Innovation and Design

NC State

Works Published in 2004

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Displaying 1 work

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2004 report

Analogies and Imaginary Consumers: A Case Study of New Product Development

(Marketing Science Institute Working Paper No. 04-122).

By: J. Rosa, S. Hoeffler, W. Qualls & J. Bohlmann 

Source: NC State University Libraries
Added: December 24, 2020