Works (8)

2013 journal article

Finding donors by relationship fundraising

Journal of Interactive Marketing, 27(2), 112–129.

By: S. Moon & K. Azizi

Source: NC State University Libraries
Added: August 6, 2018

2011 journal article

An empirical investigation of dual network effects in innovation project development

Journal of Interactive Marketing, 25(4), 215–225.

By: S. Moon

Source: NC State University Libraries
Added: August 6, 2018

2010 journal article

Dynamic effects among movie ratings, movie revenues, and viewer satisfaction

Journal of Marketing, 74(1), 108–121.

By: S. Moon, P. Bergey & D. Iacobucci

Source: NC State University Libraries
Added: August 6, 2018

2009 journal article

How do price range shoppers differ from reference price point shoppers?

Journal of Business Research, 62(1), 31–38.

By: S. Moon & G. Voss

Source: NC State University Libraries
Added: August 6, 2018

2009 journal article

Quality-adjusted price comparison of non-homogeneous products across Internet retailers

International Journal of Research in Marketing, 26(3), 189–196.

By: W. Kamakura & S. Moon

Source: NC State University Libraries
Added: August 6, 2018

2008 journal article

Predicting product purchase from inferred customer similarity: An autologistic model approach

Management Science, 54(1), 71–82.

By: S. Moon & G. Russell

Source: NC State University Libraries
Added: August 6, 2018

2007 journal article

Estimating promotion response when competitive promotions are unobservable

Journal of Marketing Research, 44(3), 503–515.

By: S. Moon, W. Kamakura & J. Ledolter

Source: NC State University Libraries
Added: August 6, 2018

2006 journal article

Profiling the reference price consumer

Journal of Retailing, 82(1), 1–11.

By: S. Moon, G. Russell & S. Duvvuri

Source: NC State University Libraries
Added: August 6, 2018