Sangkil Moon

Works (8)

Updated: July 5th, 2023 15:56

2013 journal article

Finding donors by relationship fundraising

Journal of Interactive Marketing, 27(2), 112–129.

By: S. Moon & K. Azizi

Source: NC State University Libraries
Added: August 6, 2018

2011 journal article

An empirical investigation of dual network effects in innovation project development

Journal of Interactive Marketing, 25(4), 215–225.

By: S. Moon

Source: NC State University Libraries
Added: August 6, 2018

2009 journal article

Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction

JOURNAL OF MARKETING, 74(1), 108–121.

By: S. Moon n, P. Bergey n & D. Iacobucci *

author keywords: movie ratings; professional critics; amateur communities; movie revenues; consumer satisfaction
Source: Web Of Science
Added: August 6, 2018

2009 journal article

Quality-adjusted price comparison of non-homogeneous products across Internet retailers

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26(3), 189–196.

By: W. Kamakura * & S. Moon n

author keywords: Internet retailing; Non-homogeneous products; Price efficiency; Assortment quality; Information presentation; Information search strategy; Stochastic-frontier model
TL;DR: A stochastic-frontier hedonic-price regression model is used to find the “lowest” theoretical price for a product given its characteristics, and the price efficiency of the product is assessed as the ratio between this lowest price and the offered market price. (via Semantic Scholar)
Source: Web Of Science
Added: August 6, 2018

2008 journal article

How do price range shoppers differ from reference price point shoppers?

JOURNAL OF BUSINESS RESEARCH, 62(1), 31–38.

By: S. Moon n & G. Voss*

author keywords: Price range model; Reference price; Price perception; Customer segmentation and profiling
Source: Web Of Science
Added: August 6, 2018

2008 journal article

Predicting product purchase from inferred customer similarity: An autologistic model approach

MANAGEMENT SCIENCE, 54(1), 71–82.

By: S. Moon n & G. Russell*

author keywords: marketing; recommendation system; spatial statistics; autologistic model
TL;DR: This study develops a product recommendation model based on the principle that customer preference similarity stemming from prior purchase behavior is a key element in predicting current product purchase. (via Semantic Scholar)
Source: Web Of Science
Added: August 6, 2018

2007 journal article

Estimating promotion response when competitive promotions are unobservable

JOURNAL OF MARKETING RESEARCH, 44(3), 503–515.

By: S. Moon n, W. Kamakura * & J. Ledolter *

Source: Web Of Science
Added: August 6, 2018

2006 journal article

Profiling the reference price consumer

JOURNAL OF RETAILING, 82(1), 1–11.

By: S. Moon n, G. Russell * & S. Duvvuri*

author keywords: reference price; pricing strategy; choice model; structural heterogeneity inodel
Source: Web Of Science
Added: August 6, 2018

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