Stefanie Robinson

2019 journal article

Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating

JOURNAL OF CONSUMER PSYCHOLOGY, 29(1), 70–78.

By: K. Kelting, S. Robinson & R. Lutz

Source: NC State University Libraries
Added: January 14, 2019

2018 journal article

A "good" new brand - What happens when new brands try to stand out through corporate social responsibility

JOURNAL OF BUSINESS RESEARCH, 92, 231–241.

By: S. Robinson & S. Wood

Source: NC State University Libraries
Added: October 19, 2018

2018 journal article

The efficacy of green package cues for mainstream versus niche brands how mainstream green brands can suffer at the shelf

Journal of Advertising Research, 58(2), 165–176.

By: S. Wood, S. Robinson & M. Poor

Source: NC State University Libraries
Added: August 6, 2018

2018 journal article

The role of message specificity in corporate social responsibility communication

Journal of Business Research, 90, 260–268.

By: S. Robinson & M. Eilert

Source: NC State University Libraries
Added: August 6, 2018

2016 journal article

Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

Journal of Business Research, 69(9), 3553–3560.

By: S. Moon, P. Bergey, L. Bove & S. Robinson

Source: NC State University Libraries
Added: August 6, 2018