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Works (5)
Updated: April 5th, 2024 11:30
2022 article
Brand-generated social media content and its differential impact on loyalty program members
Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.
author keywords: Brand-generated content; Loyalty programs; Customer experience; Social media
Source: Web Of Science
Added: May 16, 2022
2021 article
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption
Rishika, R., Feurer, S., & Haws, K. L. (2021, September 22). JOURNAL OF CONSUMER RESEARCH.
author keywords: licensing; rewards programs; indulgent consumption; food decision-making; purchase patterns; self-control
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Source: Web Of Science
Added: May 16, 2022
2020 journal article
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels
JOURNAL OF MARKETING, 84(6), 3–21.
author keywords: competition; difference-in-differences; Facts Up Front; front-of-package nutrition labeling; nutritional quality; public policy and marketing
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Sources: Web Of Science, ORCID
Added: November 9, 2020
2019 journal article
The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior
MANAGEMENT SCIENCE, 65(7), 3398–3422.
author keywords: online content contribution; online social community; social contagion; reciprocated ties; follower ties; followee ties; asymmetric online social ties; structural embeddedness; tie strength; propensity score matching
TL;DR:
The role of social ties in motivating us to contribute to the site is studied and the results show that social ties play a central role in the growth of a social media community.
(via Semantic Scholar)
UN Sustainable Development Goal Categories
10. Reduced Inequalities
(OpenAlex)
Source: Web Of Science
Added: August 5, 2019
2018 book
Handbook of Research on Retailing
In HANDBOOK OF RESEARCH ON RETAILING (pp. 1–445).
Source: Web Of Science
Added: January 7, 2019
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