Innovation and Design

NC State

Works Published in 2004

Sorted by most recent date added to the index first, which may not be the same as publication date order.

2004 report

Analogies and Imaginary Consumers: A Case Study of New Product Development

(Marketing Science Institute Working Paper No. 04-122).

By: J. Rosa, S. Hoeffler, W. Qualls & J. Bohlmann

Source: NC State University Libraries
Added: December 24, 2020