Marketing

Recent Works

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Sorted by most recent date added to the index first, which may not be the same as publication date order.

2025 article

The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store

Janakiraman, R., Kamatham, H., Rishika, R., & Kumar, S. (2025, May 22). JOURNAL OF MARKETING RESEARCH, Vol. 5.

By: R. Janakiraman* , H. Kamatham, R. Rishika*  & S. Kumar

author keywords: off-price stores; store opening; multichannel retailing; full-line stores; high-end retailers; product returns; difference-in-differences; group-time average treatment effects
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Market Behavior and Pricing
Sources: ORCID, Web Of Science, NC State University Libraries
Added: August 29, 2025

2025 journal article

Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information

JOURNAL OF PUBLIC POLICY & MARKETING, 44(3), 457–472.

By: M. Eilert & S. Robinson* 

author keywords: information design; generative artificial intelligence; servicescape access; consumers with disabilities
topics (OpenAlex): Service and Product Innovation; Sharing Economy and Platforms
Sources: Web Of Science, NC State University Libraries
Added: June 9, 2025

2025 article

Comments on "AI and the advent of the cyborg behavioral scientist"

Blythe, P. A., Kulis, C., Mcgraw, A. P., Haenlein, M., Hewett, K., Yoo, K., … Huber, J. (2025, March 16). JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 3.

By: P. Blythe *, C. Kulis*, A. Mcgraw *, M. Haenlein *, K. Hewett *, K. Yoo *, S. Wood n , V. Morwitz *, J. Huber *

co-author countries: France 🇫🇷 United Kingdom of Great Britain and Northern Ireland 🇬🇧
author keywords: artificial Inteligence; generative AI; psychological research
topics (OpenAlex): Psychology of Moral and Emotional Judgment; Cultural Differences and Values; Behavioral Health and Interventions
Sources: ORCID, Web Of Science, NC State University Libraries
Added: March 16, 2025

2025 article

Can the creativity of a crowdsourcing platform foster idea generation? The mediating role of curiosity

Jeong, Y.-Y., Youn, N., Im, S., Staub, A., & Stanko, M. A. (2025, January 9). JOURNAL OF MARKETING THEORY AND PRACTICE.

By: Y. Jeong, N. Youn *, S. Im *, A. Staub* & M. Stanko n

co-author countries: Switzerland 🇨🇭 Korea (Republic of) 🇰🇷
topics (OpenAlex): Psychological and Educational Research Studies; Open Source Software Innovations; Digital Marketing and Social Media
Source: Web Of Science
Added: January 13, 2025

2024 article

The Digitally Enabled Care Framework: Leveraging Technology to Enhance the Physician-Patient Relationship

Wood, S., Rosengaus, L., Thompson, R., Patel, K., & Schulman, K. (2024, September 18). NEJM CATALYST INNOVATIONS IN CARE DELIVERY, Vol. 5.

By: S. Wood n , L. Rosengaus*, R. Thompson *, K. Patel * & K. Schulman *

topics (OpenAlex): Mobile Health and mHealth Applications; Digital Mental Health Interventions; Telemedicine and Telehealth Implementation
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: February 24, 2025

2024 journal article

Not-so-speedy delivery: Should retailers use discounts or donations to incentivize consumers to choose delayed delivery?

JOURNAL OF RETAILING, 100(4), 565–582.

By: K. Kelting, S. Robinson*  & S. Wood* 

author keywords: Online shopping; Last-mile; Speedy delivery; Donations; Discounts
topics (OpenAlex): Transportation and Mobility Innovations; Consumer Retail Behavior Studies; Urban and Freight Transport Logistics
Sources: ORCID, Web Of Science, NC State University Libraries
Added: October 8, 2024

2024 journal article

Will We Be the Last Human Editors of JCR?

Journal of Consumer Research.

