2024 article
Fueling innovation management research: Future directions and five forward-looking paths
Spanjol, J., Noble, C. H., Baer, M., Bogers, M. L. A. M., Bohlmann, J., Bouncken, R. B., … Wetzels, M. (2024, September). JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 41, pp. 893–948.
2020 journal article
PURSUING B CORP CERTIFICATION: EXPLORING FIRMS' ENTREPRENEURIAL ORIENTATION AND PROSOCIAL MOTIVATION
ACADEMY OF MANAGEMENT DISCOVERIES, 7(2), 294–316.
2015 journal article
Consumer resistance to innovation-a behavioral reasoning perspective
Journal of the Academy of Marketing Science, 43(4), 528–544.
2014 journal article
Improving penetration forecasts using social interactions data
Management Science, 60(12), 3049–3066.
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