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2020 journal article
The Impact of Cause Portfolio Focus and Contribution Amount on Stakeholder Evaluations
BUSINESS & SOCIETY, 59(7), 1483–1514.
By: M. Eilert & S. Robinson
2019 journal article
Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating
JOURNAL OF CONSUMER PSYCHOLOGY, 29(1), 70–78.
By: K. Kelting, S. Robinson & R. Lutz
2018 journal article
A "good" new brand - What happens when new brands try to stand out through corporate social responsibility
JOURNAL OF BUSINESS RESEARCH, 92, 231–241.
By: S. Robinson & S. Wood
The efficacy of green package cues for mainstream versus niche brands how mainstream green brands can suffer at the shelf
Journal of Advertising Research, 58(2), 165–176.
By: S. Wood, S. Robinson & M. Poor
The role of message specificity in corporate social responsibility communication
Journal of Business Research, 90, 260–268.
By: S. Robinson & M. Eilert
2016 journal article
Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption
Journal of Business Research, 69(9), 3553–3560.
By: S. Moon, P. Bergey, L. Bove & S. Robinson
2011 journal article
The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption
Journal of Consumer Research, 38(2), 390–405.
By: C. Irmak, B. Vallen & S. Robinson
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