By: B. Schmitt, J. Cotte, M. Giesler, A. Stephen & S. Wood* 

topics (OpenAlex): Biomedical and Engineering Education; Science, Research, and Medicine
Source: ORCID
Added: September 22, 2024

2024 article

Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers' Unhealthy Behavior

Janakiraman, R., Kamatham, H., Feurer, S., Rishika, R., Phogaat, B., & Girju, M. (2024, August 10). JOURNAL OF MARKETING, Vol. 8.

By: R. Janakiraman* , H. Kamatham, S. Feurer, R. Rishika* , B. Phogaat & M. Girju

author keywords: daylight saving time; unhealthy consumption; snack consumption; fitness center visits; sleepiness; self-control; difference-in-differences; public policy
topics (OpenAlex): Consumer Retail Behavior Studies
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: ORCID, Web Of Science, NC State University Libraries
Added: August 15, 2024

2024 journal article

50 Years of JCR

Journal of Consumer Research.

By: B. Schmitt, J. Cotte, M. Giesler, A. Stephen & S. Wood* 

topics (OpenAlex):
Source: ORCID
Added: May 15, 2024

2024 journal article

The Future of Consumer Research Methods: Lessons of a Prospective Retrospective

JOURNAL OF CONSUMER RESEARCH, 51(1), 151–156.

By: S. Wood* 

author keywords: conceptual validity; data integrity; replication; AI; impact
topics (OpenAlex): Consumer Behavior in Brand Consumption and Identification; Consumer Market Behavior and Pricing; Service and Product Innovation
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: ORCID, Web Of Science, NC State University Libraries
Added: May 15, 2024

2023 journal article

In-Hospital Code Status Updates: Trends Over Time and the Impact of COVID-19

American Journal of Hospice and Palliative Medicine®, 41(11), 1363–1367.

By: A. Sahebi-Fakhrabad  n, E. Kemahlioglu-Ziya n , R. Handfield n , S. Wood n , M. Patel *, C. Page*, L. Chang*

author keywords: DNR; patient code status; COVID-19; resource allocation; end of life; ICU; emergency department
MeSH headings : Humans; COVID-19 / epidemiology; Retrospective Studies; Resuscitation Orders; Intensive Care Units / organization & administration; Male; Female; Patient Preference; Middle Aged; Emergency Service, Hospital / statistics & numerical data; Emergency Service, Hospital / organization & administration; Aged; Electronic Health Records; Adult; Documentation
topics (OpenAlex): Trauma and Emergency Care Studies; Emergency and Acute Care Studies; Cardiac Arrest and Resuscitation
TL;DR: The COVID-19 pandemic's influence on shifting patient preferences towards full code status underscores the need for adaptable documentation practices and highlights the importance of regular updates and discussions regarding code status to enhance patient care and resource allocation in ICU and ED settings. (via Semantic Scholar)
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries, ORCID, Crossref
Added: January 16, 2024

2023 journal article

The Competitive Effects of Online Reviews on Hotel Demand

Journal of Marketing, 10.

By: S. Cho, P. Pekgün, R. Janakiraman*  & J. Wang

topics (OpenAlex): Digital Marketing and Social Media; Consumer Behavior in Brand Consumption and Identification; Diverse Aspects of Tourism Research
Sources: ORCID, Crossref, NC State University Libraries
Added: January 7, 2024

2023 article

Digital manufacturing and innovation

Stanko, M. A., & Rindfleisch, A. (2023, July). JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol. 40, pp. 407–432.

By: M. Stanko n & A. Rindfleisch *

author keywords: 3d printing; digital manufacturing; innovation strategy; radical innovation; technology/technical/ICT
topics (OpenAlex): Digital Transformation in Industry; Service and Product Innovation; Open Source Software Innovations
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (Web of Science; OpenAlex)
Source: Web Of Science
Added: August 7, 2023

2023 article

The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers' Purchase Behaviors and Revenue Contribution

Guo, F., & Liu, Y. (2023, June 12). JOURNAL OF MARKETING, Vol. 87.

