Rishika Rishika

Works (7)

Updated: September 11th, 2025 05:04

2025 article

The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store

Janakiraman, R., Kamatham, H., Rishika, R., & Kumar, S. (2025, May 22). Journal of Marketing Research, Vol. 5.

By: R. Janakiraman* , H. Kamatham, R. Rishika*  & S. Kumar

author keywords: off-price stores; store opening; multichannel retailing; full-line stores; high-end retailers; product returns; difference-in-differences; group-time average treatment effects
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Market Behavior and Pricing
Sources: Web Of Science, NC State University Libraries, ORCID
Added: August 29, 2025

2024 article

Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior

Janakiraman, R., Kamatham, H., Feurer, S., Rishika, R., Phogaat, B., & Girju, M. (2024, May 9). Journal of Marketing, Vol. 8.

By: R. Janakiraman* , H. Kamatham, S. Feurer, R. Rishika* , B. Phogaat & M. Girju

author keywords: daylight saving time; unhealthy consumption; snack consumption; fitness center visits; sleepiness; self-control; difference-in-differences; public policy
topics (OpenAlex): Consumer Retail Behavior Studies
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries, ORCID
Added: August 15, 2024

2022 article

Brand-generated social media content and its differential impact on loyalty program members

Hernández-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). Journal of the Academy of Marketing Science, Vol. 5.

By: B. Hernández-Ortega *, M. Stanko n, R. Rishika n , F. Molina-Castillo * & J. Franco *

author keywords: Brand-generated content; Loyalty programs; Customer experience; Social media
topics (OpenAlex): Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Behavior in Brand Consumption and Identification
Sources: Web Of Science, NC State University Libraries
Added: May 16, 2022

2021 article

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

Rishika, R., Feurer, S., & Haws, K. L. (2021, September 20). Journal of Consumer Research, Vol. 9.

By: R. Rishika* , S. Feurer  n & K. Haws  n

author keywords: licensing; rewards programs; indulgent consumption; food decision-making; purchase patterns; self-control
topics (OpenAlex): Behavioral Health and Interventions; Consumer Behavior in Brand Consumption and Identification; Consumer Attitudes and Food Labeling
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: May 16, 2022

2020 article

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

Lim, J. H., Rishika, R., Janakiraman, R., & Kannan, P. K. (2020, September 10). Journal of Marketing, Vol. 84, pp. 3–21.

By: J. Lim, R. Rishika* , R. Janakiraman*  & P. Kannan

author keywords: competition; difference-in-differences; Facts Up Front; front-of-package nutrition labeling; nutritional quality; public policy and marketing
topics (OpenAlex): Consumer Attitudes and Food Labeling; Consumer Market Behavior and Pricing; Consumer Packaging Perceptions and Trends
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries, ORCID
Added: November 9, 2020

2019 article

The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior

Rishika, R., & Ramaprasad, J. (2019, January 15). Management Science, Vol. 65, pp. 3398–3422.

By: R. Rishika n  & J. Ramaprasad *

author keywords: online content contribution; online social community; social contagion; reciprocated ties; follower ties; followee ties; asymmetric online social ties; structural embeddedness; tie strength; propensity score matching
topics (OpenAlex): Social Media and Politics; Digital Marketing and Social Media; Knowledge Management and Sharing
TL;DR: The role of social ties in motivating us to contribute to the site is studied and the results show that social ties play a central role in the growth of a social media community. (via Semantic Scholar)
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
10. Reduced Inequalities (OpenAlex)
Sources: Web Of Science, NC State University Libraries
Added: August 5, 2019

2018 article

Handbook of Research on Retailing

Gielens, K., & Gijsbrechts, E. (2018, August 31). Edward Elgar Publishing EBooks, pp. 1–445.

By: K. Gielens & E. Gijsbrechts

topics (OpenAlex): Consumer Retail Behavior Studies; Advanced Manufacturing and Logistics Optimization
Sources: Web Of Science, NC State University Libraries
Added: January 7, 2019

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