Design for the Marketing Mix: The Past, Present, and Future of Market-Driven Engineering Design
[Review of ]. JOURNAL OF MECHANICAL DESIGN, 142(6).
author keywords: design for market systems; product design; user-centered design; marketing mix
TL;DR:
This paper highlights the advancements of the design community in each of the Ps and shows how the marketing decisions of Place and Promotion extend from the central hub of considering Price in an engineering design problem.
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