2006 journal article

Proactive product development integrating consumer requirements

INTERNATIONAL JOURNAL OF CLOTHING SCIENCE AND TECHNOLOGY, 18(1-2), 53–66.

By: T. May-Plumlee & T. Little*

author keywords: garment industry; product development; customer orientation
UN Sustainable Development Goal Categories
Source: Web Of Science
Added: August 6, 2018

PurposeThis paper presents a model for an effective product development process, which is now becoming increasingly critical to success of apparel firms.