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2021 article
Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion
Yu, Y., Chapman, L. P., & Moore, M. M. (2021, December 22). INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT.
2020 article
Exploring young consumer's decision-making for luxury co-branding combinations
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT.
2020 article
Social network analysis of an emerging innovation: direct-to-garment printing technology
JOURNAL OF FASHION MARKETING AND MANAGEMENT.
2019 journal article
Online retailers' return policy and prefactual thinking An exploratory study of USA and China e-commerce markets
JOURNAL OF FASHION MARKETING AND MANAGEMENT, 23(4), 504–518.
