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Works (6)
2024 article
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers' Unhealthy Behavior
Janakiraman, R., Kamatham, H., Feurer, S., Rishika, R., Phogaat, B., & Girju, M. (2024, August 10). JOURNAL OF MARKETING, Vol. 8.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2022 article
Brand-generated social media content and its differential impact on loyalty program members
Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.
2021 article
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption
Rishika, R., Feurer, S., & Haws, K. L. (2021, September 22). JOURNAL OF CONSUMER RESEARCH.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2020 journal article
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels
JOURNAL OF MARKETING, 84(6), 3–21.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2019 journal article
The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior
MANAGEMENT SCIENCE, 65(7), 3398–3422.
![UN Sustainable Development Goals Color Wheel](/assets/un-sdg/SDG-Wheel_WEB-small-9baffff2694056ba5d79cdadadac07d345a206e13477bd1034bd8925f38f3c4b.png)
2018 book
Handbook of Research on Retailing
In HANDBOOK OF RESEARCH ON RETAILING (pp. 1–445).