@article{pollack_garcia_michaelis_hanson_carr_sheats_2021, title={PURSUING B CORP CERTIFICATION: EXPLORING FIRMS' ENTREPRENEURIAL ORIENTATION AND PROSOCIAL MOTIVATION}, volume={7}, ISSN={["2168-1007"]}, DOI={10.5465/amd.2019.0083}, abstractNote={Our work is motivated by the empirical finding that Benefit Corporations (B Corps) that pursue certification experience a short-term slow down in financial performance. To shed light on this findin...}, number={2}, journal={ACADEMY OF MANAGEMENT DISCOVERIES}, author={Pollack, Jeffrey M. and Garcia, Rosanna and Michaelis, Timothy L. and Hanson, Sheila and Carr, Jon C. and Sheats, Lewis}, year={2021}, month={Jun}, pages={294–316} }
 @article{claudy_garcia_o'driscoll_2015, title={Consumer resistance to innovation-a behavioral reasoning perspective}, volume={43}, number={4}, journal={Journal of the Academy of Marketing Science}, author={Claudy, M. C. and Garcia, R. and O'Driscoll, A.}, year={2015}, pages={528–544} }
 @article{toubia_goldenberg_garcia_2014, title={Improving penetration forecasts using social interactions data}, volume={60}, number={12}, journal={Management Science}, author={Toubia, O. and Goldenberg, J. and Garcia, R.}, year={2014}, pages={3049–3066} }