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2024 article
Why do people customize avatars in the metaverse? Curiosity and SOR model perspective
Ahn, S., Jin, B. E., & Seo, H. (2024, November 20). INTERNET RESEARCH, Vol. 11.
2024 journal article
Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation
JOURNAL OF BUSINESS RESEARCH, 175.
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