2019 journal article
Enhancing self-efficacy to enable tourism microentrepreneurship: a quasi-experiment
Journal of Teaching in Travel & Tourism, 19(4), 341–359.
author keywords: Self-efficacy; entrepreneurship; microentrepreneurship; tourism; peer-to-peer economy
UN Sustainable Development Goal Categories
1. No Poverty
(Web of Science)
5. Gender Equality
(Web of Science)
8. Decent Work and Economic Growth
(OpenAlex)
9. Industry, Innovation and Infrastructure
(Web of Science)
Source: Crossref
Added: February 24, 2020
ABSTRACT This study evaluates the impact of a microentrepreneurship-focused pedagogical intervention in a college level tourism course aimed at increasing students’ tourism e-microentrepreneurial self-efficacy (TeMSE). Given that high entrepreneurial self-efficacy is associated with enterprise success, enhancing levels of TeMSE is warranted to grow a more just tourism economy in a sector largely controlled by profit-oriented large corporations. However, tourism and hospitality departments have largely neglected the importance of developing entrepreneurial potential, instead striving to service the corporate sector with a plug-and-play workforce. Conversely, we believe that the focus should be on equipping students with microentrepreneurial skills and abilities necessary to tap into the opportunities afforded by the burgeoning peer-to-peer economy. Accordingly, we developed a battery of hands-on learning tools to enhance students’ efficacy beliefs in their tourism entrepreneurial skills. Analysis of pre-post data suggests improvements only in the students’ efficacy to pursue innovation.