Rishika Rishika

2022 article

Brand-generated social media content and its differential impact on loyalty program members

Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.

By: B. Hernandez-Ortega*, M. Stanko n, R. Rishika n, F. Molina-Castillo* & J. Franco*

author keywords: Brand-generated content; Loyalty programs; Customer experience; Social media
Source: Web Of Science
Added: May 16, 2022

2021 article

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

Rishika, R., Feurer, S., & Haws, K. L. (2021, September 22). JOURNAL OF CONSUMER RESEARCH.

By: R. Rishika*, S. Feurer n & K. Haws n

author keywords: licensing; rewards programs; indulgent consumption; food decision-making; purchase patterns; self-control
UN Sustainable Development Goal Categories
Source: Web Of Science
Added: May 16, 2022

2020 journal article

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels


By: J. Lim, R. Rishika*, R. Janakiraman* & P. Kannan

author keywords: competition; difference-in-differences; Facts Up Front; front-of-package nutrition labeling; nutritional quality; public policy and marketing
UN Sustainable Development Goal Categories
Sources: Web Of Science, ORCID
Added: November 9, 2020

2019 journal article

The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior

MANAGEMENT SCIENCE, 65(7), 3398–3422.

By: R. Rishika n & J. Ramaprasad*

author keywords: online content contribution; online social community; social contagion; reciprocated ties; follower ties; followee ties; asymmetric online social ties; structural embeddedness; tie strength; propensity score matching
TL;DR: The role of social ties in motivating us to contribute to the site is studied and the results show that social ties play a central role in the growth of a social media community. (via Semantic Scholar)
UN Sustainable Development Goal Categories
10. Reduced Inequalities (OpenAlex)
Source: Web Of Science
Added: August 5, 2019

2018 book

Handbook of Research on Retailing


Rishika Rishika

Source: Web Of Science
Added: January 7, 2019

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