Rishika Rishika

2022 article

Brand-generated social media content and its differential impact on loyalty program members

Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, p. [""].

By: B. Hernandez-Ortega, M. Stanko, R. Rishika, F. Molina-Castillo & J. Franco

Source: Web Of Science
Added: May 16, 2022

2021 article

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

Rishika, R., Feurer, S., & Haws, K. L. (2021, September 22). JOURNAL OF CONSUMER RESEARCH, p. [""].

By: R. Rishika, S. Feurer & K. Haws

Source: Web Of Science
Added: May 16, 2022

2020 journal article

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels

JOURNAL OF MARKETING, 84(6), 3–21.

By: J. Lim, R. Rishika, R. Janakiraman & P. Kannan

Source: Web Of Science
Added: November 9, 2020

2019 journal article

The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior

MANAGEMENT SCIENCE, 65(7), 3398–3422.

By: R. Rishika & J. Ramaprasad

Source: Web Of Science
Added: August 5, 2019

2018 chapter

Social media and retailing: a review and directions for future research

In HANDBOOK OF RESEARCH ON RETAILING (pp. 273–295).

By: R. Rishika & R. Janakiraman

Source: NC State University Libraries
Added: January 7, 2019