Rishika Rishika

Works (5)

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2022 article

Brand-generated social media content and its differential impact on loyalty program members

Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.

By: B. Hernandez-Ortega*, M. Stanko, R. Rishika, F. Molina-Castillo * & J. Franco*

author keywords: Brand-generated content; Loyalty programs; Customer experience; Social media
Source: Web Of Science
Added: May 16, 2022

2021 article

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

Rishika, R., Feurer, S., & Haws, K. L. (2021, September 22). JOURNAL OF CONSUMER RESEARCH.

By: R. Rishika, S. Feurer & K. Haws

author keywords: licensing; rewards programs; indulgent consumption; food decision-making; purchase patterns; self-control
Source: Web Of Science
Added: May 16, 2022

2020 journal article

Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front-Style Labels

JOURNAL OF MARKETING, 84(6), 3–21.

By: J. Lim, R. Rishika, R. Janakiraman & P. Kannan

author keywords: competition; difference-in-differences; Facts Up Front; front-of-package nutrition labeling; nutritional quality; public policy and marketing
Source: Web Of Science
Added: November 9, 2020

2019 journal article

The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior

MANAGEMENT SCIENCE, 65(7), 3398–3422.

By: R. Rishika & J. Ramaprasad *

author keywords: online content contribution; online social community; social contagion; reciprocated ties; follower ties; followee ties; asymmetric online social ties; structural embeddedness; tie strength; propensity score matching
Source: Web Of Science
Added: August 5, 2019

2018 book

Handbook of Research on Retailing

In HANDBOOK OF RESEARCH ON RETAILING (pp. 1–445).

Source: Web Of Science
Added: January 7, 2019