Sara Lewis Hood

Wilson College of Textiles

Works (1)

Updated: April 5th, 2024 18:32

2023 article

Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors

Hood, S. L., Thoney-Barletta, K. A., & Rothenberg, L. (2023, August 25). JOURNAL OF FASHION MARKETING AND MANAGEMENT, Vol. 8.

By: S. Hood*, K. Thoney-Barletta & L. Rothenberg

author keywords: Consumer behavior; Social media; Generational cohort theory; Consumer decision-making; Instagram
Sources: Web Of Science, ORCID
Added: January 16, 2024

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