Stefanie Robinson

Eilert, M., & Robinson, S. (2020). The Impact of Cause Portfolio Focus and Contribution Amount on Stakeholder Evaluations. BUSINESS & SOCIETY, 59(7), 1483–1514. https://doi.org/10.1177/0007650318761858

Kelting, K., Robinson, S., & Lutz, R. J. (2019). Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating. JOURNAL OF CONSUMER PSYCHOLOGY, 29(1), 70–78. https://doi.org/10.1002/jcpy.1064

Robinson, S., & Wood, S. (2018). A "good" new brand - What happens when new brands try to stand out through corporate social responsibility. JOURNAL OF BUSINESS RESEARCH, 92, 231–241. https://doi.org/10.1016/j.jbusres.2018.07.031

Wood, S., Robinson, S., & Poor, M. (2018). The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf. JOURNAL OF ADVERTISING RESEARCH, 58(2), 165–176. https://doi.org/10.2501/jar-2018-025

Robinson, S., & Eilert, M. (2018). The role of message specificity in corporate social responsibility communication. JOURNAL OF BUSINESS RESEARCH, 90, 260–268. https://doi.org/10.1016/j.jbusres.2018.05.028

Moon, S., Bergey, P. K., Bove, L. L., & Robinson, S. (2016). Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption. JOURNAL OF BUSINESS RESEARCH, 69(9), 3553–3560. https://doi.org/10.1016/j.jbusres.2016.01.029

Irmak, C., Vallen, B., & Robinson, S. R. (2011). The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption. Journal of Consumer Research, 38(2), 390–405. https://doi.org/10.1086/660044