@inbook{schrag_1998, title={Hotlips no more: Margaret Houlihan's personal voyage}, booktitle={Critical approaches to television}, publisher={New York: Houghton Mifflin Co.}, author={Schrag, R. L.}, year={1998}, pages={254–261} }
 @article{rajala_vouk_nilsson_miller_schrag_burke_brawner_viniotis_perros_1997, title={Technology for support of network-based education workflows in North Carolina: NC State-Fujitsu education partnership final report for the period June 1, 1996-December 31, 1996}, number={3}, journal={TR (Center for Advanced Computing and Communication)}, author={Rajala, S. A. and Vouk, M. A. and Nilsson, A. A. and Miller, T. K. and Schrag, R. L. and Burke, J. R. and Brawner, C. E. and Viniotis, I. and Perros, H. G.}, year={1997} }
 @article{kubey_csikszentmihalyi_zigerell_van evra_bryant_schrag_luke_pringle_starr_mccavitt_et al._1991, title={Broadcasting}, volume={22}, ISSN={0748-657X}, url={http://dx.doi.org/10.1080/10948009109487988}, DOI={10.1080/10948009109487988}, abstractNote={TELEVISION AND THE QUALITY OF LIFE: HOW VIEWING SHAPES EVERYDAY EXPERIENCE by Robert Kubey and Mihaly Csikszentmihalyi (Hillsdale,NJ: Lawrence Erlbaum, 1990—$39.95/19.95, ISBN 0-80580552-4 hard, 0-8058-0708-X paper,287 pp.) THE USES OF TELEVISION IN AMERICAN HIGHER EDUCATION by James Zigerell (New York: Praeger, 1991—$39.95, ISBN 0-275-93318-0, 192 pp.) TELEVISION AND CHILD DEVELOPMENT by Judith Van Evra (Hillsdale, NJ: Lawrence Erlbaum, 1990—$22.50, paper, ISBN 0-8058-0858-2, 239 pp.) TELEVISION AND THE AMERICAN FAMILY edited by Jennings Bryant (Hillsdale, NJ: Lawrence Erlbaum, 1990—$49.95, ISBN 0-8058-0116-2, 385 pp.) TAMING THE WILD TUBE: A FAMILY'S GUIDE TO TELEVISION AND VIDEO by Robert L. Schrag (Chapel Hill: University of North Carolina Press, 1990—$19.95/9.95, ISBN 0-8078-1892-5 hard, 0-8078-4272-9 paper, 165 pp.) CONSTRUCTING THE CHILD VIEWER: A HISTORY OF THE AMERICAN DISCOURSE ON TELEVISION AND CHILDREN, 1950-1980 by Carmen Luke (New York: Praeger, 1990—$47.95, ISBN 0-275-93516-7, 344 pp.) ELECTRONIC MEDIA MANAGEMENT by Peter K. Pringle, Michael F. Starr, and William E. McCavitt (Stoneham, MA: Focal Press, 1991—$27.95, paper, ISBN 0-240-80050-8, 403 pp.) BROADCAST AND CABLE SELLING by Charles Warner and Joseph Buchman (Belmont, CA: Wadsworth, 1991—price not given, ISBN 0-534-14256-7, 447 pp.) TALK RADIO: WHO'S TALKING? WHO'S LISTENING? by Pat Aufderheide and Jeffrey Chester (Bulletin 1, February 1990, 26 pp.) USING VIDEO: VIDEOCASSETTE DISTRIBUTION BY NONPROFITS by Eloise Payne (Bulletin 2, March 1990, about 24 pp.) CABLE ACCESS: A COMMUNITY COMMUNICATIONS RESOURCE FOR NONPROFITS by Margie Nicholson (Bulletin 3, April 1990, 66 pp.) INDEPENDENT FEATURES: FOUNDATION SUPPORT FOR NARRATIVE FILMS by Nancy Sher and David Rosen (Bulletin 4, May 1990, 22 pp.) CAREER OPPORTUNITIES IN TELEVISION, CABLE, AND VIDEO by Maxine K. and Robert M. Reed (New York: Facts on File, 1990—$27.50, ISBN 0-8160-2318-2, 260 pp.) AMERICAN RADIO: SPRING 1990 REPORT by James H. Duncan, Jr. (Duncan's American Radio, Box 90284, Indianapolis, IN 46290—$79.00, paper, no ISBN given, ca 250 pp.) BROADCASTING AND TELECOMMUNICATIONS: AN INTRODUCTION by John A Bittner (New York: Prentice-Hall, 1991—price not given, ISBN 0-13-083239-1, 437 pp.) BROADCASTING IN AMERICA: A SURVEY OF ELECTRONIC MEDIA—BRIEF EDITION by Sydney W. Head and Christopher H. Sterling (Boston: Houghton Mifflin, 1991—price not given, paper, ISBN 0-395-54445-9, 437 pp.)}, number={3}, journal={Communication Booknotes}, publisher={Informa UK Limited}, author={Kubey, Robert and Csikszentmihalyi, Mihaly and Zigerell, James and Van Evra, Judith and Bryant, Jennings and Schrag, Robert L. and Luke, Carmen and Pringle, Peter K. and Starr, Michael F. and McCavitt, William E. and et al.}, year={1991}, month={May}, pages={60–62} }