By: F. Guo*  & Y. Liu

Contributors: F. Guo*  & Y. Liu

author keywords: shipping policy; membership program; online retailing; staggered treatment effect; difference-in-differences
topics (OpenAlex): Consumer Retail Behavior Studies; Consumer Market Behavior and Pricing; Supply Chain and Inventory Management
Sources: Web Of Science, ORCID, NC State University Libraries
Added: July 3, 2023

2022 journal article

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation

Management Science, 69(2), 791–811.

By: R. Janakiraman* , E. Park *, E. M. Demirezen * & S. Kumar *

topics (OpenAlex): Electronic Health Records Systems; Healthcare Systems and Technology; Data Quality and Management
Sources: ORCID, Crossref, NC State University Libraries
Added: January 7, 2024

2022 article

The Impact of Technological Turbulence on SMEs Business Model Innovation Performance: The Contingent Role of Entry Order

Molina-Castillo, F.-J., Stanko, M. A. A., Islam, N., & De Reuver, M. (2022, November 17). IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT.

By: F. Molina-Castillo *, M. Stanko n, N. Islam * & M. De Reuver *

co-author countries: Spain 🇪🇸 United Kingdom of Great Britain and Northern Ireland 🇬🇧 Netherlands 🇳🇱
author keywords: Business model innovation; business model novelty; business model scope; entry order; SMEs; technological turbulence
topics (OpenAlex): Innovation and Knowledge Management; Firm Innovation and Growth; Entrepreneurship Studies and Influences
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (Web of Science; OpenAlex)
Source: Web Of Science
Added: December 5, 2022

2022 article

How Consumers Behave in a Crisis: International Lessons (and Innovations) from COVID-19

Wood, S. (2022, June). JOURNAL OF INTERNATIONAL MARKETING, Vol. 30, pp. 5–12.

By: S. Wood* 

topics (OpenAlex): COVID-19 Pandemic Impacts; Consumer Behavior in Brand Consumption and Identification; Consumer Retail Behavior Studies
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: June 6, 2022

2022 article

Brand-generated social media content and its differential impact on loyalty program members

Hernandez-Ortega, B. I., Stanko, M. A., Rishika, R., Molina-Castillo, F.-J., & Franco, J. (2022, May 5). JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, Vol. 5.

By: B. Hernandez-Ortega *, M. Stanko n, R. Rishika n , F. Molina-Castillo * & J. Franco *

co-author countries: Spain 🇪🇸
author keywords: Brand-generated content; Loyalty programs; Customer experience; Social media
topics (OpenAlex): Digital Marketing and Social Media; Customer Service Quality and Loyalty; Consumer Behavior in Brand Consumption and Identification
Sources: Web Of Science, NC State University Libraries
Added: May 16, 2022

2021 journal article

The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014

Information Systems Research, 32(1), 212–237.

By: R. Mallipeddi *, R. Janakiraman* , S. Kumar * & S. Gupta *

co-author countries: India 🇮🇳
topics (OpenAlex): Digital Marketing and Social Media; Social Media and Politics; Media Influence and Politics
TL;DR: With human brands or individual celebrities in fields ranging from sports to politics increasingly using social media platforms to engage with their audience, it is important to understand the key factors that contribute to social media engagement. (via Semantic Scholar)
Source: ORCID
Added: January 7, 2024

2021 article

Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

Rishika, R., Feurer, S., & Haws, K. L. (2021, September 22). JOURNAL OF CONSUMER RESEARCH, Vol. 9.

By: R. Rishika* , S. Feurer  n & K. Haws  n

co-author countries: Switzerland 🇨🇭
author keywords: licensing; rewards programs; indulgent consumption; food decision-making; purchase patterns; self-control
topics (OpenAlex): Behavioral Health and Interventions; Consumer Behavior in Brand Consumption and Identification; Consumer Attitudes and Food Labeling
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: May 16, 2022

2021 journal article

Disentangling the collective motivations for user innovation in a 3D printing community

TECHNOVATION, 111.

