Stefanie Robinson

Works (7)

Updated: July 5th, 2023 15:38

2020 journal article

The Impact of Cause Portfolio Focus and Contribution Amount on Stakeholder Evaluations

BUSINESS & SOCIETY, 59(7), 1483–1514.

By: M. Eilert* & S. Robinson n

author keywords: cause portfolios; charitable giving; corporate philanthropy; social responsibility; stakeholder evaluations
Source: Web Of Science
Added: August 24, 2020

2019 journal article

Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating

JOURNAL OF CONSUMER PSYCHOLOGY, 29(1), 70–78.

By: K. Kelting*, S. Robinson n & R. Lutz*

author keywords: Rounding up; Prosocial behavior; Donation
Source: Web Of Science
Added: January 14, 2019

2018 journal article

A "good" new brand - What happens when new brands try to stand out through corporate social responsibility

JOURNAL OF BUSINESS RESEARCH, 92, 231–241.

By: S. Robinson n & S. Wood n

author keywords: New brands; Corporate social responsibility; Sustainability; Consumer inference making
Sources: Web Of Science, ORCID
Added: October 19, 2018

2018 journal article

The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf

JOURNAL OF ADVERTISING RESEARCH, 58(2), 165–176.

By: S. Wood, S. Robinson* & M. Poor

Sources: Web Of Science, ORCID
Added: August 6, 2018

2018 journal article

The role of message specificity in corporate social responsibility communication

JOURNAL OF BUSINESS RESEARCH, 90, 260–268.

By: S. Robinson n & M. Eilert*

author keywords: Message strategy; Trust; Corporate social responsibility; Cause portfolios; Message specificity
Source: Web Of Science
Added: August 6, 2018

2016 journal article

Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

JOURNAL OF BUSINESS RESEARCH, 69(9), 3553–3560.

By: S. Moon*, P. Bergey*, L. Bove* & S. Robinson n

author keywords: Sustainability; Innovation; Consumer education; Message framing; Biofuel
Source: Web Of Science
Added: August 6, 2018

2011 journal article

The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption

Journal of Consumer Research, 38(2), 390–405.

By: C. Irmak*, B. Vallen* & S. Robinson*

Source: Crossref
Added: November 22, 2020