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Works (7)
Updated: April 5th, 2024 09:24
2018 journal article
A "good" new brand - What happens when new brands try to stand out through corporate social responsibility
JOURNAL OF BUSINESS RESEARCH, 92, 231–241.
author keywords: New brands; Corporate social responsibility; Sustainability; Consumer inference making
Sources: Web Of Science, NC State University Libraries
Added: October 19, 2018
2018 journal article
The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf
JOURNAL OF ADVERTISING RESEARCH, 58(2), 165–176.
Sources: Web Of Science, NC State University Libraries
Added: August 6, 2018
2018 journal article
The Impact of Cause Portfolio Focus and Contribution Amount on Stakeholder Evaluations
BUSINESS & SOCIETY, 59(7), 1483–1514.
author keywords: cause portfolios; charitable giving; corporate philanthropy; social responsibility; stakeholder evaluations
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure
(Web of Science)
Source: Web Of Science
Added: August 24, 2020
2018 journal article
The role of message specificity in corporate social responsibility communication
JOURNAL OF BUSINESS RESEARCH, 90, 260–268.
author keywords: Message strategy; Trust; Corporate social responsibility; Cause portfolios; Message specificity
Source: Web Of Science
Added: August 6, 2018
2018 journal article
Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating
JOURNAL OF CONSUMER PSYCHOLOGY, 29(1), 70–78.
author keywords: Rounding up; Prosocial behavior; Donation
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Source: Web Of Science
Added: January 14, 2019
2016 journal article
Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption
JOURNAL OF BUSINESS RESEARCH, 69(9), 3553–3560.
author keywords: Sustainability; Innovation; Consumer education; Message framing; Biofuel
Source: Web Of Science
Added: August 6, 2018
2011 journal article
The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption
Journal of Consumer Research, 38(2), 390–405.
open access via semanticscholar.org (repository)
UN Sustainable Development Goal Categories
2. Zero Hunger
(OpenAlex)
Source: Crossref
Added: November 22, 2020
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