By: M. Stanko n & B. Allen *

author keywords: User innovation; motivation; 3D printing; online communities; Digital remixing
topics (OpenAlex): Open Source Software Innovations; Mobile Crowdsensing and Crowdsourcing; Wikis in Education and Collaboration
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
9. Industry, Innovation and Infrastructure (Web of Science; OpenAlex)
Source: Web Of Science
Added: May 2, 2022

2021 article

Which financial stressors are linked to food insecurity among older adults in the United Kingdom, Germany, and the Netherlands? An exploratory study

Loibl, C., Bruin, W. B., Summers, B., McNair, S., & Verhallen, P. (2021, November 22). FOOD SECURITY, Vol. 14.

By: C. Loibl *, W. Bruin *, B. Summers *, S. McNair * & P. Verhallen n 

co-author countries: United Kingdom of Great Britain and Northern Ireland 🇬🇧
author keywords: Germany; United Kingdom; Netherlands; Food insecurity; Older adults; Financial stressors
topics (OpenAlex): Food Security and Health in Diverse Populations; Homelessness and Social Issues; Child Nutrition and Feeding Issues
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, ORCID, NC State University Libraries
Added: November 29, 2021

2021 journal article

Beyond Politics — Promoting Covid-19 Vaccination in the United States

New England Journal of Medicine, 384(7), e23.

By: S. Wood*  & K. Schulman

Ed(s): D. Malina

MeSH headings : Attitude to Health; COVID-19 / prevention & control; COVID-19 Vaccines; Health Promotion / methods; Humans; Marketing of Health Services / methods; United States; Vaccination / psychology
topics (OpenAlex): Vaccine Coverage and Hesitancy; Psychology of Moral and Emotional Judgment; COVID-19 Pandemic Impacts
TL;DR: Despite widespread suffering from Covid-19, credible surveys indicate that the proportion of the U.S. population willing to be vaccinated has fluctuated from 72% in May to 51% in September and 60% in November; these findings underscore the tremendous undertaking facing vaccine communication teams, who must persuade many of these people to be vaccination if the authors’re to achieve the vaccination rate needed to return to normalcy. (via Semantic Scholar)
Source: ORCID
Added: November 4, 2021

2021 journal article

Novel strategies to support global promotion of COVID-19 vaccination

BMJ GLOBAL HEALTH, 6(10).

By: S. Wood n , M. Pate * & K. Schulman *

author keywords: COVID-19; health education and promotion; prevention strategies; vaccines
MeSH headings : COVID-19; COVID-19 Vaccines; Humans; SARS-CoV-2; Vaccination; Vaccines
topics (OpenAlex): Vaccine Coverage and Hesitancy; Misinformation and Its Impacts; COVID-19 Pandemic Impacts
TL;DR: A large-scale Delphi panel of marketing and behavioural science university faculty is constructed to assess 12 previously reported US vaccination promotion strategies, finding that strategies based on some types of cognitive mechanisms are more readily generalisable across regions than mechanisms based on social identity, however, this is not always true of ‘nudge’ strategies. (via Semantic Scholar)
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: ORCID, Web Of Science, NC State University Libraries
Added: October 15, 2021

2021 article

When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest

Wood, S., & Schulman, K. (2021, June 2). JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, Vol. 6.

By: S. Wood n  & K. Schulman *

MeSH headings : Apathy; Health Promotion / methods; Humans; Patient Acceptance of Health Care / psychology; Vaccination / psychology; Vaccination Refusal
topics (OpenAlex): Vaccine Coverage and Hesitancy; Misinformation and Its Impacts; Psychology of Moral and Emotional Judgment
TL;DR: The COVID-19 vaccine is arguably the most important new product of 2021, but until recently, vaccine promotion efforts have not addressed the full implications of marketing a single product to a large, heterogeneous population. (via Semantic Scholar)
UN Sustainable Development Goals Color Wheel
UN Sustainable Development Goal Categories
Sources: Web Of Science, NC State University Libraries
Added: June 10, 2021

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