Sangkil Moon

Works (8)

Updated: July 5th, 2023 15:56

2013 journal article

Finding donors by relationship fundraising

Journal of Interactive Marketing, 27(2), 112–129.

By: S. Moon & K. Azizi

Source: NC State University Libraries
Added: August 6, 2018

2011 journal article

An empirical investigation of dual network effects in innovation project development

Journal of Interactive Marketing, 25(4), 215–225.

By: S. Moon

Source: NC State University Libraries
Added: August 6, 2018

2009 article

Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction

Moon, S., Bergey, P. K., & Iacobucci, D. (2009, December 8). Journal of Marketing.

By: S. Moon n, P. Bergey n & D. Iacobucci *

author keywords: movie ratings; professional critics; amateur communities; movie revenues; consumer satisfaction
topics (OpenAlex): Digital Marketing and Social Media; Cinema and Media Studies; Media Influence and Politics
Source: Web Of Science
Added: August 6, 2018

2009 article

Quality-adjusted price comparison of non-homogeneous products across Internet retailers

Kamakura, W. A., & Moon, S. (2009, April 22). International Journal of Research in Marketing.

By: W. Kamakura * & S. Moon n

author keywords: Internet retailing; Non-homogeneous products; Price efficiency; Assortment quality; Information presentation; Information search strategy; Stochastic-frontier model
topics (OpenAlex): Consumer Market Behavior and Pricing; Merger and Competition Analysis; Economic and Environmental Valuation
TL;DR: A stochastic-frontier hedonic-price regression model is used to find the “lowest” theoretical price for a product given its characteristics, and the price efficiency of the product is assessed as the ratio between this lowest price and the offered market price. (via Semantic Scholar)
Source: Web Of Science
Added: August 6, 2018

2008 article

How do price range shoppers differ from reference price point shoppers?

Moon, S., & Voss, G. (2008, March 6). Journal of Business Research.

By: S. Moon n & G. Voss*

author keywords: Price range model; Reference price; Price perception; Customer segmentation and profiling
topics (OpenAlex): Consumer Market Behavior and Pricing; Innovation Diffusion and Forecasting; Consumer Behavior in Brand Consumption and Identification
Source: Web Of Science
Added: August 6, 2018

2008 article

Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach

Moon, S., & Russell, G. J. (2008, January 1). Management Science.

By: S. Moon n & G. Russell*

author keywords: marketing; recommendation system; spatial statistics; autologistic model
topics (OpenAlex): Customer churn and segmentation; Consumer Market Behavior and Pricing; Customer Service Quality and Loyalty
TL;DR: This study develops a product recommendation model based on the principle that customer preference similarity stemming from prior purchase behavior is a key element in predicting current product purchase. (via Semantic Scholar)
Source: Web Of Science
Added: August 6, 2018

2007 article

Estimating Promotion Response When Competitive Promotions Are Unobservable

Moon, S., Kamakura, W. A., & Ledolter, J. (2007, July 11). Journal of Marketing Research.

By: S. Moon n, W. Kamakura * & J. Ledolter *

topics (OpenAlex): Consumer Market Behavior and Pricing; Innovation Diffusion and Forecasting; Supply Chain and Inventory Management
Source: Web Of Science
Added: August 6, 2018

2006 article

Profiling the reference price consumer

MOON, S., RUSSELL, G., & DUVVURI, S. (2006, January 1). Journal of Retailing.

By: S. Moon n, G. Russell * & S. Duvvuri*

author keywords: reference price; pricing strategy; choice model; structural heterogeneity inodel
topics (OpenAlex): Consumer Market Behavior and Pricing; Economic and Environmental Valuation; Decision-Making and Behavioral Economics
Source: Web Of Science
Added: August 6, 2018

Citation Index includes data from a number of different sources. If you have questions about the sources of data in the Citation Index or need a set of data which is free to re-distribute, please contact us.

Certain data included herein are derived from the Web of Science© and InCites© (2026) of Clarivate Analytics. All rights reserved. You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.