Yanan Yu

College of Textiles

Works (4)

Updated: April 11th, 2023 10:13
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2021 journal article

Exploring young consumer's decision-making for luxury co-branding combinations

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 49(3), 341–358.

By: Y. Yu, L. Rothenberg  & M. Moore

author keywords: Co-branding; Luxury; Non-luxury; Fashion; Conjoint analysis; Decision-making
Sources: Web Of Science, ORCID
Added: December 11, 2020

2021 article

Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion

Yu, Y., Chapman, L. P., & Moore, M. M. (2021, December 22). INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT.

By: Y. Yu, L. Chapman & M. Moore

author keywords: Digital printing technology; innovation diffusion; decision trees; logistic regression; textile and apparel
Source: Web Of Science
Added: January 3, 2022

2021 journal article

Social network analysis of an emerging innovation: direct-to-garment printing technology

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 25(2), 274–289.

By: Y. Yu, M. Moore & L. Chapman

author keywords: Social media; Fashion industry; Digital printing; Social networks; Big data
Source: Web Of Science
Added: September 28, 2020

2019 journal article

Online retailers' return policy and prefactual thinking An exploratory study of USA and China e-commerce markets

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 23(4), 504–518.

By: Y. Yu & H. Kim *

author keywords: Uncertainty avoidance; E-commerce; Anticipated regret; Cross-cultural; Prefactual thinking; Return policy
Source: Web Of Science
Added: October 7, 2019