2021 journal article

PURSUING B CORP CERTIFICATION: EXPLORING FIRMS' ENTREPRENEURIAL ORIENTATION AND PROSOCIAL MOTIVATION

ACADEMY OF MANAGEMENT DISCOVERIES, 7(2), 294–316.

UN Sustainable Development Goal Categories
1. No Poverty (Web of Science)
8. Decent Work and Economic Growth (OpenAlex)
Sources: Web Of Science, ORCID
Added: January 3, 2022

2015 journal article

Consumer resistance to innovation-a behavioral reasoning perspective

Journal of the Academy of Marketing Science, 43(4), 528–544.

By: M. Claudy, R. Garcia & A. O'Driscoll

Source: NC State University Libraries
Added: August 6, 2018

2014 journal article

Improving penetration forecasts using social interactions data

Management Science, 60(12), 3049–3066.

By: O. Toubia, J. Goldenberg & R. Garcia

Source: NC State University Libraries
Added: August 6, 2018

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