2024 journal article
To Leave or Stay During the COVID-19 Crisis: Exploring the Impacts of CSR Motives on Employee Distrust and Turnover Intentions
Journal of Public Relations Research.
UN Sustainable Development Goal Categories
3. Good Health and Well-being
(Web of Science)
Source: ORCID
Added: August 22, 2024
In response to the increasing prominence of corporate social responsibility (CSR) during the COVID-19 pandemic, this study investigates the interplay between employees' perceived CSR motives, distrust in their employer, perceived crisis controllability, and turnover intention. Using a structural equation model and data from a survey of 740 U.S. employees, our findings indicate that intrinsic CSR heightens employees' distrust in their organization, whereas extrinsic CSR reduces it. This distrust intensifies employees' turnover intentions. Employees' perceived crisis controllability, a personal risk assessment of the situation, mediates the relationship between employee distrust and turnover intention. The theoretical and practical implications are also discussed.