 @article{schrag_rosenfeld_1987, title={Assessing the soap opera frame: Audience perceptions of value structures in soap operas and prime‐time serial dramas}, volume={52}, ISSN={0361-8269}, url={http://dx.doi.org/10.1080/10417948709372703}, DOI={10.1080/10417948709372703}, abstractNote={This study examines audience perceptions of which values characterize soap operas in general and which values distinguish daytime from prime‐time offerings. An empirical method guided by critical concerns reveals meaningful differences between daytime soap operas and prime‐time serial dramas. The study considers the implications of both the method and the results for media scholars of critical and empirical inclinations.}, number={4}, journal={Southern Speech Communication Journal}, publisher={Informa UK Limited}, author={Schrag, Robert L. and Rosenfeld, Lawrence B.}, year={1987}, month={Nov}, pages={362–376} }
 @article{abbott_quinn_kallendorf_sloane_pomeroy_frank_folger_baxter_willard_sproule_et al._1987, title={Book reviews}, volume={73}, ISSN={0033-5630 1479-5779}, url={http://dx.doi.org/10.1080/00335638709383797}, DOI={10.1080/00335638709383797}, abstractNote={FLORESTA DE GRAMÁTICA, POÉTICA Y RETÓRICA EN NUEVA ESPAÑA. By Ignacio Osorio Romero. Mexico: National Autonomous University of Mexico, 1980; pp. 431. Paper 200 pesos. BETWEEN THE LIBRARY AND THE LABORATORY: THE LANGUAGE OF CHEMISTRY IN EIGHTEENTH CENTURY FRANCE. By Wilda C. Anderson. Baltimore: The Johns Hopkins University Press, 1984; pp. vii + 190. RHETORIC, PRUDENCE, AND SKEPTICISM IN THE RENAISSANCE. By Victoria Kahn. Ithaca: Cornell University Press, 1985; pp. 243. $27.50. PARADISE LOST AND THE RHETORIC OF LITERARY FORMS. By Barbara Kiefer Lewalski. Princeton: Princeton University Press, 1985. pp. xi + 378. $32.50; paper $14.50. ALEXANDER POPE: THE GENIUS OF SENSE. By David B. Morris. Cambridge: Harvard University Press, 1984; pp. 370. $25.00. THE EVOLUTION OF COOPERATION. By Robert Axelrod. New York: Basic Books, Inc., Publishers, 1984; pp. + 241. $17.95. COMMUNICATION AND GROUP DECISION‐MAKING. Edited by Randy Y. Hirokawa and Marshall Scott Poole. Beverly Hills, CA: Sage, 1986; pp. 315. Paper $14.95. CLOSE RELATIONSHIPS. By Harold H. Kelley, Ellen Berscheid, Andrew Christensen, John H. Harvey, Ted L. Huston, George Levinger, Evie McClintock, Letitia Anne Peplau, and Donald R. Peterson. New York: W. H. Freeman and Company, 1983; pp. xv + 572. $29.95; paper $19.95. SPEECH ACTS IN ARGUMENTATIVE DISCUSSIONS. By Frans H. van Eemeren and Rob Grootendorst. Dordrecht, Holland/Cinnaminson, New Jersey: Foris Publications, 1984; pp. vi‐215. AMUSING OURSELVES TO DEATH: PUBLIC DISCOURSE IN THE AGE OF SHOW BUSINESS. By Neil Postman. New York: Viking Penguin, 1985; pp. 184. $15.95. INTERNATIONAL BROADCASTING BY SATELLITE: ISSUES OF REGULATION, BARRIERS TO COMMUNICATION. By Jon T. Powell. Westport, CT: Quorum Books, 1985; pp. 300. $39.95. HOLLYWOOD AND THE CATHOLIC CHURCH: THE IMAGE OF ROMAN CATHOLICISM IN AMERICAN MOVIES. By Les and Barbara Keyser. Chicago: Loyola University Press, 1984; pp. xiv + 295. $12.95. MYTH, MEDIA, AND THE SOUTHERN MIND. By Stephen A. Smith. Fayetteville: University of Arkansas Press, 1985; pp. iv + 207. $14.00; paper $8.00. HERBERT MARCUSE AND THE CRISIS OF MARXISM. By Douglas Kellner. Berkeley and Los Angeles: University of California Press, 1984; pp. xii + 505. Paper $14.95. THE THEORY OF COMMUNICATIVE ACTION. VOLUME I: REASON AND THE RATIONALIZATION OF SOCIETY. By Jürgen Habermas. Translated by Thomas McCarthy. Boston: Beacon Press, 1984; pp. xlii + 465. $35.00; paper $14.95.}, number={1}, journal={Quarterly Journal of Speech}, publisher={Informa UK Limited}, author={Abbott, Don Paul and Quinn, Arthur and Kallendorf, Craig and Sloane, Thomas O. and Pomeroy, Ralph S. and Frank, David A. and Folger, Joseph P. and Baxter, Leslie A. and Willard, Charles Arthur and Sproule, J. Michael and et al.}, year={1987}, month={Feb}, pages={107–131} }