the Academy of Marketing Science, 43(4), 528–544.
2014 journal article
Improving penetration forecasts using social interactions data
Management Science, 60(12), 3049–3066.
