Innovation and Design

NC State

Works Published in 2008

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Displaying 1 work

Sorted by most recent date added to the index first, which may not be the same as publication date order.

2008 journal article

Segmented switchers and retailer pricing strategies

JOURNAL OF MARKETING, 72(3), 124–142.

By: C. Kocas* & J. Bohlmann

author keywords: Internet retailing; pricing strategy; game theory; retailer loyalty; switcher segments
Sources: Web Of Science, ORCID
Added: August 6, 2018