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2022 article
Brand-generated social media content and its differential impact on loyalty program members
Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.
2021 article
Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption
Rishika, R., Feurer, S., & Haws, K. L. (2021, September 22). JOURNAL OF CONSUMER RESEARCH.
2020 journal article
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels
JOURNAL OF MARKETING, 84(6), 3–21.
2019 journal article
The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior
MANAGEMENT SCIENCE, 65(7), 3398–3422.
2018 chapter
Social media and retailing: a review and directions for future research
In HANDBOOK OF RESEARCH ON RETAILING (pp. 273–295).
