Yanan Yu

College of Textiles

2021 article

Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion

Yu, Y., Chapman, L. P., & Moore, M. M. (2021, December 22). INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT, p. [""].

By: Y. Yu, L. Chapman & M. Moore

Source: Web Of Science
Added: January 3, 2022

2020 article

Exploring young consumer's decision-making for luxury co-branding combinations

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.

By: Y. Yu, L. Rothenberg & M. Moore

Sources: Web Of Science, ORCID
Added: December 11, 2020

2020 article

Social network analysis of an emerging innovation: direct-to-garment printing technology

JOURNAL OF FASHION MARKETING AND MANAGEMENT.

By: Y. Yu, M. Moore & L. Chapman

Source: Web Of Science
Added: September 28, 2020

2019 journal article

Online retailers' return policy and prefactual thinking An exploratory study of USA and China e-commerce markets

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 23(4), 504–518.

By: Y. Yu & H. Kim

Source: Web Of Science
Added: October 7, 2019