Ram Janakiraman

Cho, S., Pekgün, P., Janakiraman, R., & Wang, J. (2023). The Competitive Effects of Online Reviews on Hotel Demand. Journal of Marketing, 10. https://doi.org/10.1177/00222429231191449

Janakiraman, R., Park, E., M. Demirezen, E., & Kumar, S. (2023). The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation. Management Science, 69(2), 791–811. https://doi.org/10.1287/mnsc.2022.4378

Kistler, J. T., Janakiraman, R., Kumar, S., & Tiwari, V. (2021). The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research. Production and Operations Management, 30(6), 1647–1667. https://doi.org/10.1111/poms.13301

Mallipeddi, R. R., Janakiraman, R., Kumar, S., & Gupta, S. (2021). The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014. Information Systems Research, 32(1), 212–237. https://doi.org/10.1287/isre.2020.0961

Yli-Renko, H., Denoo, L., & Janakiraman, R. (2020). A knowledge-based view of managing dependence on a key customer: Survival and growth outcomes for young firms. Journal of Business Venturing, 35(6), 106045. https://doi.org/10.1016/j.jbusvent.2020.106045

Lim, J. H., Rishika, R., Janakiraman, R., & Kannan, P. K. (2020). Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels. JOURNAL OF MARKETING, 84(6), 3–21. https://doi.org/10.1177/0022242920942563

Zheng, W., Dharmasena, S., Capps Jr, O., & Janakiraman, R. (2018). Consumer demand for and effects of tax on sparkling and non-sparkling bottled water in the United States. Journal of Agribusiness in Developing and Emerging Economies, 8(3), 501–517. https://doi.org/10.1108/jadee-09-2017-0089

Park, E., Rishika, R., Janakiraman, R., Houston, M. B., & Yoo, B. (2018). Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics. Journal of Marketing, 82(1), 93–114. https://doi.org/10.1509/jm.16.0271

Rishika, R., & Janakiraman, R. (2018). Social media and retailing: a review and directions for futureresearch. https://doi.org/10.4337/9781786430281.00024

Janakiraman, R., Lim, J. H., & Rishika, R. (2018). The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer. Journal of Marketing, 82(2), 85–105. https://doi.org/10.1509/jm.16.0124

Li, H., Zhang, Z., Meng, F., & Janakiraman, R. (2017). Is peer evaluation of consumer online reviews socially embedded? – An examination combining reviewer’s social network and social identity. International Journal of Hospitality Management, 67, 143–153. https://doi.org/10.1016/j.ijhm.2017.08.003

Malhotra, M. K., Janakiraman, R., Mishra, S., & Chung, M. (2017). POM and Marketing. https://doi.org/10.4324/9781315687803-20

Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior. Journal of Marketing, 80(1), 7–25. https://doi.org/10.1509/jm.14.0249

Mukherji, P., Janakiraman, R., Dutta, S., & Rajiv, S. (2016). How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare. Journal of Advertising Research, 57(1), 94–108. https://doi.org/10.2501/jar-2016-050

Edwardson, N., Kash, B. A., & Janakiraman, R. (2016). Measuring the Impact of Electronic Health Record Adoption on Charge Capture. Medical Care Research and Review, 74(5), 582–594. https://doi.org/10.1177/1077558716659408

Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). The Effects of Firm Generated Content in Social Media on Customer Behavior: An Empirical Examination (Marketing Science Institute Working Paper Series 2016, Report No. 16-111).

Winterich, K. P., Carter, R. E., Barone, M. J., Janakiraman, R., & Bezawada, R. (2015). Tis better to give than receive? How and when gender and residence‐based segments predict choice of donation‐ versus discount‐based promotions. Journal of Consumer Psychology, 25(4), 622–634. https://doi.org/10.1016/j.jcps.2014.12.006

Dong, X., Janakiraman, R., & Xie, Y. (2014). The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication. Marketing Science, 33(4), 567–585. https://doi.org/10.1287/mksc.2014.0852

Rishika, R., Kumar, A., Janakiraman, R., & Bezawada, R. (2013). The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Information Systems Research, 24(1), 108–127. https://doi.org/10.1287/isre.1120.0460

Grossman, E. B., Yli-Renko, H., & Janakiraman, R. (2012). Resource Search, Interpersonal Similarity, and Network Tie Valuation in Nascent Entrepreneurs’ Emerging Networks. Journal of Management, 38(6), 1760–1787. https://doi.org/10.1177/0149206310383693

Janakiraman, R., Parish, J. T., & Berry, L. L. (2011). The Effect of the Work and Physical Environment on Hospital Nurses' Perceptions and Attitudes: Service Quality and Commitment. Quality Management Journal, 18(4), 36–49. https://doi.org/10.1080/10686967.2011.11918334

Aron, R., Dutta, S., Janakiraman, R., & Pathak, P. A. (2011). The Impact of Automation of Systems on Medical Errors: Evidence from Field Research. Information Systems Research, 22(3), 429–446. https://doi.org/10.1287/isre.1110.0350

Janakiraman, R., & Niraj, R. (2011). The Impact of Geographic Proximity on What to Buy, How to Buy, and Where to Buy: Evidence from High-Tech Durable Goods Market*. Decision Sciences, 42(4), 889–919. https://doi.org/10.1111/j.1540-5915.2011.00335.x

Grewal, D., Janakiraman, R., Kalyanam, K., Kannan, P. K., Ratchford, B., Song, R., & Tolerico, S. (2010). Strategic Online and Offline Retail Pricing: A Review and Research Agenda. Journal of Interactive Marketing, 24(2), 138–154. https://doi.org/10.1016/j.intmar.2010.02.007

Janakiraman, R., Sismeiro, C., & Dutta, S. (2009). Perception Spillovers across Competing Brands: A Disaggregate Model of how and When. Journal of Marketing Research, 46(4), 467–481. https://doi.org/10.1509/jmkr.46.4.467

Yli-Renko, H., & Janakiraman, R. (2008). How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms. Journal of Marketing, 72(5), 131–148. https://doi.org/10.1509/jmkg.72.5.131

Berry, L. L., Parish, J. T., Janakiraman, R., Ogburn-Russell, L., Couchman, G. R., Rayburn, W. L., & Grisel, J. (2008). Patients' Commitment to Their Primary Physician and Why It Matters. The Annals of Family Medicine, 6(1), 6–13. https://doi.org/10.1370/afm.757

Janakiraman, R., Dutta, S., Sismeiro, C., & Stern, P. (2008). Physicians' Persistence and Its Implications for Their Response to Promotion of Prescription Drugs. Management Science, 54(6), 1080–1093. https://doi.org/10.1287/mnsc.1070.0799