NC State
Displaying all 6 works
Sorted by most recent date added to the index first, which may not be the same as publication date order.
2015 journal article
An automated programmable platform enabling multiplex dynamic stimuli delivery and cellular response monitoring for high-throughput suspension single-cell signaling studies
Lab on a Chip, 15(6), 1497–1507.
2015 chapter
Enacting Change in Strategic Marketing Decisions: The Role of Regulatory Focus in Teams
In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 37–37).
2015 journal article
Widespread Macromolecular Interaction Perturbations in Human Genetic Disorders
Cell, 161(3), 647–660.
2015 chapter
Customer Experience Mapping: The Springboard to Innovative Solutions
In Design Thinking (pp. 41–58).
2015 journal article
The interplay of innovation, brand, and marketing mix variables in line extensions
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 43(5), 558–573.
2015 journal article
Consumer resistance to innovation-a behavioral reasoning perspective
Journal of the Academy of Marketing Science, 43(4), 528–544.