Sara Lewis Hood
Wilson College of Textiles
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Works (1)
Updated: April 5th, 2024 18:32
2023 article
Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors
Hood, S. L., Thoney-Barletta, K. A., & Rothenberg, L. (2023, August 25). JOURNAL OF FASHION MARKETING AND MANAGEMENT, Vol. 8.
author keywords: Consumer behavior; Social media; Generational cohort theory; Consumer decision-making; Instagram
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Added: January 16, 2024
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