Works (8)
Updated: July 5th, 2023 15:56
2013 journal article
Finding donors by relationship fundraising
Journal of Interactive Marketing, 27(2), 112–129.
Source: NC State University Libraries
Added: August 6, 2018
2011 journal article
An empirical investigation of dual network effects in innovation project development
Journal of Interactive Marketing, 25(4), 215–225.
Source: NC State University Libraries
Added: August 6, 2018
2009 journal article
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
JOURNAL OF MARKETING, 74(1), 108–121.
author keywords: movie ratings; professional critics; amateur communities; movie revenues; consumer satisfaction
Source: Web Of Science
Added: August 6, 2018
2009 journal article
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26(3), 189–196.
author keywords: Internet retailing; Non-homogeneous products; Price efficiency; Assortment quality; Information presentation; Information search strategy; Stochastic-frontier model
TL;DR:
A stochastic-frontier hedonic-price regression model is used to find the “lowest” theoretical price for a product given its characteristics, and the price efficiency of the product is assessed as the ratio between this lowest price and the offered market price.
(via Semantic Scholar)
Source: Web Of Science
Added: August 6, 2018
2008 journal article
How do price range shoppers differ from reference price point shoppers?
JOURNAL OF BUSINESS RESEARCH, 62(1), 31–38.
author keywords: Price range model; Reference price; Price perception; Customer segmentation and profiling
open access via citeseerx.ist.psu.edu (repository)
Source: Web Of Science
Added: August 6, 2018
2008 journal article
Predicting product purchase from inferred customer similarity: An autologistic model approach
MANAGEMENT SCIENCE, 54(1), 71–82.
author keywords: marketing; recommendation system; spatial statistics; autologistic model
TL;DR:
This study develops a product recommendation model based on the principle that customer preference similarity stemming from prior purchase behavior is a key element in predicting current product purchase.
(via Semantic Scholar)
Source: Web Of Science
Added: August 6, 2018
2007 journal article
Estimating promotion response when competitive promotions are unobservable
JOURNAL OF MARKETING RESEARCH, 44(3), 503–515.
Source: Web Of Science
Added: August 6, 2018
2006 journal article
Profiling the reference price consumer
JOURNAL OF RETAILING, 82(1), 1–11.
author keywords: reference price; pricing strategy; choice model; structural heterogeneity inodel
Source: Web Of Science
Added: August 6, 2018
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