Sara Lewis Hood

Works (1)

Updated: April 5th, 2024 18:32

2023 article

Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors

Hood, S. L., Thoney-Barletta, K. A., & Rothenberg, L. (2023, August 25). Journal of Fashion Marketing and Management, Vol. 8.

By: S. Hood n, K. Thoney-Barletta n  & L. Rothenberg n 

author keywords: Consumer behavior; Social media; Generational cohort theory; Consumer decision-making; Instagram
topics (OpenAlex): Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Technology Adoption and User Behaviour
Sources: Web Of Science, NC State University Libraries, ORCID
Added: January 16, 2024

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