Wenna Han

fashion marketing, innovation and product development, consumer behavior, retail technology

Works (13)

Updated: March 8th, 2026 23:35

2025 article

Visual Perception of Virtual Fabric Properties in 3D Activewear Dynamic Visualization

Qiu, Z., Porterfield, A., Mathur, K., & Han, W. (2025, October 3). Clothing and Textiles Research Journal, Vol. 10.

By: Z. Qiu n, A. Porterfield n , K. Mathur n  & W. Han* 

author keywords: 3D simulation; dynamic simulation; apparel visualization; virtual fabric; mechanical properties; visual comfort; flexibility; CLO; MaxDiff conjoint; clothing movement
topics (OpenAlex): Color perception and design; Ergonomics and Musculoskeletal Disorders; Textile materials and evaluations
Sources: Web Of Science, ORCID, NC State University Libraries
Added: October 3, 2025

2025 article

“Make an Effort and Show Me the Love!” Understanding Consumer Aversion to AI Fashion Design Through the Lens of Schema Theory

Han, W., & Xu, Y. (2025, June 9). Clothing and Textiles Research Journal, Vol. 6.

By: W. Han*  & Y. Xu n 

author keywords: generative AI; AI fashion design; AI aversion; perceived effort; perceived love; design complexity; luxury; schema theory
topics (OpenAlex): Fashion and Cultural Textiles; Evolutionary Psychology and Human Behavior; Aesthetic Perception and Analysis
Sources: Web Of Science, ORCID, NC State University Libraries
Added: June 10, 2025

2024 article

Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping

Han, W., Li, J., & Xu, Y. (2024, May 21). Journal of Fashion Marketing and Management, Vol. 5.

By: W. Han n , J. Li n & Y. Xu n 

author keywords: COVID-19; COPE Inventory; Problem-focused coping; Emotion-focused coping; Fashion shopping; Twitter data
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Behavior in Brand Consumption and Identification; Fashion and Cultural Textiles
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
3. Good Health and Well-being (OpenAlex)
Sources: ORCID, Web Of Science, NC State University Libraries
Added: May 22, 2024

2024 article

Consumer coping via fashion shopping during the COVID-19 pandemic: a Stimulus-Organism-Response (SOR) approach

Lee, H., Xu, Y., & Han, W. (2024, July 14). International Journal of Fashion Design Technology and Education, Vol. 7.

By: H. Lee* , Y. Xu n  & W. Han n 

author keywords: Covid-19; emotion; coping; self-efficacy; fashion consumption
topics (OpenAlex): Consumer Retail Behavior Studies; COVID-19 Pandemic Impacts; Consumer Behavior in Brand Consumption and Identification
Sources: ORCID, Web Of Science, NC State University Libraries
Added: July 15, 2024

2024 article

Impacts of the COVID-19 infodemic on emotions through cognitive appraisals

Han, W., Lee, H., Xu, Y., & Cheng, Y. (2024, June 10). Online Information Review, Vol. 6.

By: W. Han* , H. Lee* , Y. Xu*  & Y. Cheng* 

author keywords: Infodemic; Information overload; Information untrustworthiness; COVID-19; Cognitive appraisal theory; Emotion
topics (OpenAlex): Misinformation and Its Impacts; Media Influence and Health; COVID-19 and Mental Health
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
3. Good Health and Well-being (Web of Science; OpenAlex)
Sources: ORCID, Web Of Science, NC State University Libraries
Added: June 15, 2024

2024 article

Information Overload and Information Distrust: How Does Information Environment Influence Consumer Well-being During the COVID-19 Pandemic

Han, W., Lee, H., Xu, Y., & Cheng, Y. (2024, January 21).

By: W. Han n , H. Lee *, Y. Xu  n & Y. Cheng n 

topics (OpenAlex): COVID-19 Pandemic Impacts; COVID-19 and Mental Health; Death Anxiety and Social Exclusion
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
3. Good Health and Well-being (OpenAlex)
Source: ORCID
Added: April 22, 2024

2024 article

Understanding Consumer Face Mask Consumption: A MaxDiff-based Cluster Analysis

Han, W., Xu, Y., & Li, J. (2024, January 20).

By: W. Han n , Y. Xu  n & J. Li

topics (OpenAlex): COVID-19 Pandemic Impacts; Infection Control and Ventilation
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
3. Good Health and Well-being (OpenAlex)
Source: ORCID
Added: April 22, 2024

2023 article

Chinese consumers’ adoption intention toward smart closet: a perspective of psychological needs and motivations

Han, W., & Xu, Y. (2023, August 22). International Journal of Fashion Design Technology and Education, Vol. 8.

By: W. Han n  & Y. Xu n 

author keywords: Smart Closet; technology acceptance model; self-determination theory; motivation; Chinese consumer
topics (OpenAlex): Consumer Retail Behavior Studies; Technology Adoption and User Behaviour; Digital Marketing and Social Media
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
4. Quality Education (Web of Science)
Sources: Web Of Science, NC State University Libraries, ORCID
Added: August 23, 2023

2023 article

Understanding consumer face mask consumption: a MaxDiff-based cluster analysis

Han, W., Xu, Y., & Li, J. (2023, October 9). Journal of the Textile Institute, Vol. 10.

By: W. Han n , Y. Xu n  & J. Li n

author keywords: Face mask; attribute importance; MaxDiff; cluster analysis; market segmentation
topics (OpenAlex): COVID-19 Pandemic Impacts; Consumer Behavior in Brand Consumption and Identification; Infection Control and Ventilation
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
3. Good Health and Well-being (Web of Science; OpenAlex)
Sources: Web Of Science, NC State University Libraries, ORCID
Added: October 10, 2023

2022 article

Coping During the COVID-19 Pandemic: A Perspective of Fashion Shopping

Han, W., Li, J., & Xu, Y. (2022, December 31). Innovate to Elevate.

By: W. Han n , J. Li & Y. Xu  n

topics (OpenAlex): COVID-19 Pandemic Impacts; Eating Disorders and Behaviors; Fashion and Cultural Textiles
Source: ORCID
Added: April 22, 2024

2022 article

Emerging Technologies in the Global Textile Complex: Short Video Mobile Applications and Their Use in Marketing

Hood, S. L., Han, W., & Leonas, K. (2022, December 31). Innovate to Elevate.

By: S. Hood  n, W. Han n  & K. Leonas  n

topics (OpenAlex): Digital Marketing and Social Media; Digital Games and Media
Source: ORCID
Added: April 22, 2024

2022 article

Investigation of Chinese Consumers’ Adoption Intention Toward Smart Closet: A Perspective of Psychological Needs and Motivations

Han, W., & Xu, Y. (2022, September 23). Breaking Boundaries.

By: W. Han n  & Y. Xu  n

topics (OpenAlex): Consumer Retail Behavior Studies; Sharing Economy and Platforms; Digital Marketing and Social Media
Source: ORCID
Added: April 22, 2024

2022 article

The Importance of Fashion Pop-up Store Format and Brand Type on Enhancing Consumers’ Brand Interest: The Moderating Role of Fashion Leadership

Han, W., Kim, G., & Rothenberg, L. (2022, December 31). Innovate to Elevate.

By: W. Han n , G. Kim * & L. Rothenberg  n

topics (OpenAlex): Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Consumer Perception and Purchasing Behavior
Source: ORCID
Added: April 22, 2024

Employment

Updated: September 2nd, 2025 00:55

University of Illinois Urbana-Champaign Urbana, Illinois, US

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