Yanan Yu

College of Textiles

2021 journal article

Exploring young consumer's decision-making for luxury co-branding combinations

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 49(3), 341–358.

By: Y. Yu n, L. Rothenberg n & M. Moore n

author keywords: Co-branding; Luxury; Non-luxury; Fashion; Conjoint analysis; Decision-making
Sources: Web Of Science, ORCID
Added: December 11, 2020

2021 article

Profiling Digital Printing Technology Adoption in the Fashion Industry: A New Approach to Exploring Innovation Diffusion

Yu, Y., Chapman, L. P., & Moore, M. M. (2021, December 22). INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT.

By: Y. Yu*, L. Chapman n & M. Moore n

author keywords: Digital printing technology; innovation diffusion; decision trees; logistic regression; textile and apparel
Source: Web Of Science
Added: January 3, 2022

2021 journal article

Social network analysis of an emerging innovation: direct-to-garment printing technology

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 25(2), 274–289.

By: Y. Yu n, M. Moore n & L. Chapman n

author keywords: Social media; Fashion industry; Digital printing; Social networks; Big data
TL;DR: Insight is revealed into DTG printing technology networks through identification of interrelated indicators over time and interpretation of the yearly networks suggests evolution of this domain over the investigation period. (via Semantic Scholar)
Source: Web Of Science
Added: September 28, 2020

2019 journal article

Online retailers' return policy and prefactual thinking An exploratory study of USA and China e-commerce markets

JOURNAL OF FASHION MARKETING AND MANAGEMENT, 23(4), 504–518.

By: Y. Yu n & H. Kim*

author keywords: Uncertainty avoidance; E-commerce; Anticipated regret; Cross-cultural; Prefactual thinking; Return policy
UN Sustainable Development Goal Categories
Source: Web Of Science
Added: October 7, 2019

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