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Exploring young consumer's decision-making for luxury co-branding combinations
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.
By: Y. Yu, L. Rothenberg & M. Moore
Social network analysis of an emerging innovation: direct-to-garment printing technology
JOURNAL OF FASHION MARKETING AND MANAGEMENT.
By: Y. Yu, M. Moore & L. Chapman
2019 journal article
Online retailers' return policy and prefactual thinking An exploratory study of USA and China e-commerce markets
JOURNAL OF FASHION MARKETING AND MANAGEMENT, 23(4), 504–518.
By: Y. Yu & H. Kim