Textile and Apparel, Technology and Management

Surface crystallinity of meltspun isotactic polypropylene filaments

Macromol. Res., 24(1), 25–30.

Wearable Sensors for Athletics

In T. Dias (Ed.), Electronic Textiles: Smart Fabrics and Wearable Technology (pp. 257–273).

Evaluation of Breast Size through Different Methods

Suh, M. (2015, July). Presented at the 6th International Conference of Applied Human Factors and Ergonomics, Las Vegas, NV, USA.

Breast Size and Influence of Effective Brassiere

Suh, M. (2015, July). Presented at the 6th International Conference of Applied Human Factors and Ergonomics, Las Vegas, NV, USA.

Shopping and virtual communities for consumers with physical disabilities

International Journal of Consumer Studies, 39(2), 136–144.

Luxury fashion consumption and Generation Y consumers: self, brand consciousness, and consumption motivations

Journal of Fashion Marketing and Management, 19(1), 22–40.

Exploring the Determinants of Influential eWOM in Virtual Communities: An Empirical Study

International Textiles and Apparel Association’s annual meeting.

Exploring Taiwanese College Students’ Perception of Fast Fashion: A Brand Personality Approach

The Fiber Society’ annual meeting. Raleigh, NC.

Exploring Generation Y Consumers’ Consumption of Fitness Clothing: A Means-End Chain Approach

The Fiber Society’ annual meeting. Raleigh, NC.

Development of a 3D Neck Model for Chinese Male Professionals

International Textiles and Apparel Association’s annual meeting.

Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity

Journal of Product & Brand Management, 24(4), 365–376.

Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products

Journal of International Consumer Marketing, 28(3), 154–168.

Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

Clothing and Textiles Research Journal, 34(1), 20–36.

Firm factors that influence internationalisation and subsequent financial performance of fashion retailers

Journal of Service Theory and Practice, 25(1), 95–114.

Does the importance of apparel product attributes differ by country? Testing Kano’s theory in four countries

Clothing & Textiles Research Journal, 33(1), 35–50.

Antecedents and outcomes of exploitative and explorative capabilities in the innovation process of Korean born globals

The Journal of Small Business Innovation, 18(1), 61–73.

Brands rule the world: Unlocking the DNA of successful Korean SMEs in the global marketplaces

Seoul: Idam Publication.

What explains small- and medium-sized apparel retailers' international market involvement?

Fashion & Textiles, 2(1), 1–17.

The study on moderating effects of market competitive intensity between internal capabilities of consumer- goods SMEs and export performance

Korea Business Review, 19(3), 1–23.

The influences of export marketing strategies on export performances: The comparison between own-brand-exporting industrial and consumer goods SMEs

Korean Corporation Management Research, 22(2), 131–151.